BVLGARI
BVLGARI
In 1884, the talented Greek silversmith Sotirio Bulgari founded BVLGARI in Rome. With her exquisite craftsmanship and luxurious jewellery works, the brand quickly gained fame in Italy.
He then opened a boutique store on Via Sistina, and then opened new stores on Via Condotti and other tourist attractions. When Sotirio's sons Giorgio and Costantino assisted with family affairs, they believed that family businesses could make the most of their experience in silver making and focus on the field of jewelry.
The high-end jewelry works of the early 1920s still reflect the strong French traditional academy design philosophy, combining platinum, diamonds and geometrically stylized art deco design. Since the 1940s, the true BVLGARI Bulgari Italian style began to sprout, combining dazzling gold with the elegant stance of Serpenti jewelry works.
In the mid-1950s, BVLGARI further introduced the bold color scheme of colored gemstones into jewelry design. Drawing inspiration from the circular vaults of Roman buildings, cabochons have become the brand’s iconic element, highlighting the bright and bright color matching of the gemstones.
During the booming "Dolce Vita", the brand boutiques on Condoti Avenue became a popular gathering place for movie stars and socialites, and the brand's international popularity expanded. With the help of waves of development, the brand began to expand its business in Europe and the United States in the early 1970s. The third generation of BVLGARI family has injected unique innovative elements into the brand, from Far Eastern art to Pop Art, constantly absorbing many sources of inspiration to cater to the vibrant aesthetic taste of modern women. With its design philosophy, BVLGARI BVLGARI watches immediately became an innovative classic once they were released.
In the 1980s and 1990s, BVLGARI was enterprising and constantly innovated, and launched jewelry works suitable for wearing all day, with diverse styles. Modular jewelry better meets the different needs of women: based on a single element with a strong sense of design, paired with a variety of precious materials, from hematite to coral, from steel to pavé diamonds, a variety of options, Your combination.
With its outstanding innovative talents, non-traditional materials are used in the production of jewelry and watches, challenging precision craftsmanship: stainless steel, ceramics, silk and wood continue to break through the boundaries of luxury goods, giving the work an excellent appearance and a pleasant texture. Like the second layer of skin, it feels comfortable to touch.
For decades, BVLGARI has condensed the iconic and unique style with rich color combinations, exquisite appearance design and rigorous pattern matching, paying tribute to the brand's profound Roman foundation. BVLGARI not only focuses on the inheritance and inheritance of cultural traditions, but innovation has also become the decisive force for the continuous development of the brand and keeping pace with the times. BVLGARI once again interprets jewelry design with an innovative attitude, setting off a new fashion trend and becoming a model of modern design.
In 2011, Bulgari was included in the French luxury giant LVMH Group, injecting more vivid atmosphere into Bulgari.
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