Ningbo Boyang Garment Group Co., Ltd.
The TONLION brand was founded in 1995 and is a brand under Ningbo Boyang Clothing. After more than 20 years of baptism and tempering, it adheres to the innovative proposition of "surprise by changes", adheres to the fashionable attitude of "I have my way", and promotes " Live it Real”’s brand spirit creates a fashionable clothing brand exclusive to Chinese young consumer groups. Tang Shi's annual sales volume is as high as more than 3 billion yuan and its market growth strength increases by 30% every year, showing broad prospects and becoming a fashion brand that is loved by contemporary Chinese new youth. Tang Shi has established a modern marketing channel integrating advanced information technology and standardized brand operations. Currently, there are more than 2,000 physical stores nationwide, mainly distributed in core areas such as East China, Northeast China, North China, and Central China, including Beijing, Hangzhou and Ningbo. Hefei, Shijiazhuang, Zhengzhou, Jinan and other cities are the main strategic cities. Stores with a single store sales volume of more than 5 million and a good image are open in core areas of municipal-level cities in all regions. For more than 20 years, Tangshi Clothing has insisted on continuously improving product quality and providing professional and high-quality services, ranking among the forefront of sales in the domestic casual clothing industry. Through its professional brand promotion, socialized production and franchise, Tang Shi provides customers with excellent brands with a unified corporate image, unified management, unified model, unified accounting, unified training and unified distribution. , jointly expand a broad market and establish Tang Shi's first-class commercial brand group. Tangshi provides customers with reasonable profit margins, great publicity and support, strong brand promotion activities, professional marketing advice, and professional personnel training and support services to create profit space for business partners and reduce market risks. With the rapid advancement of urbanization, shopping malls have become the mainstream of business, and the business model integrating catering, entertainment and shopping is deeply loved by young people. Channel upgrade has become the key task of the Tangshi brand at present. Tangshi vigorously promotes the development of shopping centers. Cooperative shopping centers include Wanda, Vientiane City, Longhu Tianjie, Baolong Plaza, Impression City, Yintai City, Wuyue, Outlet, etc. Image upgrade is also being vigorously promoted, and the new image presents a comfortable and fashionable shopping space design that is deeply loved by young people. In the future, Tangshi Club will continue to increase the channel layout of shopping malls and deepen strategic cooperation with well-known domestic commercial groups. Shopping center stores will also become the main channel of Tangshi brand. Reshape the core competitiveness of the Tangshi brand under the new business and enhance brand potential. Create an offline brand with a retail of 10 billion yuan, a leading brand for the new fashion of contemporary national trends, further promote the concept of Tang Shi and spread the lifestyle of Tang Shi. Young, fun, free and personalized expressions are Tang Shi's pursuit.
Ningbo Boyang Garment Group Co., Ltd.
The TONLION brand was founded in 1995 and is a brand under Ningbo Boyang Clothing. After more than 20 years of baptism and tempering, it adheres to the innovative proposition of "surprise by changes", adheres to the fashionable attitude of "I have my way", and promotes " Live it Real”’s brand spirit creates a fashionable clothing brand exclusive to Chinese young consumer groups. Tang Shi's annual sales volume is as high as more than 3 billion yuan and its market growth strength increases by 30% every year, showing broad prospects and becoming a fashion brand that is loved by contemporary Chinese new youth. Tang Shi has established a modern marketing channel integrating advanced information technology and standardized brand operations. Currently, there are more than 2,000 physical stores nationwide, mainly distributed in core areas such as East China, Northeast China, North China, and Central China, including Beijing, Hangzhou and Ningbo. Hefei, Shijiazhuang, Zhengzhou, Jinan and other cities are the main strategic cities. Stores with a single store sales volume of more than 5 million and a good image are open in core areas of municipal-level cities in all regions. For more than 20 years, Tangshi Clothing has insisted on continuously improving product quality and providing professional and high-quality services, ranking among the forefront of sales in the domestic casual clothing industry. Through its professional brand promotion, socialized production and franchise, Tang Shi provides customers with excellent brands with a unified corporate image, unified management, unified model, unified accounting, unified training and unified distribution. , jointly expand a broad market and establish Tang Shi's first-class commercial brand group. Tangshi provides customers with reasonable profit margins, great publicity and support, strong brand promotion activities, professional marketing advice, and professional personnel training and support services to create profit space for business partners and reduce market risks. With the rapid advancement of urbanization, shopping malls have become the mainstream of business, and the business model integrating catering, entertainment and shopping is deeply loved by young people. Channel upgrade has become the key task of the Tangshi brand at present. Tangshi vigorously promotes the development of shopping centers. Cooperative shopping centers include Wanda, Vientiane City, Longhu Tianjie, Baolong Plaza, Impression City, Yintai City, Wuyue, Outlet, etc. Image upgrade is also being vigorously promoted, and the new image presents a comfortable and fashionable shopping space design that is deeply loved by young people. In the future, Tangshi Club will continue to increase the channel layout of shopping malls and deepen strategic cooperation with well-known domestic commercial groups. Shopping center stores will also become the main channel of Tangshi brand. Reshape the core competitiveness of the Tangshi brand under the new business and enhance brand potential. Create an offline brand with a retail of 10 billion yuan, a leading brand for the new fashion of contemporary national trends, further promote the concept of Tang Shi and spread the lifestyle of Tang Shi. Young, fun, free and personalized expressions are Tang Shi's pursuit.
Hengyuanxiang (Group) Co., Ltd.
Hengyuanxiang was founded in 1927. Hengyuanxiang Group's products cover major categories such as velvet, knitting, clothing, home textiles, etc., and have brands such as "Hengyuanxiang", "Caiyang", and "Xiaonan". As a company with a large amount of wool usage in China and even the world, Hengyuanxiang’s annual wool usage reaches more than 10,000 tons. Hengyuanxiang Group is an enterprise that implemented brand operations earlier after China entered the market economy (1991), and an enterprise that carried out franchising earlier in China (1999). Hengyuanxiang currently has more than 100 franchise factories, more than 500 franchise dealers and more than 7,000 franchise sales outlets. The coverage rate of sales outlets in China's provincial market is 100%, the coverage rate of outlets in the local and municipal markets exceeds 94%, and the coverage rate of outlets in the county-level markets exceeds 60%. In 2010, Hengyuanxiang (Beijing) Company was officially established. Hengyuanxiang Group is an early enterprise in the industry that has obtained the awards such as Pure Wool Mark (1991) and ISO9002 certification (1996). As of December 2019, Hengyuanxiang has more than 100 franchise factories, about 170 offline dealers, more than 1,000 retail outlets, and more than 6,500 online stores.
Hengyuanxiang (Group) Co., Ltd.
Hengyuanxiang was founded in 1927. Hengyuanxiang Group's products cover major categories such as velvet, knitting, clothing, home textiles, etc., and have brands such as "Hengyuanxiang", "Caiyang", and "Xiaonan". As a company with a large amount of wool usage in China and even the world, Hengyuanxiang’s annual wool usage reaches more than 10,000 tons. Hengyuanxiang Group is an enterprise that implemented brand operations earlier after China entered the market economy (1991), and an enterprise that carried out franchising earlier in China (1999). Hengyuanxiang currently has more than 100 franchise factories, more than 500 franchise dealers and more than 7,000 franchise sales outlets. The coverage rate of sales outlets in China's provincial market is 100%, the coverage rate of outlets in the local and municipal markets exceeds 94%, and the coverage rate of outlets in the county-level markets exceeds 60%. In 2010, Hengyuanxiang (Beijing) Company was officially established. Hengyuanxiang Group is an early enterprise in the industry that has obtained the awards such as Pure Wool Mark (1991) and ISO9002 certification (1996). As of December 2019, Hengyuanxiang has more than 100 franchise factories, about 170 offline dealers, more than 1,000 retail outlets, and more than 6,500 online stores.
MaxMundo Business (Shanghai) Co., Ltd.
The Massimo Dutti brand was founded in 1985 and was acquired by the Inditex Group in 1991. It now has more than 643 stores in 78 markets around the world. The brand started with designing men's clothing, and then began to launch women's clothing in 1995, with various women's clothing styles as the design direction, from a fashionable urban route to a relaxed and casual style. Massimo Dutti's international and domestic business continues to grow steadily, and currently has more than 10,000 employees. In 2003, Massimo Dutti launched the children's clothing series under the commercial name "Massimo Dutti Boys & Girls". Multiple market stores with corresponding scale are gradually introducing this series of clothing and setting it in a specific space. Massimo Dutti has started designing and marketing in the following categories since September 2006: Women: Women's clothing, accessories, perfumes; Men's: Men's clothing, accessories, tailor-made series, perfumes.
MaxMundo Business (Shanghai) Co., Ltd.
The Massimo Dutti brand was founded in 1985 and was acquired by the Inditex Group in 1991. It now has more than 643 stores in 78 markets around the world. The brand started with designing men's clothing, and then began to launch women's clothing in 1995, with various women's clothing styles as the design direction, from a fashionable urban route to a relaxed and casual style. Massimo Dutti's international and domestic business continues to grow steadily, and currently has more than 10,000 employees. In 2003, Massimo Dutti launched the children's clothing series under the commercial name "Massimo Dutti Boys & Girls". Multiple market stores with corresponding scale are gradually introducing this series of clothing and setting it in a specific space. Massimo Dutti has started designing and marketing in the following categories since September 2006: Women: Women's clothing, accessories, perfumes; Men's: Men's clothing, accessories, tailor-made series, perfumes.
Cabbeen Fashion (China) Co., Ltd.
Cabbeen (Cabbeen) Carbbeen Clothing was founded in 1997 by Mr. Carbbeen, winner of the "Golden Top Award" of China's clothing design. Its brand concept of "subverting the fashion" and its personalized fashion positioning that has always been one step ahead, as well as its persistence and dedication to original design, have made Cabbeen today a pioneer of Chinese designer brands. Since its establishment, Kabin Clothing has always adhered to the business philosophy of "management is based on improving brand value and management is based on building human resources", and has continuously built and improved an international business model. It has formed a brand matrix with Cabbeen, Cabbeen Urban, 2AM, Cabbeen Love, etc. with fashion businesses as the core and extending to the fields of fashion home and fashion life services.
Cabbeen Fashion (China) Co., Ltd.
Cabbeen (Cabbeen) Carbbeen Clothing was founded in 1997 by Mr. Carbbeen, winner of the "Golden Top Award" of China's clothing design. Its brand concept of "subverting the fashion" and its personalized fashion positioning that has always been one step ahead, as well as its persistence and dedication to original design, have made Cabbeen today a pioneer of Chinese designer brands. Since its establishment, Kabin Clothing has always adhered to the business philosophy of "management is based on improving brand value and management is based on building human resources", and has continuously built and improved an international business model. It has formed a brand matrix with Cabbeen, Cabbeen Urban, 2AM, Cabbeen Love, etc. with fashion businesses as the core and extending to the fields of fashion home and fashion life services.
Rock Speed (Shanghai) Network Technology Co., Ltd.
Fred Perry is a British tennis sport brand named after Tibby Wegner and tennis player FRED PERRY. Because I don’t like to make any fancy designs, I only want to be simple and pleasing to the eye, but I am very popular among young people nowadays and have supporters all over the world. Fred Perry has changed in different eras, and it is often related to the cultural wave. The most classic one is the popular Mod Culture in the 1960s and 1970s, which evolved from a brand into a symbol of culture. In the 1960s, Mod culture was very popular. In order to fight against the white Tee jeans party led by Malone Brando and James Dean, Mod friends asked Fred Perry to produce Polo Shirts of different colors to make Fred Perry Become the first brand to develop from the production of sportswear to the production of casual clothes. When the United Kingdom won the World Cup in 1966, the football style was very strong. Fred Perry Shirt was recognized by British football fans at that time and believed that it was similar to the jerseys of many clubs, such as Tottenham's white jerseys and Wesxian's red and blue jerseys. And so on, keep Fred Perry's strength going on. In the 1970s, Mod culture was still hot, and at that time, the actors in the movie "Quadrophenia" all wore Fred Perry. Music celebrities such as The Who and Paul Weller are all supporters of Fred Perry. There are even a group of supporters in Manchester who call themselves Perry Boys, reflecting their fanaticism about Perry. In the 1990s, the British music scene had a great battle, and the bands Blur, Oasis and Ocean Colour Scene, etc., were always Perry Shirt regardless of whether they filmed Music Video or attended different occasions. Because Fred Perry is related to many far-reaching British cultural movements, and these cultures have influenced the world, Fred Perry has become a global craze. Today, Fred Perry design continues to be in the British campus style and is becoming more and more intense in Asia. In the late 1940s, because of the lack of some wrist guards designed for athletes, an Austrian footballer Tibby Wegner asked Fred Perry to design a wrist guard with the Fred Perry mark for him. At the same time, because they were aware of the market demand, Fred Perry began to lobby some top tennis players to wear wrist guards designed by him. After getting the players' tie, Fred Perry also started his series of sportswear.
Rock Speed (Shanghai) Network Technology Co., Ltd.
Fred Perry is a British tennis sport brand named after Tibby Wegner and tennis player FRED PERRY. Because I don’t like to make any fancy designs, I only want to be simple and pleasing to the eye, but I am very popular among young people nowadays and have supporters all over the world. Fred Perry has changed in different eras, and it is often related to the cultural wave. The most classic one is the popular Mod Culture in the 1960s and 1970s, which evolved from a brand into a symbol of culture. In the 1960s, Mod culture was very popular. In order to fight against the white Tee jeans party led by Malone Brando and James Dean, Mod friends asked Fred Perry to produce Polo Shirts of different colors to make Fred Perry Become the first brand to develop from the production of sportswear to the production of casual clothes. When the United Kingdom won the World Cup in 1966, the football style was very strong. Fred Perry Shirt was recognized by British football fans at that time and believed that it was similar to the jerseys of many clubs, such as Tottenham's white jerseys and Wesxian's red and blue jerseys. And so on, keep Fred Perry's strength going on. In the 1970s, Mod culture was still hot, and at that time, the actors in the movie "Quadrophenia" all wore Fred Perry. Music celebrities such as The Who and Paul Weller are all supporters of Fred Perry. There are even a group of supporters in Manchester who call themselves Perry Boys, reflecting their fanaticism about Perry. In the 1990s, the British music scene had a great battle, and the bands Blur, Oasis and Ocean Colour Scene, etc., were always Perry Shirt regardless of whether they filmed Music Video or attended different occasions. Because Fred Perry is related to many far-reaching British cultural movements, and these cultures have influenced the world, Fred Perry has become a global craze. Today, Fred Perry design continues to be in the British campus style and is becoming more and more intense in Asia. In the late 1940s, because of the lack of some wrist guards designed for athletes, an Austrian footballer Tibby Wegner asked Fred Perry to design a wrist guard with the Fred Perry mark for him. At the same time, because they were aware of the market demand, Fred Perry began to lobby some top tennis players to wear wrist guards designed by him. After getting the players' tie, Fred Perry also started his series of sportswear.
Shanghai Direi Textile Technology Co., Ltd.
Founded in 2000, HAZZYS combines the internationally popular colors and style designs suitable for Asians, selects high-quality fabrics around the world, injects straightforward and comfortable fashion elements into the classic British style, reinterprets contemporary British elegance, and allows you to wear it. The person experiences a restrained and ostentatious expression. The name HAZZYS originated from the famous British sport - rowing. In the first half of the 19th century , the two higher education institutions of Cambridge and Oxford began rowing competitions. HAZZYS is the name of the Cambridge University Rowing Club. The club was founded in 1928. In order to show the young people's spirit of loving life, being close to nature, constantly advancing and challenging, they designed the team logo as a shield emblem with British hound elements. .
Shanghai Direi Textile Technology Co., Ltd.
Founded in 2000, HAZZYS combines the internationally popular colors and style designs suitable for Asians, selects high-quality fabrics around the world, injects straightforward and comfortable fashion elements into the classic British style, reinterprets contemporary British elegance, and allows you to wear it. The person experiences a restrained and ostentatious expression. The name HAZZYS originated from the famous British sport - rowing. In the first half of the 19th century , the two higher education institutions of Cambridge and Oxford began rowing competitions. HAZZYS is the name of the Cambridge University Rowing Club. The club was founded in 1928. In order to show the young people's spirit of loving life, being close to nature, constantly advancing and challenging, they designed the team logo as a shield emblem with British hound elements. .
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
A British fashion brand recognized for its unique and colorful professional attire that blends traditional tailoring with modern design.
Paul Smith Ltd.
A British fashion brand recognized for its unique and colorful professional attire that blends traditional tailoring with modern design.
An American clothing company famous for its casual and professional attire, including suits, blazers, and accessories.
J.Crew Group, Inc.
An American clothing company famous for its casual and professional attire, including suits, blazers, and accessories.
Kit and Ace is a Canadian brand known for its high-quality, comfortable knitwear designed for modern lifestyles, offering a blend of casual and dressy styles with a focus on durability and versatility.
Kit and Ace Inc.
Kit and Ace is a Canadian brand known for its high-quality, comfortable knitwear designed for modern lifestyles, offering a blend of casual and dressy styles with a focus on durability and versatility.
A British fashion brand known for its quirky and stylish professional attire, offering unique and modern business wear.
Ted Baker plc
A British fashion brand known for its quirky and stylish professional attire, offering unique and modern business wear.
Kiton is an Italian luxury brand offering high-end shirts and suits, known for their meticulous craftsmanship and sophisticated designs tailored for older adults.
Kiton S.p.A.
Kiton is an Italian luxury brand offering high-end shirts and suits, known for their meticulous craftsmanship and sophisticated designs tailored for older adults.
GANT’s non-iron shirts are known for their preppy style and high-quality fabrics, offering a polished look that requires minimal maintenance.
GANT USA
GANT’s non-iron shirts are known for their preppy style and high-quality fabrics, offering a polished look that requires minimal maintenance.
Brooks Brothers Group, Inc.
An American clothing company famous for its traditional and classic business attire, including suits, shirts, and ties.
Brooks Brothers Group, Inc.
An American clothing company famous for its traditional and classic business attire, including suits, shirts, and ties.
CalvinKlein is a global lifestyle brand that embodies bold and enterprising ideas, embodying modern fashion styles while maintaining authentic purity, naturalness and the most minimalist aesthetic. As a global fashion lifestyle brand, Calvin Klein has four major brands: CK Calvin Klein (high-end garments), Calvin Klein Jeans (jeans), Calvin Klein Underwear (underwear), Calvin Klein Performance (fashion and sports), and also operates perfumes. , watches, jewelry, glasses, pajamas, swimsuits, socks, shoes, home accessories and other third-party products. Calvin Klein is the largest designer brand in the United States. It has won four consecutive well-known clothing awards; its related products are emerging one after another, with an amazing momentum. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Because it embodies a full New York lifestyle, Calvin Klein's clothing has become a favorite among the brand choices of a new generation of professional women. Calvin Klein is known for its urban simplicity. Since its rise in the 1970s, its usual modern urban style has been loved by the taste community. The clean and perfect image is made of natural materials and neatly tailored to present a noble style, and it has not changed until today. Calvin Klein has three major brands: "Calvin Klein Collection", "CK Calvin Klein" (high-end clothing), and "CKJ" (denim), and also operates casual wear, socks, underwear, pajamas, swimsuits, perfumes, and glasses. , watches/home decorations, etc. Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous New York Fashion Institute (FIT). In 1968, Calvin Klein "Caven Klein" company. Calvin Klein is well deserved to be the most well-known fashion designer in the United States. In addition to high-end and high-quality classics, Klein is also an advocate for fashionable genderless perfumes and denim clothing that targets young people. Calvin Klein has three major brands: Calvin Klein (High Fashion), CK Calvin Klein (High Clothing), and Calvin Klein Jeans (Denim), and also operates casual wear, socks, underwear, pajamas, swimsuits and perfumes. , glasses, home decoration products, etc. In 2010, Calvin Klein launched the ck one brand again. Make it a comprehensive lifestyle brand. Calvin Klein, a global franchise company that operates Calvin Klein underwear and Calvin Klein jeans and swimwear, will cooperate with Warnaco, a brand new lifestyle brand, including men's and women's denim clothing, underwear and The brand name of the swimsuit series continues to be based on the brand name of the original perfume brand ck one. Since establishing its own company in 1968, Calvin Klein has been in the fashion industry for forty years, enjoying a reputation and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style is also international. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities will respond to my designs because their lives and needs are very similar. Modern people have their commonalities no matter where they live. "In 1968, Calvin Klein first launched women's coats, and immediately Favored by New York department stores and placed a large number of orders, Calvin Klein became famous; afterwards, Calvin Klein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also a comfortable and pleasant dressing. Attitude lays the foundation for the huge fashion industry in the future. Calvin Klein likes a clean and perfect image, so it is also reflected in clothing. It uses natural materials such as silk, satin, linen, cotton and wool, and is neatly tailored to present a noble style, which has never changed to this day. Calvin Klein is quite keen on fashion. In the late 1970s, Calvin Klein launched an original denim suit series, with Brooke Silk as the spokesperson. She said in a TV commercial: "There is nothing between me and my Calvin!" Provocative words immediately stimulate sales. Similarly, the Underwear underwear series published in 1982, paired with highly provocative advertisements (such as Mark Waberg), changed the global view of underwear and became a fashion that everyone pursued. Perfume is undoubtedly also a representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One neutral perfume, first launched in 1994 and the cK be later, broke the concept of gender barriers. Let the brand career reach its peak again. Minimalist style is a registered trademark of Calvin Klein in design and is also a popular trend today. But when minimalist style is no longer a trend, will it change? Regarding this question, the confident Calvin Klein once said that I feel that my design philosophy is more modernist, and I will continue to focus on aesthetics, one by one, tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy, elegant, and I also try to be consistent in style and be true to my dreams. I think people will understand more about what I want to present because of this, and they will appreciate and respond positively. Advertising is the best focus of Calvin Klein's creativity. Since its launch, the "sexy" presented by a strong visual impression has always been synonymous with Calvin Klein's advertising. Calvin Klein is also very good at shaping characters, and he has made it famous by himself. Models such as Christy Turlington and Kate Moss are both popular. Calvin Klein prefers nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen as having a naked or semi-nude posture. The visual impression of being provocative is very sexy and not vulgar, so Calvin Klein remains the first place in the fashion industry at any time. Wire. One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertising: his advertising often uses nude portraits, aiming to create perfect, artistic images; but sometimes Klein can Playing some edge balls, such as using a female model who looks like a minor in her underwear advertisement to pose with a erotic underwear, has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexy is diverse, so recently his advertisements have disappeared from the skin and decadence of the past, replaced by a group of energetic, youthful and healthy young people with bright smiles. The enthusiasm of enthusiasm easily captured the hearts of consumers. Calvin Klein said he wants to design clothing for modern women who are active in social and family life and seek balance in it. They are a group of women who value their souls and look kind and don’t spend much time in front of the dressing mirror. They want a relaxing, casual and elegant outfit, which I believe is what fashion trends in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.
PVH Corp
CalvinKlein is a global lifestyle brand that embodies bold and enterprising ideas, embodying modern fashion styles while maintaining authentic purity, naturalness and the most minimalist aesthetic. As a global fashion lifestyle brand, Calvin Klein has four major brands: CK Calvin Klein (high-end garments), Calvin Klein Jeans (jeans), Calvin Klein Underwear (underwear), Calvin Klein Performance (fashion and sports), and also operates perfumes. , watches, jewelry, glasses, pajamas, swimsuits, socks, shoes, home accessories and other third-party products. Calvin Klein is the largest designer brand in the United States. It has won four consecutive well-known clothing awards; its related products are emerging one after another, with an amazing momentum. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Because it embodies a full New York lifestyle, Calvin Klein's clothing has become a favorite among the brand choices of a new generation of professional women. Calvin Klein is known for its urban simplicity. Since its rise in the 1970s, its usual modern urban style has been loved by the taste community. The clean and perfect image is made of natural materials and neatly tailored to present a noble style, and it has not changed until today. Calvin Klein has three major brands: "Calvin Klein Collection", "CK Calvin Klein" (high-end clothing), and "CKJ" (denim), and also operates casual wear, socks, underwear, pajamas, swimsuits, perfumes, and glasses. , watches/home decorations, etc. Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous New York Fashion Institute (FIT). In 1968, Calvin Klein "Caven Klein" company. Calvin Klein is well deserved to be the most well-known fashion designer in the United States. In addition to high-end and high-quality classics, Klein is also an advocate for fashionable genderless perfumes and denim clothing that targets young people. Calvin Klein has three major brands: Calvin Klein (High Fashion), CK Calvin Klein (High Clothing), and Calvin Klein Jeans (Denim), and also operates casual wear, socks, underwear, pajamas, swimsuits and perfumes. , glasses, home decoration products, etc. In 2010, Calvin Klein launched the ck one brand again. Make it a comprehensive lifestyle brand. Calvin Klein, a global franchise company that operates Calvin Klein underwear and Calvin Klein jeans and swimwear, will cooperate with Warnaco, a brand new lifestyle brand, including men's and women's denim clothing, underwear and The brand name of the swimsuit series continues to be based on the brand name of the original perfume brand ck one. Since establishing its own company in 1968, Calvin Klein has been in the fashion industry for forty years, enjoying a reputation and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style is also international. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities will respond to my designs because their lives and needs are very similar. Modern people have their commonalities no matter where they live. "In 1968, Calvin Klein first launched women's coats, and immediately Favored by New York department stores and placed a large number of orders, Calvin Klein became famous; afterwards, Calvin Klein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also a comfortable and pleasant dressing. Attitude lays the foundation for the huge fashion industry in the future. Calvin Klein likes a clean and perfect image, so it is also reflected in clothing. It uses natural materials such as silk, satin, linen, cotton and wool, and is neatly tailored to present a noble style, which has never changed to this day. Calvin Klein is quite keen on fashion. In the late 1970s, Calvin Klein launched an original denim suit series, with Brooke Silk as the spokesperson. She said in a TV commercial: "There is nothing between me and my Calvin!" Provocative words immediately stimulate sales. Similarly, the Underwear underwear series published in 1982, paired with highly provocative advertisements (such as Mark Waberg), changed the global view of underwear and became a fashion that everyone pursued. Perfume is undoubtedly also a representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One neutral perfume, first launched in 1994 and the cK be later, broke the concept of gender barriers. Let the brand career reach its peak again. Minimalist style is a registered trademark of Calvin Klein in design and is also a popular trend today. But when minimalist style is no longer a trend, will it change? Regarding this question, the confident Calvin Klein once said that I feel that my design philosophy is more modernist, and I will continue to focus on aesthetics, one by one, tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy, elegant, and I also try to be consistent in style and be true to my dreams. I think people will understand more about what I want to present because of this, and they will appreciate and respond positively. Advertising is the best focus of Calvin Klein's creativity. Since its launch, the "sexy" presented by a strong visual impression has always been synonymous with Calvin Klein's advertising. Calvin Klein is also very good at shaping characters, and he has made it famous by himself. Models such as Christy Turlington and Kate Moss are both popular. Calvin Klein prefers nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen as having a naked or semi-nude posture. The visual impression of being provocative is very sexy and not vulgar, so Calvin Klein remains the first place in the fashion industry at any time. Wire. One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertising: his advertising often uses nude portraits, aiming to create perfect, artistic images; but sometimes Klein can Playing some edge balls, such as using a female model who looks like a minor in her underwear advertisement to pose with a erotic underwear, has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexy is diverse, so recently his advertisements have disappeared from the skin and decadence of the past, replaced by a group of energetic, youthful and healthy young people with bright smiles. The enthusiasm of enthusiasm easily captured the hearts of consumers. Calvin Klein said he wants to design clothing for modern women who are active in social and family life and seek balance in it. They are a group of women who value their souls and look kind and don’t spend much time in front of the dressing mirror. They want a relaxing, casual and elegant outfit, which I believe is what fashion trends in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.
Founded in 1945, Brioni combines Savile Row-style cutting, sewing techniques and inspiring Mediterranean style. Brioni has always emphasized that his clothing is truly customized, not ordinary customized, because in addition to considering personal figure and taste, he pays more attention to the customer's profession, personal details and all kinds of indescribable things. Subtle demands. In Brioni , there are more than 5,000 different fabrics for customers to choose from. A large number of different styles of dark bags, unique fancy buttonholes and lifelong service make Brioni a known in the industry. Different. Usually, it takes two months to customize a Brioni suit, with at least 185 processes. Brioni successfully captured the hearts of 25,000 customers by fully understanding the needs of customers and considerate and patient service. . Brioni will launch 200 suits of different sizes and styles every season, and each customer will customize 2-3 sets each season. One of the Middle East Sudan ordered 100 sets of fabrics within one month. Brioni suit! Brioni 's ready-made garments range from $4,200 to $7,500, and custom men's clothing costs about 80,000 yuan. In addition, Brioni also offers ready-to-wear, leather goods, shoes and accessories made in Italy for formal and casual wear. Brioni joined Kering in 2012.
Kering Group
Founded in 1945, Brioni combines Savile Row-style cutting, sewing techniques and inspiring Mediterranean style. Brioni has always emphasized that his clothing is truly customized, not ordinary customized, because in addition to considering personal figure and taste, he pays more attention to the customer's profession, personal details and all kinds of indescribable things. Subtle demands. In Brioni , there are more than 5,000 different fabrics for customers to choose from. A large number of different styles of dark bags, unique fancy buttonholes and lifelong service make Brioni a known in the industry. Different. Usually, it takes two months to customize a Brioni suit, with at least 185 processes. Brioni successfully captured the hearts of 25,000 customers by fully understanding the needs of customers and considerate and patient service. . Brioni will launch 200 suits of different sizes and styles every season, and each customer will customize 2-3 sets each season. One of the Middle East Sudan ordered 100 sets of fabrics within one month. Brioni suit! Brioni 's ready-made garments range from $4,200 to $7,500, and custom men's clothing costs about 80,000 yuan. In addition, Brioni also offers ready-to-wear, leather goods, shoes and accessories made in Italy for formal and casual wear. Brioni joined Kering in 2012.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Kanaura Trading (Shanghai) Co., Ltd.
CANALI, founded in Italy by the brothers Giovanni Canali and Giacomo Canali in 1934, is an Italian men's clothing brand. Its products include casual wear, accessories, and licensed perfumes, cufflinks, socks, etc. Because of its focus on the production of exquisite men's clothing, the extraordinary style of the company's clothing began to affect the entire Italian clothing market. Since 1934, CANALI has been committed to promoting the extraordinary value of handicrafts, which is the essence of "Made in Italy". Integrating fashion and taste into culture and history, CANALI has repeatedly created masterpieces in the field of garment making, harmoniously blending various details and using the extraordinary hands of the garment makers to bring comfortable, elegant and charming men's clothing. All CANALI's efforts are only for an eternal goal - to meet the dress needs of men who pursue luxury and elegance, and to create men's clothing that meets their tastes of life, strict requirements and extraordinary personality. In order to allow customers to experience the extraordinary quality of high-quality garment making craftsmanship, CANALI also provides "SuMisura". Customized services, its classic catalogue, carefully selected natural fabrics every season, and our skilled garment masters create customized men's clothing for customers based on their body shape characteristics, personality style and fashionable taste. CANALI, a family-owned company that has been passed down for three generations, is now a fashion group with outstanding design and manufacturing capabilities. It has 5 independent production centers in Italy and has more than 1,500 employees around the world. In addition to 190 (the number is still increasing) brand boutiques, the CANALI brand has more than 1,000 retail stores in more than 100 countries and regions around the world.
Kanaura Trading (Shanghai) Co., Ltd.
CANALI, founded in Italy by the brothers Giovanni Canali and Giacomo Canali in 1934, is an Italian men's clothing brand. Its products include casual wear, accessories, and licensed perfumes, cufflinks, socks, etc. Because of its focus on the production of exquisite men's clothing, the extraordinary style of the company's clothing began to affect the entire Italian clothing market. Since 1934, CANALI has been committed to promoting the extraordinary value of handicrafts, which is the essence of "Made in Italy". Integrating fashion and taste into culture and history, CANALI has repeatedly created masterpieces in the field of garment making, harmoniously blending various details and using the extraordinary hands of the garment makers to bring comfortable, elegant and charming men's clothing. All CANALI's efforts are only for an eternal goal - to meet the dress needs of men who pursue luxury and elegance, and to create men's clothing that meets their tastes of life, strict requirements and extraordinary personality. In order to allow customers to experience the extraordinary quality of high-quality garment making craftsmanship, CANALI also provides "SuMisura". Customized services, its classic catalogue, carefully selected natural fabrics every season, and our skilled garment masters create customized men's clothing for customers based on their body shape characteristics, personality style and fashionable taste. CANALI, a family-owned company that has been passed down for three generations, is now a fashion group with outstanding design and manufacturing capabilities. It has 5 independent production centers in Italy and has more than 1,500 employees around the world. In addition to 190 (the number is still increasing) brand boutiques, the CANALI brand has more than 1,000 retail stores in more than 100 countries and regions around the world.
Zegna (China) Corporate Management Co., Ltd.
In 1910, Ermenegildo Zegna started her own company in the small town of Trivero, a small Italian town in northern Italy with a dream of creating exquisite fabrics. Today, the Zenia Group has grown into one of Italy's well-known and dynamic family businesses. The vertically integrated global company is now managed by a third-generation successor, with Gildo as CEO, Paolo as chairman, and Anna as president of the Zegna Foundation. Today, the fourth generation of successors has entered the company and continues to innovate. Jenia, which originated from a high-quality fabric manufacturer, has gradually transformed into a high-end men's ready-to-wear brand. Every generation of the Zenia family works tirelessly to inherit the philosophy of the founder of the brand. In 1980, Zenia opened a boutique in Paris and then opened branches in London and Milan. In 1991, Zenia opened a boutique store in Beijing, becoming a luxury men's clothing brand that opened boutique stores in China earlier, continuing the entrepreneurial spirit of the brand founder. To this day, Zenia has become a global luxury men's clothing brand, with its retail network covering more than 100 countries around the world and covering more than 500 boutique stores. By adopting a verticalization strategy, Jenia has successfully accelerated the pace of global expansion. By acquiring Achill Ranch in Australia, the integrated production of merino wool from flocks to boutiques has been achieved, and an integrated supply chain has been successfully built.
Zegna (China) Corporate Management Co., Ltd.
In 1910, Ermenegildo Zegna started her own company in the small town of Trivero, a small Italian town in northern Italy with a dream of creating exquisite fabrics. Today, the Zenia Group has grown into one of Italy's well-known and dynamic family businesses. The vertically integrated global company is now managed by a third-generation successor, with Gildo as CEO, Paolo as chairman, and Anna as president of the Zegna Foundation. Today, the fourth generation of successors has entered the company and continues to innovate. Jenia, which originated from a high-quality fabric manufacturer, has gradually transformed into a high-end men's ready-to-wear brand. Every generation of the Zenia family works tirelessly to inherit the philosophy of the founder of the brand. In 1980, Zenia opened a boutique in Paris and then opened branches in London and Milan. In 1991, Zenia opened a boutique store in Beijing, becoming a luxury men's clothing brand that opened boutique stores in China earlier, continuing the entrepreneurial spirit of the brand founder. To this day, Zenia has become a global luxury men's clothing brand, with its retail network covering more than 100 countries around the world and covering more than 500 boutique stores. By adopting a verticalization strategy, Jenia has successfully accelerated the pace of global expansion. By acquiring Achill Ranch in Australia, the integrated production of merino wool from flocks to boutiques has been achieved, and an integrated supply chain has been successfully built.
Loro Piana (Shanghai) Trading Co., Ltd.
The Italian high-end brand Loro Piana was founded on April 24, 1924 and started with cashmere. For the past two hundred years, Loro Piana has been pursuing excellent quality and handicrafts. In order to meet customers' different needs for their life taste and lifestyle, it has launched men's clothing, women's clothing, children's clothing, household accessories, accessories and gift series. Since the brand family members love equestrianism and sailing to sea from generation to generation, it is not difficult to find that the brand's clothing design contains many sports elements.
Loro Piana (Shanghai) Trading Co., Ltd.
The Italian high-end brand Loro Piana was founded on April 24, 1924 and started with cashmere. For the past two hundred years, Loro Piana has been pursuing excellent quality and handicrafts. In order to meet customers' different needs for their life taste and lifestyle, it has launched men's clothing, women's clothing, children's clothing, household accessories, accessories and gift series. Since the brand family members love equestrianism and sailing to sea from generation to generation, it is not difficult to find that the brand's clothing design contains many sports elements.
