Jiangsu Xie Fuchun Guocao Cosmetics Co., Ltd. traces the origin of Xie Fuchun Xiang Powder Shop founded in the tenth year of Daoguang in the Qing Dynasty (1830). It has a long history of more than 180 years and is an ancient cosmetics enterprise in China.

As early as the Ming and Qing Dynasties, Yangzhou fragrant powder was presented to the imperial court as "tribute powder, palace powder, and official powder", and won the reputation of "the world's fragrant powder is as good as Yangzhou" and "Suzhou Rouge Yangzhou Powder". As the inheritance of Yangzhou fragrance powder, Xie Fuchun is famous all over the world for its three superb "incense, powder and oil". As early as 1915, Xie Fuchun fragrance powder and fragrance pieces won a grand prize, establishing its international brand status. Its "incense, powder, and oil" production technology project has been included in the Jiangsu Province Intangible Cultural Heritage Protection List.

Xie Fuchun Company adheres to the concept of oriental natural beauty and beauty, advocates the brand connotation of "oriental, natural, and humanized" natural ecology, with unique products and safe and friendly. Xie Fuchun's duck egg aroma powder, ice musk oil and fragrance pieces (known as oriental solid perfume) are refined using classic traditional techniques such as "flower-smoked, ice musk fragrance, exposure and then scenting".

The company has inherited and developed traditional rouge powder, fragrant head oil series and its brand derivative products, improved and upgraded the classical series products in combination with classical traditional elements, and successfully developed the Fuchun peptide series skin care products to meet the needs of many beauty products and have been attracted by consumers. favour. The company follows Xie Fuchun's century-old store training of "not selling bad goods, keeping the goods true, real and price not scammers, and price not scammers". It "accompanies a small step to a thousand miles, and rides the east wind to ride the four seas" business philosophy, and is people-oriented and operates with integrity.

Xie Fuchun takes the brand theme of "national color, Tianxiang Materia Medica". The products not only highlight the national color, nature, elegance and luxury of Chinese beauty, but also highlight the exquisite and elegant and modern fashion of the brand. Always remember the corporate spirit of "seeing the small and knowing the best, inheriting and innovating", and is committed to revitalizing national brands and creating a local cosmetics flagship enterprise.