Helena is an international makeup brand founded by Ms. Helena Rubinstein, who has an elegant temperament and a legendary life.

Ms. HR Helena was born in Poland in 1872. At the age of 18, she went to Australia to work in drug formula. Therefore, she is good at using drug formula technology in the formula of her skin care products. Since she opened a beauty salon in Melbourne, Australia in 1902, the HR Helena brand has spread to 51 countries and has become a true beauty kingdom.

The HR Helena brand focuses on serving women who expect to benefit from technological achievements and experience tomorrow’s amazing achievements in beauty. With the support of the internationally powerful beauty technology research laboratory, whether it is a breakthrough skin care product that integrates medicine and plastic surgery technology, a "personalized skin care solution" that reflects the unique skin care concept - a balanced conditioning solution and in-depth repair solution - a balanced conditioning solution and a deep repair solution , or trendy cosmetics that combine excellent scientific and technological achievements, good packaging, rich texture and novel creativity, HR Helena, based on her forward-looking vision, has opened up new trends and sets new standards for future beauty and skin care.

In 2000, the HR Helena brand entered China, bringing high-tech skin care and fashionable makeup to China to meet the needs of women who love beauty.

Since Ms. Helena invented the automatic waterproof mascara in 1939, the brand HR Helena has established an indispensable position in the makeup industry. Today, HR Helena is still creating a makeup trend. In the fall and winter of 2003, HR Helena launched the new FLAME LOOK - a makeup that shines like a flame. It is inspired by modern architectural art. The wonderful light and shadow effects brought by the bold and novel design of the building inspired HR Helena to create this sculptural three-dimensional beauty makeup that is expressed through the light and shadow of the skin. In conjunction with FLAME LOOK, HR Helena has launched a series of products - Infinite Moisturizing Mascara, Yancai Monochrome Eyeshadow and Star Glossy Lipstick, designed to achieve the ultimate makeup effect of harmonious changes between every inch of the skin.