SK-II
SK-II
SK-II was born in Japan and is the crystallization of Japanese skin experts' application of technology in skin care product development. It is currently a popular skin care brand in Japan, Hong Kong, Taiwan, Southeast Asia, South Korea and China. In 2003, SK-II blew a burgundy whirlwind to Europe and sold it in the UK and other places.
MR.MAX FACTOR, founder of SK-II, was born in Poland. He worked as a wig and makeup artist in his early days and immigrated to the United States in the early 19th century.
A journey to trace the origin
As early as 1970, SK-II scientists had begun looking for magical ingredients that would allow ladies to have beautiful skin. After thousands of mountains and rivers, although scientists have been constantly searching, they have never found the secret of skin beauty.
Until by chance, the scientists came to a sake brewery and saw the old winemaker's face full of wrinkles, but his hands were still tender; it was this scene that surprised the scientists, which inspired them to discover the beautiful skin later. The magical component has also revealed the mystery of beauty since then.
Since launching its first skincare product in 1980, SK-II has become a pioneer in combining technology with natural essences into skincare products, launching many breakthrough products. The core components of SK-II are quite influential.
Feelings in the world
Subsequently, SK-II made another innovation, publishing the "Society Makeup Series" to allow cosmetics to step out of professional dressing rooms and become a consumer product that women of all walks of life care about "beauty" can share. Beauty is no longer It is the patent of celebrities and artists, and ordinary women can also confidently exude a brighter appearance.
This series of supplies contains foundation, powder, blush, eye shadow, eyeliner, eyebrow pencil, mascara and contouring. Products with closure function are designed based on SK-II's "harmonious color" concept. Under the harmony and embellishment of complementary colors, the harmonious color of women in each hair color or skin color is highlighted, allowing all female friends to have the glittering appeal like stars. Until today, the concept of "harmonious color" is still SK-II's unchanging belief when developing cosmetic products.
Field expansion
From makeup to skin care: Because of the importance of healthy skin to beauty, SK-II Ukiyo-e Love Makeup Series has also launched skin care series, including products such as cleansing, moisturizing and preventing premature skin aging. These products are suitable for all skin types and are loved by movie stars and general consumers.
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