Inheriting the elegant French romantic temperament and following the footsteps of emerging technological skin care, L'Oreal Paris holds hands with the world's popular stars with a "star" and follows the path of multiculturalism, traveling through a century-old "time tunnel" to form a technological Beauty "Babylonian Kingdom". For more than a hundred years, L'Oreal Paris has continuously transformed and guided the ways and concepts of consumers around the world in the field of beauty, and has continuously refreshed and guided the beauty of "from fingertips to hair". Technology and beauty are always accompanied and stimulate each other.

Starting with hair dye

In 1907, Eugen Schulaire, who was only 28 years old, invented the world's non-toxic synthetic hair dye and named it L'Oreal. In the past 100 years since then, the world has changed, but L’Oreal Paris has not stopped the pace of scientific research and innovation and is constantly making progress. Today, L’Oreal Paris’s products have expanded from hair dyes to women’s skin care, makeup, women’s hair care, and household use Hair dyeing, men's skin care, men's shampooing and styling have brought the beauty of "from fingertips to hair" and have become the world's number one beauty brand.

"Dream Team" star interprets the deep meaning of

L'Oreal Paris chooses charming stars around the world to form the "Dream Team", telling the momentum of "L'Oreal Paris Beautiful without Borders" from different perspectives, and making the beauty concept of "L'Oreal Paris, you deserve to have" become A kind of classic! Jane Fonda, Eva Eva Longoria, Julian Julianne Moore, Ellie Elle Fanning, Helen Helen Mirren, Gong Li, Li Yuchun, Wu Daniel... Every L'Oreal Paris brand spokesperson has an outstanding career and an extraordinary personality, interpreting the brand concept of "You deserve it". For more than 40 years, this sentence Words are translated into various languages, encouraging women of different skin colors, ages and backgrounds around the world to pursue a life worthy of possession and create a beauty worthy of possession!

Beauty has no boundaries. L'Oreal Paris hopes to bring beautiful products and beautiful culture, art, history and science to people all over the world. It is precisely based on this understanding of beauty that L'Oreal Paris actively supports and sponsors various cultures around the world. Art and science activities have made their own efforts for the prosperity of culture and the revitalization of science and technology. Actively supporting the holding of the Cannes International Film Festival, supporting filmmakers, and promoting the development of the film industry is a reflection of L'Oreal Paris' investment in cultural and artistic undertakings and contribute. Since 1998, L'Oreal Paris has officially become the official designated partner of the Cannes International Film Festival, and has created dazzling looks for its spokespersons and world-renowned figures, paying tribute to film and beauty; the Cannes Film Festival every year also provides new products for L'Oreal Paris. The opportunity to showcase its excellent quality, extraordinary craftsmanship and cost-effective products.

Scientific research forces guide beautiful new trends

L'Oreal Paris has first-class R&D and innovation centers in different regions around the world, specializing in products suitable for consumers' skin in different regions. Every product of L'Oreal Paris draws the essence from technological innovation, allowing women around the world to enjoy high-tech, high-quality and safe cosmetics. No matter what kind of skin or age, L'Oreal Paris brings you visible beauty.

While pursuing the development of high-quality products, L'Oreal Paris has always implemented the Corporate Social Responsibility (CSR) policy. Since 1989, L'Oreal Paris has begun to use artificial skin models for product research and development and testing. This artificial skin model brings together L'Oreal's 30 years of scientific research and expertise in biological tissue engineering. It is a valuable tool for understanding the deep mechanisms of skin ecology. At the same time, there is no need to hurt any living life.

Luxury at your fingertips, you deserve it

Combining the elegance of Paris' Romantic Capital and the characteristics of fashion, combined with beauty and technology, L'Oreal Paris is constantly innovating and guiding trends, which is amazing! It is a hairdressing and beauty expert that women around the world are looking forward to. As L'Oréal Paris said in the US version of L'Oréal Préférence's hair dye product advertisement in 1971, "I use expensive hair dye because I deserve it." The brand L'Oréal Paris, which has been listed on five continents, has since been 20 different The language shouted out a voice, "L'Oreal Paris, you deserve it." Only by respecting everyone's choices can we evolve the beauty of diversity.