The predecessor of Big White Rabbit Milk Candy originated from the Shanghai "Aipixi Candy Factory" in 1943. After trying the British milk candy at that time, the businessman of the company thought it tasted good, and after half a year he imitated the domestic milk candy of his own brand. The packaging uses the red Mickey Mouse pattern and is called "ABC Mickey Mouse Candy". Because the price is cheaper than imported products, it is widely loved by the public. Until the 1950s, the candy company was nationalized, and Mickey Mouse was regarded as a symbol of admiring foreign countries, so the packaging pattern was changed to a white rabbit. At the beginning, the factory that made the Big White Rabbit Milk Candy could only produce 800 kilograms per day, and it also relied on manual production. However, due to the shortage of supplies at that time, the Big White Rabbit Milk Candy was regarded as a nutritious food with the promotional advertisement of "Seven Big White Rabbit Milk Candy equals a glass of milk", and accompanied the growth of a generation.

To this day, Big White Rabbit Milk Candy has become a well-known candy brand in China. Although it has a certain history, with the growth of China's economy, the demand for white rabbit milk candies in cities and rural areas has continued to increase. Especially during the Lunar New Year, many families can find white rabbit milk candies in their entire boxes. Traces. In 2004, the sales of Big White Rabbit milk candy reached 600 million yuan, increasing at a double percentage every year, and exported to more than 40 countries and regions, including the United States, Europe, Singapore, etc.

The taste and packaging of Big White Rabbit Milk Candy are not constant. The information refers to the white rabbit pattern when it was first released; it was later modified to today's jumping shape. In addition to the traditional milk flavor, coffee, drizzle, peanut, fresh fruit, red beans, mint and other flavors are also added, and the Chinese-style "Cream Plum Taste" is also added. After many improvements to today's milk candy, the main ingredients include sugar, gelatin, condensed milk, cream, milk powder, etc.

As a favorite candy in China, the Big White Rabbit has accompanied countless people through their childhood. At first, people remembered it because of its mellow milky taste and simple and easy to remember, but as the Big White Rabbit slowly entered us. In life, letting children eat big white rabbits has become something they should do.

The trademark of Big White Rabbit Milk Candy was transferred to Guanshengyuan from November 1997.

Guanshengyuan was founded in 1915. Shanghai Guanshengyuan Food Co., Ltd. is 100% controlled by Shanghai Guangming Meat Industry Group Co., Ltd., which belongs to Guangming Food Group. The company currently mainly produces and operates five major categories of products, including candy, bee products, health wine, noodle products and condiments. Among them, the star products Dabai Rabbit Candy and Guanshengyuan Honey have long been in the leading position in the national and Shanghai market share.