Crayon Shin-shi (Fujian) Food Industry Co., Ltd. was established in 2000. After 20 years of development, the company has become a representative enterprise of Jinjiang's private economy; it mainly produces jelly, pudding, candies, beverages, casual cooked food, fast food and other snack foods. , the products have up to 6 series and more than 300 varieties, and are sold to more than 30 countries and regions including Europe, America, Southeast Asia, Africa, etc.

Crayon Shin-Tianjin Group carefully lays out its business characteristics, and has a large sales network composed of more than 1,500 dealers and tens of thousands of retail terminals in the domestic market, covering 31 provinces and cities across the country, and is connected with Walmart, RT-Mart, Yonghui and CR Vanguard. Many large domestic and foreign retailers have established close partnerships and built sales channels and marketing networks covering the country.

In December 2011, Crayon Shin-Shin Snack Food Group was officially listed on the Hong Kong Stock Exchange (stock code 01262), becoming a model for capital expansion of Jinjiang food companies.

Crayon Xiaoxin (Fujian) Food Industry Co., Ltd. is the company's group headquarters and currently has three major production bases: Fujian, Anhui and Sichuan. The highest authority of the enterprise is the company's board of directors, which is fully responsible for all the company's development plans, business strategy formulation and other work. The group sets up different departments and positions according to development needs, and each department and position gives different responsibilities and rights according to work. The management organization has high-level, middle-level, and grass-roots managers, and set up management systems such as the top ten high-level rules and middle-level implementation of military regulations to form a manager's behavior culture model. The department is set up as: five major business units sales tracks (dessert business unit, leisure business unit, beverage business unit, new e-commerce business unit, OEM business unit), five major functional centers (marketing center, product center, human resources center, supply chain center , financial center).

Crayon Shin-Tianjin Group adheres to the corporate mission of "creating a healthy cause and building a century-old brand", builds the values ​​of "strive and strive, innovation-driven, rigorous and self-discipline, and co-creation and sharing", and creates "quality snacks that stick to, every bite is a selection. "The brand connotation of "adhering to customers and listening to customers' needs is the starting point of management", and is committed to building a leading brand in China's casual snack industry.

At the same time, we continue to innovate around consumers' demand for product health. In the market environment where channels are rapidly changing and channels are fragmented in the fast product industry, we not only strengthen penetration in modern channels and circulation channels, but also comprehensively lay out new retail channels, strengthen the Internet attributes of enterprises, and revitalize marketing vitality. Maintain and consolidate its dominant position and growth strength in the industry.