The brand of Ma Dajie - Beijing Kangbeier Food Co., Ltd. is a large modern comprehensive food industry group integrating R&D, production and sales. With the rapid development of my country's food industry, the brand "Miss Ma" deeply explores the potential needs of consumers. In recent years, it has launched a variety of hot candies, chocolates, pastries, jelly, soy products and other snack foods, and in 2022 it will be more Set sail for Big Health, achieving a landmark breakthrough in multiple dimensions such as new product research and development, business models, and strategic construction. Its sales volume is firmly at the forefront of the industry and its comprehensive strength has been rapidly improved. At the same time, the "Ma Dajie" brand uses traditional crispy candy, wine-heart chocolate and other products as carriers to expand the global influence of China's handed down skills and culture, and has become one of the windows for overseas users to understand and understand China.

In the development process, "Sister Ma" always adheres to the brand concept of creating high-quality, healthy and delicious for consumers, and is wholeheartedly committed to creating a beautiful and sweet life for society and consumers. After more than 30 years of hard development, it now has many subsidiaries and 2 intelligent logistics centers, with business covering all provinces and regions in China. It has formed a strategic pattern of based in Beijing, going deep into the country, and expanding overseas. I sincerely hope to make healthier. , sweetness and deliciousness are brought to the majority of consumers. If you want to accompany you to the end, we are always ready.

At the beginning of the establishment of the "Sister Ma" brand, it clarified the corporate culture purpose of "being virtuous and entrepreneurship, people-oriented". We know that technical talents are important values ​​and effectively integrate resources from all parties, from technology, talents, products, The market and brand have started, and currently have the ingenious skills of making cereal sugar, wine frosting and crispy candy with a long history and rich experience in China. The three production techniques have become representative projects of the intangible cultural heritage of Beijing. Ms. Ma Guimin, Vice Chairman, was awarded the "Representative" Inheritor”. Our carefully produced cereal sugar, wine frosting and crispy candy are deeply rooted in the essence of production, with excellent quality and crispy taste. Through consumers' tasting of Sister Ma's candy, we convey the traditional memories contained in crispy candy to every corner, and also won the market The recognition and praise of the formula, while constantly upgrading the formula to reduce saturated fat content and sodium content, is committed to providing consumers with healthier consumption enjoyment, giving traditional sugar dot products new life and vitality.

The "Sister Ma" brand is based on the spirit of courage and innovation, vision and responsibility, and will adhere to the innovation of products and services, and assume the social responsibility of changing the ecology and healthy consumption of China's snack food industry. While traditional candies are still classic, new products are also coming strongly. We have developed nutritious purple rice bread, smooth-tasting fruit party jelly, pure and rich noozhe 1991, and mellow taste. Gold coins, energetic Pandora and other snack foods are committed to creating new directions for functional candy, and will continue to develop new products in multiple fields such as refreshing, nutrition, and fun experience, thereby optimizing the product matrix and further clarifying it. Position the role of the category, do what you do and what you don’t do.

Regarding the future, we will rely on our advantages in sales system and supply chain management, and continue to improve our creativity and competitiveness, and actively build a collaborative and symbiotic industrial ecosystem; regarding the future, Ma Dajie Food will lead China Sugar in its self-iteration. The Tide of Dot Industry demonstrates excellent cultural confidence; for the future, we want to become a snack food supply station for all kinds of consumers in this all-encompassing world. Thank you for paying attention to Sister Ma’s food.