Vidomai Foods is the largest cereal and cereal bar manufacturer in the UK.

The brand has been producing healthy and delicious cereals in the UK since 1932, and now it has become the number one, most trusted and most respected cereal breakfast brand in the UK.

The company is headquartered in Northamptonshire, UK. Its brands include Weetabix, Alpen, Readybrek, Weetos, Oatibix and Alpen Cereal Bars. The Weetabix brand has been producing healthy and delicious cereals in the UK since 1932, and now it has become the number one sales, trustworthy and highly respected cereal breakfast brand in the UK.

Vidomai's factory is located in Burton Latimer Mills, and the food it produces has been exported to more than 80 countries around the world. Vidomai has always tried its best to purchase wheat within 50 miles of the factory to ensure the best quality of material selection. Vidomai has manufacturing plants worldwide, covering North America and around the world, with 1,800 employees worldwide.

Shanghai Guangming Food (Group) Co., Ltd. was established on August 8, 2006. It is formed by the concentrated establishment of related assets of Shanghai Yimin Food Factory No. 1 (Group) Co., Ltd., Shanghai Agriculture and Industry Commercial (Group) Co., Ltd., Shanghai Sugar Industry Tobacco and Liquor (Group) Co., Ltd., and Jinjiang International (Group) Co., Ltd. Guangming Brand ranks 23rd in the 2010 "Top 500 Chinese Brands" ranking compiled by World Brand Value Lab, with a brand value of 45.512 billion yuan. Guangming Food Group[1] is a large state-owned comprehensive food industry group integrating modern agriculture, food manufacturing, commerce and circulation. The group is committed to building a full food industry chain of "from field to table", with Guangming, Dabaira, Guanshengyuan, Meilin, Shikumen, Hejiu and other well-known brands, as well as nearly 5,000 retail stores such as Agriculture, Industry and Commerce, First Food Store, etc., and has 5 national leading agricultural industrialization enterprises and 10 Shanghai-level agricultural industries. Leading enterprises. The group's sales exceeded 120 billion yuan in 2011, ranking 77th among the top 500 Chinese companies in 2011. The number of employees is more than 10,000.

On May 3, 2012, Shanghai Guangming Food (Group) Co., Ltd. announced through its official website that after negotiation with the "Lion" Fund, Guangming Food will acquire 60% of the shares of Vitamay, a British cereal food company it owns. The transaction amount is £1.2 billion (including corporate equity and liabilities). The remaining 40% stake will continue to be held by Lion Fund and management. This transaction will also be the largest overseas acquisition in China's food industry. The transaction is subject to approval by the Chinese government and regulatory authorities and antitrust approval, and is expected to be completed in the second half of 2012.