"Golden Flavor" is a cereal brand in Singapore. It was founded in 1990 and won the recognition of the local market for its quality and taste in Singapore. It then began to sell in markets such as Southeast Asia.

Over the years, "Golden Wei" has always focused on the research and development and production of cereal healthy foods. The technical team of the Singapore Group cooperates with Singapore-style strict production management and invests a lot of money to continuously update the production equipment and production environment, striving to Production of products that satisfy and reassure consumers, healthy, nutritious and delicious.

Shantou Jinwei Food Industry Co., Ltd. is a domestic branch invested by Singapore Weichipin Food Group (formerly Singapore Jinwei Group) in Shantou City, Guangdong Province, China. The company is a multinational company established in 1987 that operates and produces nutritious foods. It is headquartered in Singapore and is sold in Malaysia, Myanmar, Thailand, Vietnam and other countries. It mainly produces and sells candies, instant solid beverages, instant cereals, and puffed. food. Since its launch on the market, the product has been loved by consumers.

In 1993, Jinwei Group invested in the construction of two comprehensive industrial buildings, and based on this, it established Shantou Jinwei Food Industry Co., Ltd. Its product "Golden Flavor" series of nutritious cereals has left an impression on many consumers in markets across the country with its health, nutrition and deliciousness. The products under the "Jinwei" brand are mainly composed of various types of wheat and grain foods with a complete variety, and advocate the dietary culture and habits of "food-based and balanced nutrition". The product has a strong milky flavor, a smooth and smooth taste, and is nutritious and easy to eat, bringing a healthy and delicious enjoyment.

The company's products include: Jinwei Series 3-in-1 Oatmeal, instant coffee, pure raw oatmeal and other products. The company has passed the ISO9001 quality management system and ISO22000 food safety management system certification.