Beethoven Network Technology Co., Ltd.'s founding team comes from the Chinese University of Hong Kong, Tsinghua University and overseas institutions. They all have 5 years of experience in studying and living abroad in Shanghai. They have worked in international Internet companies and financial institutions, and have owned in the fields of Internet, e-commerce and finance. With rich experience, the team is good at exploring trendy elements, combining them with products, building their own supply chains, and self-developing formulas to achieve rapid iteration of products. The company's organizational structure is flat, and the entire team is young and full of vitality.

Beethoven's brand HONlife Haomaido is a fashion cereal snack brand originating from North America, focusing on creating a healthy, original and natural lifestyle for Chinese people. It entered the Chinese market in 2018 and gradually became well-known to the Chinese people. Its special-made chia seed cereal that is better eaten and tasted better is loved by the Chinese people, and its sales have repeatedly hit new highs.