BeLLE
BeLLE
Belle is the main brand under Belle International . BeLLE pursues different life experiences and life experiences: the urban environment is constantly changing, fashion trends are constantly changing, life content is constantly changing, and the role of women in their lives is constantly changing. BeLLE Belle shows both inner and outer temperament in the change. Belle leather goods are simply divided into women and men's, including leather bags, belts, wallets, business card holders, travel boxes, leather goods and skin care products.
Provide fashionable, elegant and easy-to-match women's shoe products for female consumers. Belle advocates the attitude of "variable, so beautiful" that is more of a fashion concept recognized by Chinese consumers.
Founded in 1992, Belle International is a large fashion and sports industry group with its business covering three major businesses: footwear, sports and clothing. It owns more than ten footwear brands such as BELLE, STACCATO, TATA, 73Hours, TEENMIX, BASTO, etc. INITIAL , MOUSSY, SLY and other clothing brands are key retail partners in China for more than a dozen world-renowned sports brands such as Nike and Adidas.
As a large real economy enterprise, Belle has formed a vertical integrated business model, covering complete supply chain links such as commodity planning, product research and development, production and manufacturing, marketing, logistics and warehousing, retail distribution, etc. Belle has 6 R&D and production bases, more than 60 own warehouses, and has about 20,000 self-operated stores in more than 300 cities in China, with a total of about 100,000 employees.
In 2017, the group launched a digital strategic transformation, based on strong retail network and agile supply chain capabilities, empowered the industrial chain with big data, integrated online and offline omni-channel expansion and integration, and achieved synchronous growth, and was committed to providing consumers with more information. Cost-effective products and services.
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