Bosideng International Holdings Co., Ltd., snowflying, a well-known down jacket brand, a well-known winter clothing brand, and a growth brand in the clothing industry. It is popular in the market for its vitality, enjoyment and fun brand characteristics.
China's well-known trademark "Snow Fly" is a rising star in China's down clothing industry. Xuezhongfei urban casual clothing brand has been loved by consumers for many years for its vitality, enjoyment and fun brand characteristics. According to statistics on the sales of large-scale retail products in the country by the China Business Federation and the China Business Information Center, the domestic market share of Xuezhongfei down jackets has been second in the industry for 13 consecutive years (2000-2012). The brand value of Xuezhongfei has reached 6.576 billion yuan after being evaluated by authoritative institutions. Become one of the most growing brands in the clothing industry. "Reject extraordinary and enjoy extraordinary". As the most growing brand in the industry, Xue Zhongfei continues to enrich the brand's connotation on the basis of maintaining a youthful style, creating a passionate and vibrant brand image, subtly infecting the younger generation. It has cultivated good brand awareness and reputation, and the brand market competitiveness has been significantly improved, becoming one of the most popular brands among young people in the down jacket market. Xue Zhongfei is committed to implementing the brand strategy and unremittingly taking the path of brand development. From 2002 to 2003, Xuezhongfei down jackets were recognized as Chinese famous brand products and national inspection-free products by the General Administration of Quality Supervision, Inspection and Quarantine. In 2007, Xue Zhongfei was rated as a well-known trademark in China, and was successively rated as the most well-known innovative brand in 2006 and the designated supplier of famous and excellent Chinese products. In the international market, Xuezhongfei casual wear is certified as a green product by the US Green Products Committee and recommended as a high-quality technological product by the French Science and Technology Quality Supervision Committee. Xuezhongfei down jackets have continuously enriched their brand connotation. Since 2012, they have cooperated with the world-renowned color trend survey agency, France's Bercler, to absorb fashion trends and create a domestic urban casual clothing brand. According to data compiled by the China Industry Enterprise Information Release Center, based on sales in 2007, the four major down jacket products, "Bosideng", "Snow Fly", "Kangbo" and "Bingjie" account for 39.9% of China. market share#. According to data from the China Industry Enterprise Information Release Center and the National Bureau of Statistics, "Bosiden" has become the number one down jacket brand in China for 13 consecutive years from 1995 to 2007. The "Bosiden" brand was selected by the World Productivity Science Alliance, the China Productivity Society and the World Productivity Conference as one of the "China World Influence Brands" in the global market in 2006. In 2007, "Bosideng" was awarded the title of "China's World Famous Brand" by the General Administration of Quality Supervision, Inspection and Quarantine, and is the only clothing brand to receive this honor.