China Resources Snow Beer (China) Co., Ltd. (hereinafter referred to as China Resources Snow Beer) was established in 1993. It is a national professional beer company that produces and operates beer. It is headquartered in Beijing, China and has a brand matrix of "Chinese Brand + International Brand".

The spiritual spectrum of the snowflake brand

Build a Chinese beer brand through three major levels: "top inheritance", "central innovation" and "bottom quality". "Top inheritance" includes Chinese flavor and craftsmanship and creation of beer, Chinese shape facial makeup series beer (flower face, Danjiao), China's soul "Li", "Central innovation" includes China's coolness and courage to enter the world superX, China's trendy snowflakes Mars Green beer, pure snowflakes and pure birth in China.

"Chinese Brand + International Brand" Brand Matrix

Four major Chinese brands are composed of superX, snowflakes and Mars Green, craftsmanship-created beer, and Facebook series beer (flower face, Danjiao), and four major Chinese brands are composed of Heineken, Sur Beer SOL, Hongjue Beer, and Youshi White Beer Edelweiss. International brand.

Personalized brand

In addition to the main brands, China Resources Snow Beer also has high-level products such as Li, Black Lion Beer (Black Lion White Beer, Black Lion Fruit Beer #485 Rose Red, Black Lion Fruit Beer #703 Cherry Scarlet), Lavibang Black Beer and other personalities. Chemical brands, and carbonated beverages Snowflake Small Beer.