Founded in Amsterdam by Gerald Adrian Heineken in 1864, Heineken focuses on brewing high-quality beer. In order to implement this ideal, Heineken has been continuously improving in all aspects since its establishment, such as winemaking technology, quality control and packaging.

In 1886, Heineken developed a unique yeast (the yeast of "A") and adopted it by Heineken. It is the secret to Heineken's excellent quality. One yeast can make the beer more refined and smooth, and at the same time bring out its unique flavor. It has been entirely based on the efforts of the Heineken family, and has developed from a small local brand in Amsterdam to an internationally renowned beer brand, which is well-known by customers in many countries around the world. Heineken's annual beer production is 121.8 million liters ( hectoliters ).

Heineken beer produced by Heineken, the Netherlands company, has become a world-renowned beer brand with its excellent brand strategy and excellent quality assurance. Heineken beer is sold in more than 170 countries around the world, and its excellent quality has always been recognized by the industry and consumers. Heineken is a beer made mainly from hops. This year, in order to improve competitiveness, Heineken has launched a new packaging, which not only adds a sense of youthful vitality, but also has a cool personality. This is the life personality that the younger generation now has and pursues. Heineken Beer has a younger and international image and has become a popular drink in bars and various entertainment venues.

From August to November 2018, China Resources Beer and Heineken Group signed a trademark license agreement and a share purchase master agreement. According to the agreement, China Resources Group (Beer) Co., Ltd. plans to acquire Heineken through its wholly-owned subsidiary China Resources Snow Beer. 7 companies in Hua. This includes all equity in six companies established in mainland China and all equity capital of Heineken Hong Kong Limited in Hong Kong, China. At the same time, China Resources Beer will combine its own advantages in sales channels to promote Heineken's accelerated development in the Chinese market. In April 2019, a subsidiary of China Resources Group officially took over Heineken's business in China.