Born in 2001, Shiseido advocates plant skin care cosmetics brand, professional skin care products designed for Chinese women

PURE & MILD is a cosmetics brand under Shiseido (China) Investment Co., Ltd. that advocates "plant skin care". Products developed by Shiseido Institute in Japan are specially developed for Chinese women, insisting on plants and safe and secure. It has five major plant series, including plant moist, plant white, plant pure, plant pure, plant luxury white, and plant luxury white, and is sold in more than 8,000 stores across the country.

PURE&MILD: PURE means pure; MILD means soft; PURE&MILD is natural moisturizing, allowing the skin to retain the tenderness of youth, like water, clear and beautiful!

The new skin care series from Japan - Pure & Mild (Pure) extracts the essence of natural white lily from France and natural aloe from the United States. It can fully moisturize the deep skin (cutaneous layer) and help the skin restore good metabolic function. The skin care series includes cleansing cream and softening Lotion, moisturizing lotion, moisturizing face cream, eye cream and other different varieties fully meet the different needs of skin care and bring a more delicate and beautiful face to Chinese women.

PURE&MILD was born in August 2001. It is a professional skin care product designed by Shiseido Japan for Chinese women who hope to remain young and beautiful forever. The Bomei brand is developed by Shiseido Research Institute in Japan. It adheres to the concept of "combining with the essence of natural plants, integrating the power of nature, and caring for the skin in every way", and provides all beautiful women with natural plant ingredients and safe products.

Since its successful introduction into the Chinese market with the "Basic Moisturizing Series" in 2001, Bomei has continuously expanded its influence in the mass cosmetics market with its steady development pace. The "Skin Brightening and Whitening Series", "Revitalizing Series", "Plant Hydrating Series" and "Plant Whitening Series" have successively launched enriched the product structure of the Bomei brand and attracted a large number of enthusiasts.

In addition, in order to better meet the comprehensive skin care requirements of many beautiful women, Pome has also recently enriched the product configuration of the plant hydration series, and launched a deep makeup removal gel that can quickly remove stubborn makeup, easily washing away blackheads and corners in pores The deep pore cleaning oil of the tucked body and a deep nourishing hand cream that can keep the skin moisturized for a long time. The Bomei series products are available in more than 5,000 Bomei cosmetics stores, and began to enter department stores and Watsons in various regions of China in March 2007. Bomi will continue to work hard to enable more women to understand this product specially created by the Shiseido Institute in Japan for Chinese women and enjoy Shiseido professional technology.