Avon Brand Ranking
Brand Introduction

Founded in New York, USA in 1886, Avon has served women for 129 years and empowered them with beauty, innovation and independence. Avon provides high-quality products and services to women in more than 100 countries and regions around the world, with annual sales revenue of nearly US$9 billion. Avon entered China in 1990. Its production base in Guangzhou, which was completed and put into production in 1998, is one of the largest and most modern cosmetics production bases in Asia. In 2011, Avon Shanghai R&D Center was officially settled in China, which is an important part of Avon's global R&D system.

In China, Avon provides hundreds of high-quality products for Chinese women including skin care, makeup, personal care, fragrance products, etc.; its business covers 22 provinces, 5 autonomous regions and 4 municipalities directly under the central government.

Avon has always adhered to the brand commitment of "making women successful with care", actively carried out various charitable undertakings such as anti-breast cancer, anti-domestic violence, and disaster relief in China, and fully fulfilled the social responsibilities that outstanding corporate citizens should fulfill.

For more than a hundred years, Avon has adhered to the five major values ​​of "humility, respect, trust, integrity and belief", which has brought wonderful opportunities to countless women. They achieve economic independence and achieve themselves; they unite and help each other, making everyone's heart full of powerful strength. Since 1886, Avon has opened a door, and since then, millions of women have embarked on a journey of self-discovery, realizing their dreams and creating a world of self-affirm. This is Avon, a company that makes the world a better place through all kinds of efforts.

Throughout history, with the honest relationship and mutual trust in relationships with women, Avon has grown from a fragrance company in California to a large-scale beauty products multinational company, ranking among the top 500 in the United States and 100 in the world Women in many countries and regions provide high-quality products and services, opening the door to the careers of millions of women around the world, and making efforts for women's health and welfare through the world's largest women's foundation, the "Avon Women's Foundation".

Avon’s vision is: “Become a company that understands women’s needs best, provides first-class products and services to women around the world, and helps women achieve themselves.”——To achieve women with care is Avon’s core charm and a solemn attitude towards women. promise!

Avon History

In 1886, a young man from rural New York State came up with a revolutionary entrepreneurial idea. David McKenney noticed while selling encyclopedias from door to door that female customers would prefer to buy his free gift—a bottle of perfume—thanks to buy the books he sold. So McKenny opened a store in his basement and founded California Perfume Company. He recruits women to sell perfumes to their communities and hires others to do the job as “general agents” or independent direct salesmen. A year later, McConnell founded a manufacturing lab in Safin, New York and released his first full-color catalog.

Transforming from bookseller to perfume business owner was a truly visionary initiative. He pioneered an industry that was later called the "direct sales industry." Especially importantly, his revolutionary ideas gave women the opportunity to achieve economic independence 34 years before the United States received suffrage, when only 20% of women worked outside.

Avon's long tradition of opening the door to careers for women was born.

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