Danzi Group was founded in 1998 and is a cosmetics "high-tech" enterprise integrating scientific research, brand marketing, service and supply chain management. Danzi Group adheres to the corporate vision of "becoming a world-class brand", takes the mission of "making mankind more beautiful", adheres to the values ​​of "keeping up to the integrity and altruism, and putting customers at the center", and has successively established "Danzi" and "Water Code". "Ha Energy" and other first-class brands, among which "Water Code" and "Danzi" were rated as "famous protection", reflecting that Danzi Group has leading the industry in brand building and has outstanding achievements. The group has been rated as "China Beauty Industry" by authoritative institutions by authoritative institutions Top 10 tech innovation companies”. The mainstream supermarket channels rank among the top three in market share, and e-commerce and CS channels are also in a stage of rapid development. The group's main brand "Water Code" is the leading brand of hydrating skin care products in China, and "Ha Energy" is the leading brand of local men's skin care products.

Danzi Group places R&D and brand building first in corporate operations. Adhering to the R&D concept of "striving for excellence and leading the industry", we gathered the world's top R&D forces, introduced international advanced precision equipment, established the "Danzi (Asia) Skin Care Research Center", and carried out in-depth cooperation with international authoritative R&D institutions such as France, South Korea, and Japan. In 2014, it was authoritative certification from the Ministry of Science and Technology "Guangdong Engineering Technology Research and Development Center" and jointly established the "Nanhai Ocean Institute of Chinese Academy of Sciences-Water Code Joint Research and Development Center" with the Nanhai Oceanography Institute of Chinese Academy of Sciences to jointly develop marine biological skin care products The long-term cooperative research will target marine skin care patented technology with internationally advanced levels. In recent years, Danzi Group has continuously increased its R&D investment and developed independent patents. It has obtained 52 national patents and has been rated as the Guangzhou Postdoctoral Innovation Practice Base.

Danzi Yongzhi never forgets his vision of "becoming a world-class brand", adheres to the "customer-centered" value, deeply understands and understands customer needs, and creates "screaming products" with experiences that exceed expectations, and uses "three first-class" to Ensure the superiority of the brand: first-class design, hire international designers, and cooperate with first-class design institutes at home and abroad such as France and the Netherlands; first-class media, hire first-line stars Yang Mi, He Rundong, An Yixuan, and Wang Likun to endorse, and are also on Hunan Satellite TV, Zhejiang Satellite TV, etc. The top three media in the country serve advertising; first-class R&D, gathering the world's top R&D forces, and introducing international advanced precision equipment.

"Professionalization, professionalization, and common growth" is the talent concept of Danzi Group. Danzi firmly believes that talent is the primary productive force of the enterprise! Taking professionalism, international perspective, studious, perseverance, responsibility, courage and morality as the standards for measuring, cultivating and introducing first-class talents, constantly improving the working and living environment of talents, building an ecological talent development system, and establishing the "Danzi" The college was rated as "China's Most Growth Enterprise University" by an authoritative institution, ensuring that the improvement of talent and literacy is faster than the development of enterprises.

Adhere to the management concept of "benefit-oriented, systematic and humanized", continuously innovate and upgrade the business model, strengthen the matching of the company's systematic management and business model, and continuously build and optimize ERP, CRM, HRMS, SRM, WMS, MES , PLM, OA, BI and other management information systems, leverage Ac Nelson, McKinsey and other companies to establish large databases, realize modern management, interconnection, and precise marketing, and continuously move towards the international market with the thinking and model of the Internet and logistics network.

"Ecological and environmental protection and return to society" is the responsibility concept of Danzi Group. The company has registered and established the "Guangdong Danzi Charity Foundation" and has successively conducted a series of activities on May 12, Wenchuan, Yushu, Ya'an, Yunnan arid areas, Sichuan Erping Primary School, orphanage homes, etc. Series of donations and support. We have always practiced the beauty of good deeds in the world with the spirit of "altruism" and conveyed the spirit of great love and great beauty of mankind to every corner of the motherland!