As a mainstream brand in the domestic cosmetics market, since it was launched on the market in January 1994, Opera has opened image counters in more than 1,000 department stores across the country, and has maintained a high annual sales growth rate in recent years, and has won the national market for many years. The sales of similar products are the best. The continuous rapid sales growth has made Shiseido Liyuan Cosmetics Co., Ltd. the best overseas sales company in Japan's Shiseido Group. Opera has also become the leader in domestic cosmetics for its excellent quality, elegant image and high-quality service, and has been recognized by experts and consumers in various evaluations and testing.

In order to meet the growing beauty needs of domestic consumers, the company has positioned the development of skin care products that meet the needs of the times and are based on the essence of skin as its product function. In 2008, the "AUPRES/Opera" brand was comprehensively updated, and Opera has also been regained. newborn. Opera subsequently updated its product series and launched the AUPRESPremium Opera Zhenyuan new muscle series to the Chinese market in January 2012, which has condensed the eight-year stem cell research results of Shiseido Research Institute, bringing new " Stem cell care concept and series of products make beautiful skin rejuvenated, as if they are not old.

Shiseido Liyuan Cosmetics Co., Ltd. was established on December 9, 1991. As a joint venture between Shiseido and Beijing Liyuan Company, the company adheres to Shiseido's corporate culture concept of "high quality, high service and high image" and aims to introduce Shiseido Japan. The advanced technology and scientific management methods are used to produce and operate high-profile and high-quality cosmetics to meet the needs of the Chinese market and international market.

In 1993, the company established a factory in Beijing Economic and Technological Development Zone and began to produce the "AUPRES/Opera" series of cosmetic products with the assistance of the Shiseido Institute of Japan. With Beijing as its headquarters, 21 branches across the country were established to be responsible for local and Sales work in surrounding areas.

While achieving business goals, Shiseido Rigo has also not forgotten to work hard to repay the society, actively participate in various public welfare undertakings, and has always regarded environmental protection as an important responsibility of the enterprise, established environmental protection policies, and implemented them for a long time.

Shiseido Liyuan Cosmetics Co., Ltd. will continue to adhere to the corporate policy of "high quality, high service and high image", with the purpose of satisfying consumers, establish a unique management mechanism, produce high-quality products, build a thoughtful service system, and provide customers with Full service and work tirelessly to build a first-class cosmetics company!