Jinhua Moxiang Food Chain Co., Ltd. was founded in May 1989. It is headquartered in the Jinhua Economic Development Zone Industrial Park in central Zhejiang. It has fixed assets of more than 50 million yuan, more than 150 employees, and an annual production capacity of 80 million crisp cakes. It is a comprehensive leading agricultural enterprise integrating the research, development, production, sales and chain of shortbread cakes, casual braised products and other foods. So far, Moxiang has opened more than 30 chain stores in the province, covering Jinhua, Yiwu, Wuyi, Yongkang, Lanxi, Pujiang, Pan'an and other places, and has actively explored e-commerce channels, and product sales radiate to the national market.

Since its establishment, the company has always adhered to the corporate vision of "making a century-old foundation and spreading the Moxiang brand". It is our responsibility to let every Jinhua person enjoy the traditional food provided by Moxiang; it is our responsibility to inherit the thousand-year culture and dedicate Moyue homesickness. obligations. Moxiang has been promoting the development of the entire Jinhua crispy cake industry, witnessing the development and changes of Jinhua crispy cakes have been reported and paid attention to by many news media such as CCTV, Zhejiang TV, Jinhua TV, Jinhua Daily, Jinhua Evening News, Zhejiang Zhongxin News , is a local agricultural product brand that enjoys a high reputation.

Faced with the new market competition trend and the pattern of global economic integration, Moxiang will continue to uphold the company's mission of "providing people with healthy and high-quality delicacies" in the future, and with the "maintaining a century-old foundation and circulating Moxiang brand" The company's vision, in line with the core values ​​of "concentration, craftsmanship, conscience, confidence and sincerity", vigorously promotes the two major strategies of chain operation and capital operation, strengthens the core competitiveness of the enterprise, promotes Moxiang's transformation from a traditional enterprise to a modern enterprise, and actively cultivates "Asset-quality enterprise", build a "strength-oriented enterprise", and create new glory for Moxiang.