Guangzhou Guerlain Jiaren Cosmetics Chain Co., Ltd. is a pioneer in chain sales of local cosmetics in China. It provides fashionable cosmetics to meet the needs of current consumers and provides things they like and admire.
Guerlain was founded in 2005 and has 8 major branches in Guangzhou, Beijing, Shanghai, Chengdu, Chongqing, Wuhan, Xi'an and Shenyang. As of January 1, 2017, Guerlain opened 1,633 stores nationwide, with more than 17 million members, receiving an average of more than 400,000 customers per day, and operating products covering masks, skin care products, makeup, body care products, hair care products, It is a pioneer in the eight categories of men's care products, makeup tools, and daily necessities. Guerlain’s mission is to make customers more convenient to buy fashionable, affordable and high-quality cosmetics. Guerlain insists on choosing manufacturers that have been continuously investing in quality monitoring, R&D and design for a long time to ensure good quality of products. Guerlain’s vision is to open 1,000 stores in China by 2020, with sales reaching 50 billion yuan, becoming a pioneer of the local cosmetics retail chain and a part of the people. Guerlain was founded in 2005 and is headquartered in Guangzhou. It has built 6 major logistics companies in Guangzhou, Beijing, Shanghai, Chengdu, Chongqing, Wuhan, Xi'an and Shenyang in Guangzhou, Beijing, Shanghai, Chongqing, Chengdu, Wuhan and other places. The base provides fast delivery services to stores across regions across the country, greatly enhancing the value of the supply chain. As of December 2015, Guerlain opened 1,100 stores nationwide, with more than 10,000 employees and more than 12 million members, and operates commercial facial masks, skin care products, makeup, body care products, hair care products, men's care products, and makeup. There are eight categories of tools and daily necessities, with more than 10,000 items. Including facial masks, skin care products, makeup, body care products, hair care products, men's care products, makeup tools, and daily necessities. It brings together almost all well-known cosmetic brands that are popular among the public, including L'Oreal, Opera, Shiseido, Olay, Nivea, Johnson & Johnson, Manssoleton, etc. Guerlain's Japanese Kema, Korean Kema, Italian Yingteli, Italian Yingtefeller, Swiss CRB SA, Japanese Dongse, Korean Koshimanga, British Venture Life and other mainstream suppliers have established strategic cooperative relationships. Guerlain has been launched at the Plant Diary, Minilab: Guerlain is the three private brands, as well as REC, Tingmeimeimeiji and other special brands, and has been launched successively in Biofila, AIP, and Lubatti.六), BORAVIS and other brands owned and exclusively provided. Corporate Vision Edit Guerlain's dream is to draw the strength of the earth and open more than 10,000 stores by 2020, becoming a part of people's lives. The company logo Guerlain and Chinese design godfather Chen Youjian have worked hard to create a brand new brand logo and a new store image. The new brand logo consists of "g" and "l" with a ribbon, representing joy, delicate, caring, lively and beautiful. A healthy state means that the products and services provided by Guerlain can bring consumers a feeling of caring and joy, while reflecting the state of fashionable life. Core competitiveness Guerlain is positioned as a mass consumer group, taking fashion affordable mass sales chain as its development direction, and selecting cost-effective cosmetics companies with high cost performance in 2010 was awarded the outstanding public welfare enterprise in China's top ten cosmetics retailers in China's fashion industry. In 2011, it won the top 100 cosmetics stores in China and ranked first. In 2012, Guerlain was awarded the title of "Consumer's Favorite Personal Care Store". In 2013, "Guerlain" was awarded the "Famous Trademark in Guangdong Province". In 2014, Guerlain was awarded by the Information Times. In 2015, he won the China Cosmetics Retail Industry Promotion Award. The charity event started in 2010 with the "2010 Asian Games Children's Tour" to support 2010 children to come to Guangzhou to watch the Asian Games, and to realize the "Asian Games Dream" for 2010 poor children from mountainous areas. In 2011, Guerlain Beauty and Orphans Association 2011, a large-scale charity and public welfare activity for the provincial capital of Thousand Orphans was set off. In July 2012, the vision is to open 10,000 stores in China. Guerlain's Love Children's Tour. The third provincial capital tour for thousands of orphans and poor children has once again set off for love. 1,000 people from Xuwen, Shixing, Huaiji, Liannan, Orphans and poor children in Xinyi and Qujiang areas.