A high-end makeup and skin care brand under the Amorepacific Group of South Korea, which perfectly combines art and science, hera air cushion BB cream is its star product.

HERA is a comprehensive cosmetics brand that relies on innovative cell science to promote skin activation, and based on this, it has developed professional products that can solve different skin problems.

The place where HERA's science was born, the AmorePacific Institute of Technology, which was handed by world architect Alvaro-siza, is a guide to the AmorePacific corporate ethics that cherish the value of culture and art. Works created below. The beauty science of HERA was born in the beautiful um that can inject inspiration into researchers and satisfy cultural perception.

Based on the philosophy of beauty that connects the roots of beauty and life, after more than 30 years of dedicated research on cellular activities and their physiological active substances, "HERA", which contains the essence of skin science, was finally born in 1995.

In order to get close to the skin, HERA has continuously combined research in various fields into cosmetic technology, predicting and leading the new changes brought about by this technological fusion in advance. HERA has excellent technology in studying the basics of the human body - the skin cell environment, creating a history of HERA's innovative cell science.

HERA simulates components similar to the skin by studying the root cause of skin's life activities, and quickly assimilates into the skin, completing the Cell Biotechnology™ that presents different effects. Taking the promotion of cell activity and communication as the starting point, HERA's cell-bio™ technology was developed and has been innovative and evolved. HERA skin active care using cell-bio™ technology can enhance the vitality of the skin and create a clean and transparent beautiful and childlike skin that makes people unable to guess their age.