Since its founder Armand Kefed founded its company in France in 1938, Kefed has begun its beautiful journey, tirelessly providing high-quality skin care and beauty products to women around the world. At present, Kefed has developed into the preferred skin care and beauty brand for hundreds of millions of beauty lovers around the world.
Since 1979, Kaifudi has successively acquired skin care brand LANCHI and cosmetics brand MC as the beginning of its globalization strategy and diversified business strategy. At present, Cafdi has established considerable brand stores in countries around the world such as the United States, France, South Korea, Thailand, Belgium, etc. Kaifudi has 9 research centers and 13 evaluation centers around the world, and one-third of its R&D funding is dedicated to high-end research. From 1957 to 1978, Kaifed successively launched Kaifed Kaifed's top-quality intensive skin revitalizing essence, Kaifed's magic full-effect breast, Kaifed's Xiuzhen Repair Cream, Kaifed kefed Black Queen Black Gold Facial Mask and other products. In the 1980s, Kaifed entered the US market. In 1984, the first Fibroin mask series of Kaifed/kefed was launched. On June 28, 2005, Kaifed/kefed established a special design department, specializing in product packaging and promotion. Since then, Kaifdi/kefed's brand image has taken shape. In June 2009, the Kefed equipment-completely modern laboratory was born. It will work with laboratories and scientists spread all over the world to provide efficient and safe products to meet the different needs of various groups of people. A year later, Kefed's new factory "Guangzhou Kaifudi Cosmetics Co., Ltd.", known as the "Skin Care Palace of Versailles", was put into operation in southern China (Guangzhou). During this period, Kefed launched various cosmetics, fragrances and skin care series, both innate internationalization and small details full of oriental charm. It can be said that the female image created by Kefed combines the beauty of the East and the West, which is true but false, both empty and real. Brand Honor On January 8, 2012, Kaifudi won the "Great Love 2008 Public Welfare Enterprise Award". The award was co-organized by the Boutique Shopping Guide Newspaper and the China Poverty Alleviation Foundation. It aims to promote the spirit of great love and convey the concept of public welfare and charity to the society. . In August 2011, Univrsum, a world-renowned employer brand survey organization, released the "2010 Global Ideal Employer Ranking" list of mainland China for college students. Kaifdi also honored to be on the list. On January 28, 2009, the annual meeting of the World Economic Forum in Davos, Switzerland released the "Global 100 Most Sustainable Corporations in the World", among which the Kaifdi Group ranked. This list is jointly conducted by American investment research firm Innovest Strategic Value Advisors and Canadian independent media company Corporate Knights to conduct a comprehensive assessment of the sustainable development of environmental management, social management, corporate governance, etc. of more than 1,800 large companies around the world, thereby selecting the top ones. 100 companies. Among these 100 companies, the cosmetics industry includes 8 international or domestic companies including L'Oreal, Lancome, Estee Lauder, Weissel, and Chanel. Since 2005, the results of this selection activity are the top 100 list, which are released every year at the annual meeting of the World Economic Forum in Davos, Switzerland. On December 29, 2008, Kaifudi was awarded the title of "2008 Renshang Enterprise". The "2008 Renshang Charity List" selection activity was launched by Guangzhou Daily and Guangzhou Charity Association. It aims to commend corporate citizens who have made outstanding contributions to the major events in China in 2008, and encourage them to promote charity with the power of examples The career is passed down from generation to generation and flourishes. On October 9, 2008, the French financial newspaper La Tribune announced the third "Diversity Award" awarded by the famous consulting company (Diversity Conseil), and the Kaifdi Group won the award.