Mengniu Group (referred to as "Mengniu") was established in Inner Mongolia Autonomous Region in 1999 and is headquartered in Hohhot. Listed in Hong Kong in 2004 (stock code 2319.HK), it is a component of the Hang Seng Index, Hang Seng China Enterprise Index and Hang Seng Sustainable Development Enterprise Index. COFCO Group Co., Ltd. is Mengniu’s largest strategic shareholder.

Mengniu focuses on providing nutritious, healthy and delicious dairy products to Chinese and global consumers, forming a rich product matrix including liquid milk, ice cream, milk powder, cheese and other categories; it has Telunsu, Chunzhen, and Guanyi Milk , Youyi C, Daily Xianyu, Tyran Shengxue, Ruibuen, Bellamy, Mickey Lando, Aisi Chenxi and other star brands. In the fields of high-end pure milk, low-temperature yogurt, high-end fresh milk, cheese, etc., the market share is leading. In addition to mainland China, Mengniu products have also entered more than ten national and regional markets in Southeast Asia, Oceania, North America and other regions. In 2023, Mengniu achieved annual revenue of 98.62 billion yuan and operating profit of 6.17 billion yuan.

Mengniu has established 45 production bases in China and overseas production bases in New Zealand, Indonesia and Australia, with an annual production capacity of more than 14 million tons. Mengniu focuses on integrating high-quality resources and has successively made strategic investments in large animal husbandry groups such as Modern Animal Husbandry and China Shengmu. At present, Mengniu collects more than 20,000 tons of milk per day, and 100% of the fresh milk comes from large-scale and intensive ranches. At the same time, Mengniu actively deploys high-quality milk sources overseas, and owns raw milk processor Burra Foods and organic infant food vendor Bellamy in Australia.

Mengniu has built a multinational R&D center in North America and Europe, and has carried out strategic cooperation with many well-known scientific research institutions at home and abroad, carrying out joint research in the fields of forage planting, breeding and processing, basic science of dairy industry, product innovation, etc., and in intelligent manufacturing, Great progress has been made in the fields of raw milk preservation, probiotics, quality control technology, etc. Mengniu continues to improve the quality management system of the entire industry chain "from forage to milk cup", and uses digital and intelligent means to cover all links such as breeding, processing, and logistics, fully closed monitoring of production and dynamic inspection of the entire process to ensure the quality of each pack of milk. Excellent and high-quality.

Mengniu's first-class quality and brand value have been widely recognized at home and abroad. It is a global Olympic partner, a global official sponsor of the FIFA World Cup, an official partner of the Chinese Football Association's Chinese Team, a strategic partner of China's aerospace industry, and an official NBA China market partner. Official dairy partner of Shanghai Disney Resort and official partner of Beijing Global Resort.

Mengniu benchmarks the United Nations Sustainable Development Goals and promotes "GREEN" to promote "GREEN" in five directions: sustainable corporate governance, common prosperity dairy responsibility, environmentally friendly green production, responsible industrial ecosystem, and nutritional and universal excellent products. The sustainable development strategy will help rural revitalization and achieve common prosperity through the revitalization of the dairy industry, and will issue a dual-carbon strategic goal, clarify the carbon peak before 2030 and carbon neutrality in the entire industrial chain by 2050, and actively help the national dual-carbon goal achieve, Promote the sustainable development transformation of the upstream and downstream of the industrial chain.

During the 14th Five-Year Plan period, Mengniu will be based on the new development stage and implement the new development concept, lead the construction of a new pattern of China's dairy industry development, formulate a strategic plan for "creating another new Mengniu", and strive to build Mengniu into a favorite and internationalized way of consumers. , a world-class enterprise with a more sense of responsibility, strong cultural genes and digital intelligence. Looking to the future, Mengniu will take the mission of "little nutrition, bloom every life", and the vision of "grassland cattle, world cattle, global love, and nutrition 2 billion consumers", and adhere to the "consumer first, first, first , Only whimsical ideas can be revealed, let the great people bloom, upright, honest and honest, and establish affairs”, use high-quality products and services to meet the people’s needs for a better life, promote the continuous high-quality development of China’s dairy industry, and create new products for China’s manufacturing. "Golden Signboard".