Ferragamo Brand Ranking
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Ferragamo

Ferragamo

Ferragamo Fashion Business (Shanghai) Co., Ltd.
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Brand Introduction

Beginning in 1927, it is an internationally renowned luxury brand made in Italy, an international high-end handmade shoe brand that values ​​both practicality and style, and is a well-known global luxury industry company.


Salvatore Ferragamo Company was founded in 1927 and is an internationally renowned Italian brand. Currently, Salvatore Ferragamo is a designer, manufacturer and seller of high-end shoes, leather goods, accessories, perfumes and men's and women's clothing. The Ferragamo brand combines the creativity, innovative style and exquisite quality of classic and outstanding shoemaking craftsmanship into its own shoemaking skills. Ferragamo's shoes, clothes and even scarves all exudes a luxurious and elegant style, but no matter how endless his design concepts are, he always believes in the importance of both practicality and style, which is particularly significant in shoe design.

Salvatore Ferragamo, the king of shoes, has been established since the founding of the brand of the same name in 1927. Although it has experienced the global economic recession and World War II, it still stands firm and has become a timeless classic today. Fashion brand representative.

Born in Bonito, a small town in Naples, southern Italy, Salvatore Ferragamo, has 14 brothers and sisters in his family. Although Salvatore dropped out of school at the age of nine, he dreamed of becoming a shoemaker since childhood. He was 11 years old. Bento was an apprentice of a shoemaker and opened a shop at the age of 13 to play the overture for his shoe industry legend.

Later, Salvatore Ferragamo went to Santa Barbara, California to open a shoe repair shop and designed the shoes used in movies, which made his name begin to spread to the celebrity world. At that time, Salvatore Ferragamo went to the University of Los Angeles to study human anatomy, striving to make high-quality shoes.

In 1923, he opened the "Hollywood Boot Shop" in Hollywood and collaborated with many film producers, making Salvatore Ferragamo's name more widely known. In 1927, Salvatore returned to Italy and opened a store in Florence.

Salvatore Ferragamo's success lies in his persistence in product quality. Even today's mechanized production process, all products are hand-sewn, and each technician is only responsible for one process.

In 1951, Salvatore Ferragamo completed a fashion show. Nine years later, Salvatore passed away. His wife Wanda Miletti took over the business with six children, expanding Ferragamo to men's and women's fashion, handbags, scarves, tie, perfume series, etc., and developing into a "Dressed From Head To Foot" fashion brand.

Later, Salvatore Ferragamo developed into a fashion group, gaining control of French fashion brand Emanuel Ungaro in 1996, and in 1997, it cooperated with BVLGARI to develop aromatherapy and cosmetics. In 1998, Ferragamo cooperated with Luxottica to launch the glasses series, which diversified Salvatore Ferragamo's business.

In 1998, Salvatore Ferragamo began to hold the World Youth Shoe Design Selection Competition, encouraging young students who are interested in shoe design and hope to use this competition to inspire them to continue to work towards the design direction.

In 2002, in order to pay tribute to the World Cup, Salvatore Ferragamo produced limited edition commemorative products for football fans to collect and collect. In the same year, former Armani young designer Graeme Black joined Ferragamo, making Ferragamo's fashion series become more youthful and fashionable. He changed the brand style and injected youthful vitality into the classic Ferragamo and brought a new beginning. For example, the 2006 Spring and Summer series is based on the ocean as the theme, and the new color tones and design are based on relaxed and pleasant feelings, creating a fresh artistic conception.

Starting with the shoes used to design movies in the United States, Ferragamo's name has an inseparable relationship with the film circle. Ferragamo is passionate about making shoes for celebrities around the world. The name Ferragamo has been on the rise and often leads the trend to expand enterprises to other regions. For example, when South Korea's economy was sluggish in the 1990s, it entered the Korean market; when the mainland opened in 1994, it entered China; and in 1997, Asian Finance During the storm, he entered Malaysia more boldly.

In fact, Ferragamo has been spared no effort in the development and promotion of the shoe industry. Salvatore Ferragamo not only hopes to pass on his knowledge and experience in shoemaking to his family and business, but also hopes to share his passion for shoes with the world.


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