HENYUANXIANG
HENYUANXIANG
Hengyuanxiang was founded in 1927. Hengyuanxiang Group's products cover major categories such as velvet, knitting, clothing, home textiles, etc., and have brands such as "Hengyuanxiang", "Caiyang", and "Xiaonan". As a company with a large amount of wool usage in China and even the world, Hengyuanxiang’s annual wool usage reaches more than 10,000 tons.
Hengyuanxiang Group is an enterprise that implemented brand operations earlier after China entered the market economy (1991), and an enterprise that carried out franchising earlier in China (1999). Hengyuanxiang currently has more than 100 franchise factories, more than 500 franchise dealers and more than 7,000 franchise sales outlets. The coverage rate of sales outlets in China's provincial market is 100%, the coverage rate of outlets in the local and municipal markets exceeds 94%, and the coverage rate of outlets in the county-level markets exceeds 60%. In 2010, Hengyuanxiang (Beijing) Company was officially established.
Hengyuanxiang Group is an early enterprise in the industry that has obtained the awards such as Pure Wool Mark (1991) and ISO9002 certification (1996). As of December 2019, Hengyuanxiang has more than 100 franchise factories, about 170 offline dealers, more than 1,000 retail outlets, and more than 6,500 online stores.
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