Maserati Brand Ranking

Maserati

Maserati (China) Automotive Trading Co., Ltd.

Industry： Sports cars/famous cars and luxury cars , SUV , car , Fuel SUV , Sports car , GT sports car , Convertible roadster

If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.

Maserati

Maserati (China) Automotive Trading Co., Ltd.

Industry： Sports cars/famous cars and luxury cars , SUV , car , Fuel SUV , Sports car , GT sports car , Convertible roadster

If you want to improve the ranking of your company brand or wish to avoid appearing here, please contact trading@bossgoo.com.

Brand Introduction

In 1914, the Maserati brothers founded the Officine Alfieri Maserati in Bologna, Italy. The four Maserati brothers ( Alfili, Edol, Ernest and Bindo ) are united by their shared enthusiasm for cars and engines. Their vision, infinite enthusiasm and professionalism have laid a solid foundation for Maserati's development. cornerstone.

A century of glory, inherited from generation to generation

On December 1, 1914, Alfil Maserati was born in Bologna, Italy. Since then, Maserati has always occupied an important position in the development of sports car culture. Over the past century, Maserati has achieved brilliant achievements on both the road and the track, and has also overcome difficulties one after another. The many challenges in the past have created the company's tenacious and distinctive quality and personality.

In addition to brilliant racing achievements and road car development. In 1940, Maserati moved from Bologna to Ciro Menotti Street in Modena, an important step in the development of Maserati's business. To this day, the historic Maserati headquarters is radiating extraordinary influence to the world.

Every Maserati car embodies the brand's inheritance and innovation, the past and future, memories and vision, and demonstrates a unique character that is completely different from other car brands. While based on Italian genes, Maserati firmly turned his attention to the future world.

Legendary Trident

The Trident is the embodiment of this legend. This logo has witnessed the glorious journey of the brand after Maserati's style changes, technological innovation and performance. The statue of the sea god standing on the Maggiore square in Bologna since the 16th century. The inspiration for the Trident logo is from the Sea God Fountain, which is a common symbol of Bologna and Maserati.

Around 1920, Maserati decided to design a brand logo to create a unique image for the new car. This work is left to Mario Maserati. Mario was inspired by the statue of Nepton, a statue of Shanghai God in Maggiore Square. The trident in the hands of the sea god symbolizes strength and vitality. The red and blue color scheme in the brand logo originated from the color of the Bologna flag in the city where Maserati was located at that time.

Style evolution

Maserati has always led the trend of the automotive industry with its unruly design. The distinctive lines outline the elegant outline, showing a dynamic and sporty style. In the early design, the details of the body were carefully outlined with agile, round and smooth curves; the body shape after that was wider and longer, and adopted a simple and elegant streamlined design.

In the 1960s, Maserati's design style changed again, with clear lines blending with soft undulating surfaces, showing a distinctive and unique style. In the 1970s, with the pace of technological innovation, Maserati developed a design plan that is more aerodynamic, outlining a neat outline with straight lines to highlight the tough style. In the 1980s and 1990s, the Maserati body adopted a right-angle design, which gradually evolved into the current smooth contour line, making it more round and charming.

Maserati has worked with several engineers and designers, including Giorgetto Giugiaro , Ugo Zagato , Lorenzo Ramaciotti and Pinnifa Lina ( Pininfarina ). Maserati and Pininfarina have worked together many times to launch a number of popular designs and epoch-making concept models. Among them, the 75th anniversary concept car of Maserati "Bird Cage" can be regarded as a contemporary masterpiece of Maserati.