Ningbo Taipingbird Fashion Clothing Co., Ltd. (stock code: SH603877) (hereinafter referred to as the "Company") is a fashion brand retail company centered on customers and has the mission of "let everyone enjoy the fun of fashion".

In 1996, Mr. Zhang Jiangping led his entrepreneurial partners to create the PEACEBIRD peacebird brand based on the pigeons symbolizing love and peace. The company focuses on the fashion industry and implements the "gradient brand" strategy. Each brand interprets differentiated styles and complements its advantages. At the same time, it increases its investment in trends, sports and other fields. Through joint branding and cooperation with pioneer designers, it explores new elements of the "national trend" and gives peacebird a gift. Deeper cultural connotation.

The company focuses on fashion and pays great attention to the construction of core product research and development capabilities. Since its establishment, the company has always been committed to the construction of independent design and R&D teams. It currently has a high-quality R&D team of more than 500 people with an international perspective. The team insists on customer-centricity and brand style as the driving force, and continues to integrate popular fashion elements into product innovation. It launches more than 10,000 new products to the market every year, launches high-frequency new products and surprises customers.

With the goal of becoming a technology fashion company and with the core strategy of "focusing on fashion, data-driven, and full-network retail", Pingbird people will continue to improve themselves and work hard to fully realize the moving vision of "excellent fashion brand retail company".

"Peacebird" is in the style of "fashion, vitality, Asia". With excellent design concepts, fashionable design style, keen fashion capture and passionate endorsement of international supermodels, the brand's unique charm is presented through repeated interpretations. The products are fashionable, vibrant and Asian-filled, and are loved by urban groups who are constantly looking for new images.

"Living My Shining" is the essence of "Peacebird". The brand focuses on providing high-quality, affordable, rich and diverse fashion products, which improves consumers' fashion selectivity and allows every customer to enjoy the fun of fashion!