LEXUS
LEXUS
Lexus is a luxury car brand under Japan's Toyota Motor Company. It was proposed in 1983, but in just over a decade, it sold more than Mercedes-Benz and BMW in the United States in 1999, becoming a brand with a large sales volume of luxury cars across the United States. .
In 2005, Lexus successfully entered the Japanese local market and became a luxury sedan brand that sells all over the world. At first, Lexus used The Passionate Pursuit of Perfection as a promotional slogan in the United States, and later used The Pursuit of Perfection as a marketing motto in countries and regions around the world. Until 2013, its promotional slogan was changed to Amazing in Motion. In 2017, the Chinese definition of the global new brand image was officially announced - "Experience Amazing".
In the past, Lexus' Chinese translation in China was Lexus. On June 8, 2004, Toyota announced in Beijing that it would change Lexus' Chinese translation from "Lexus" to "Lexus", and began to establish franchise stores in China, and began to enter China. Luxury car market.
Lexus car logo
Lexus was first launched in North America because the pronunciation of "Lexus" in English is similar, which reminds people of the impression that the car is a luxury sedan. The Lexus Automobile trademark uses the capital letter "L" of the car name "Lexus", and the outside of "L" is surrounded by an ellipse. The ellipse represents the earth, indicating that Lexus cars are all over the world.
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