JEANSWEST
JEANSWEST
JEANSWEST was established in Australia in 1972. It is a subsidiary of Hong Kong Rising Sun Group. It opened JEANSWEST store in Shanghai in May 1993. In the years since then, it has been expanding and has opened stores in more than 20 provinces and cities in China and in Major e-commerce platforms open online stores.
As a young, healthy, full of personality but not ostentatious clothing brand, Zenweis advocates a sincere and optimistic attitude towards life, and encourages young people to be the true self, wear it back, and share themselves. Nowadays, Zhenweis has a brand design that is more in line with customers' needs, adheres to the business philosophy of popularizing famous brands and super value for money, the products are comfortable and easy to match, and the target customer base is fashionable, healthy and motivated, and full of positive energy. Really, it's even more exciting.
The business scope of Zhenweis covers major cities across the country, including first-tier and new first-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Tianjin. In recent years, it has been continuously focusing on the online shopping market to create an integrated online and offline business model. Zhenweis has established an omni-channel business model to promote brand development and promotion, mainly combining self-operated and associated businesses, and has opened up the Internet, including Tmall Mall, JD.com, Vipshop, WeChat Mini Program, Pinduoduo, Douyin, Kuaishou and other telecommunications. and promote the innovative development of Zhenweis in digitalization, informatization and industrialization through M2B business model, 020 sales model, joint venture business, live streaming and other e-commerce operation models.
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