Ningbo Boyang Garment Group Co., Ltd.
The TONLION brand was founded in 1995 and is a brand under Ningbo Boyang Clothing. After more than 20 years of baptism and tempering, it adheres to the innovative proposition of "surprise by changes", adheres to the fashionable attitude of "I have my way", and promotes " Live it Real”’s brand spirit creates a fashionable clothing brand exclusive to Chinese young consumer groups. Tang Shi's annual sales volume is as high as more than 3 billion yuan and its market growth strength increases by 30% every year, showing broad prospects and becoming a fashion brand that is loved by contemporary Chinese new youth. Tang Shi has established a modern marketing channel integrating advanced information technology and standardized brand operations. Currently, there are more than 2,000 physical stores nationwide, mainly distributed in core areas such as East China, Northeast China, North China, and Central China, including Beijing, Hangzhou and Ningbo. Hefei, Shijiazhuang, Zhengzhou, Jinan and other cities are the main strategic cities. Stores with a single store sales volume of more than 5 million and a good image are open in core areas of municipal-level cities in all regions. For more than 20 years, Tangshi Clothing has insisted on continuously improving product quality and providing professional and high-quality services, ranking among the forefront of sales in the domestic casual clothing industry. Through its professional brand promotion, socialized production and franchise, Tang Shi provides customers with excellent brands with a unified corporate image, unified management, unified model, unified accounting, unified training and unified distribution. , jointly expand a broad market and establish Tang Shi's first-class commercial brand group. Tangshi provides customers with reasonable profit margins, great publicity and support, strong brand promotion activities, professional marketing advice, and professional personnel training and support services to create profit space for business partners and reduce market risks. With the rapid advancement of urbanization, shopping malls have become the mainstream of business, and the business model integrating catering, entertainment and shopping is deeply loved by young people. Channel upgrade has become the key task of the Tangshi brand at present. Tangshi vigorously promotes the development of shopping centers. Cooperative shopping centers include Wanda, Vientiane City, Longhu Tianjie, Baolong Plaza, Impression City, Yintai City, Wuyue, Outlet, etc. Image upgrade is also being vigorously promoted, and the new image presents a comfortable and fashionable shopping space design that is deeply loved by young people. In the future, Tangshi Club will continue to increase the channel layout of shopping malls and deepen strategic cooperation with well-known domestic commercial groups. Shopping center stores will also become the main channel of Tangshi brand. Reshape the core competitiveness of the Tangshi brand under the new business and enhance brand potential. Create an offline brand with a retail of 10 billion yuan, a leading brand for the new fashion of contemporary national trends, further promote the concept of Tang Shi and spread the lifestyle of Tang Shi. Young, fun, free and personalized expressions are Tang Shi's pursuit.
Ningbo Boyang Garment Group Co., Ltd.
The TONLION brand was founded in 1995 and is a brand under Ningbo Boyang Clothing. After more than 20 years of baptism and tempering, it adheres to the innovative proposition of "surprise by changes", adheres to the fashionable attitude of "I have my way", and promotes " Live it Real”’s brand spirit creates a fashionable clothing brand exclusive to Chinese young consumer groups. Tang Shi's annual sales volume is as high as more than 3 billion yuan and its market growth strength increases by 30% every year, showing broad prospects and becoming a fashion brand that is loved by contemporary Chinese new youth. Tang Shi has established a modern marketing channel integrating advanced information technology and standardized brand operations. Currently, there are more than 2,000 physical stores nationwide, mainly distributed in core areas such as East China, Northeast China, North China, and Central China, including Beijing, Hangzhou and Ningbo. Hefei, Shijiazhuang, Zhengzhou, Jinan and other cities are the main strategic cities. Stores with a single store sales volume of more than 5 million and a good image are open in core areas of municipal-level cities in all regions. For more than 20 years, Tangshi Clothing has insisted on continuously improving product quality and providing professional and high-quality services, ranking among the forefront of sales in the domestic casual clothing industry. Through its professional brand promotion, socialized production and franchise, Tang Shi provides customers with excellent brands with a unified corporate image, unified management, unified model, unified accounting, unified training and unified distribution. , jointly expand a broad market and establish Tang Shi's first-class commercial brand group. Tangshi provides customers with reasonable profit margins, great publicity and support, strong brand promotion activities, professional marketing advice, and professional personnel training and support services to create profit space for business partners and reduce market risks. With the rapid advancement of urbanization, shopping malls have become the mainstream of business, and the business model integrating catering, entertainment and shopping is deeply loved by young people. Channel upgrade has become the key task of the Tangshi brand at present. Tangshi vigorously promotes the development of shopping centers. Cooperative shopping centers include Wanda, Vientiane City, Longhu Tianjie, Baolong Plaza, Impression City, Yintai City, Wuyue, Outlet, etc. Image upgrade is also being vigorously promoted, and the new image presents a comfortable and fashionable shopping space design that is deeply loved by young people. In the future, Tangshi Club will continue to increase the channel layout of shopping malls and deepen strategic cooperation with well-known domestic commercial groups. Shopping center stores will also become the main channel of Tangshi brand. Reshape the core competitiveness of the Tangshi brand under the new business and enhance brand potential. Create an offline brand with a retail of 10 billion yuan, a leading brand for the new fashion of contemporary national trends, further promote the concept of Tang Shi and spread the lifestyle of Tang Shi. Young, fun, free and personalized expressions are Tang Shi's pursuit.
Jeanswest Apparel (China) Co., Ltd.
JEANSWEST was established in Australia in 1972. It is a subsidiary of Hong Kong Rising Sun Group. It opened JEANSWEST store in Shanghai in May 1993. In the years since then, it has been expanding and has opened stores in more than 20 provinces and cities in China and in Major e-commerce platforms open online stores. As a young, healthy, full of personality but not ostentatious clothing brand, Zenweis advocates a sincere and optimistic attitude towards life, and encourages young people to be the true self, wear it back, and share themselves. Nowadays, Zhenweis has a brand design that is more in line with customers' needs, adheres to the business philosophy of popularizing famous brands and super value for money, the products are comfortable and easy to match, and the target customer base is fashionable, healthy and motivated, and full of positive energy. Really, it's even more exciting. The business scope of Zhenweis covers major cities across the country, including first-tier and new first-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Tianjin. In recent years, it has been continuously focusing on the online shopping market to create an integrated online and offline business model. Zhenweis has established an omni-channel business model to promote brand development and promotion, mainly combining self-operated and associated businesses, and has opened up the Internet, including Tmall Mall, JD.com, Vipshop, WeChat Mini Program, Pinduoduo, Douyin, Kuaishou and other telecommunications. and promote the innovative development of Zhenweis in digitalization, informatization and industrialization through M2B business model, 020 sales model, joint venture business, live streaming and other e-commerce operation models.
Jeanswest Apparel (China) Co., Ltd.
JEANSWEST was established in Australia in 1972. It is a subsidiary of Hong Kong Rising Sun Group. It opened JEANSWEST store in Shanghai in May 1993. In the years since then, it has been expanding and has opened stores in more than 20 provinces and cities in China and in Major e-commerce platforms open online stores. As a young, healthy, full of personality but not ostentatious clothing brand, Zenweis advocates a sincere and optimistic attitude towards life, and encourages young people to be the true self, wear it back, and share themselves. Nowadays, Zhenweis has a brand design that is more in line with customers' needs, adheres to the business philosophy of popularizing famous brands and super value for money, the products are comfortable and easy to match, and the target customer base is fashionable, healthy and motivated, and full of positive energy. Really, it's even more exciting. The business scope of Zhenweis covers major cities across the country, including first-tier and new first-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Tianjin. In recent years, it has been continuously focusing on the online shopping market to create an integrated online and offline business model. Zhenweis has established an omni-channel business model to promote brand development and promotion, mainly combining self-operated and associated businesses, and has opened up the Internet, including Tmall Mall, JD.com, Vipshop, WeChat Mini Program, Pinduoduo, Douyin, Kuaishou and other telecommunications. and promote the innovative development of Zhenweis in digitalization, informatization and industrialization through M2B business model, 020 sales model, joint venture business, live streaming and other e-commerce operation models.
Peacebird Group Co., Ltd.
Lecho LEDIN, founded in 2008, takes "youthful and energetic optimism" as its brand concept, firms the young group aged 16-26 as the main battlefield, emphasizing a "girl's sense" with vitality and energy. Hope to give girls the courage to not be afraid of the future in the ever-changing environment. Letong join you to bloom with our creativity to every optimistic person. Brand philosophy: LEDIN takes "be ANOTHER" as its brand philosophy, hoping to give girls the courage and motivation to explore themselves in a constantly changing environment, and the answer to the exploration is hidden in the original gene and reflected The self. LEDIN is different with you, and is different in creation, and is constantly exploring and having fun.
Peacebird Group Co., Ltd.
Lecho LEDIN, founded in 2008, takes "youthful and energetic optimism" as its brand concept, firms the young group aged 16-26 as the main battlefield, emphasizing a "girl's sense" with vitality and energy. Hope to give girls the courage to not be afraid of the future in the ever-changing environment. Letong join you to bloom with our creativity to every optimistic person. Brand philosophy: LEDIN takes "be ANOTHER" as its brand philosophy, hoping to give girls the courage and motivation to explore themselves in a constantly changing environment, and the answer to the exploration is hidden in the original gene and reflected The self. LEDIN is different with you, and is different in creation, and is constantly exploring and having fun.
Guangzhou Shangcen Garments Co., Ltd.
ochirly is a fashion women's clothing brand under Heki International Group. The Group adheres to the concept of integrating art and business, creates a brand full of artistic and fashionable temperament, contributes fashionable products to customers, and constantly inspires people to be full of confidence and happiness. The brand ochirly, founded in 1999, brought European fashion to China and launched a mixed-matching concept beyond the conventional style. With its trendy design, unique colors, exquisite details, unique board shapes and matching, the brand exudes its Modern and confident, charming, relaxed and elegant fashionable temperament.
Guangzhou Shangcen Garments Co., Ltd.
ochirly is a fashion women's clothing brand under Heki International Group. The Group adheres to the concept of integrating art and business, creates a brand full of artistic and fashionable temperament, contributes fashionable products to customers, and constantly inspires people to be full of confidence and happiness. The brand ochirly, founded in 1999, brought European fashion to China and launched a mixed-matching concept beyond the conventional style. With its trendy design, unique colors, exquisite details, unique board shapes and matching, the brand exudes its Modern and confident, charming, relaxed and elegant fashionable temperament.
Zhengzhou Yunding Garments Co., Ltd.
The "Yiyang" brand is one of the brands under Zhengzhou Genting Clothing Co., Ltd. Zhengzhou Genting Clothing Co., Ltd. was founded in 2001 and is headquartered in the West Fourth Ring Textile Industrial Park, Zhongyuan District, Zhengzhou City, Henan Province. It is a modern clothing enterprise integrating R&D, design, production and marketing. The company currently has about 1,100 employees, the factory covers an area of 44,000 square meters, with a output value of 360 million yuan, has a core R&D team and a clothing production assembly line, and has cultivated "Yiyang", "Xishu", "Yijia" and "Yiyang Men's Clothing" and other brands. Among them, the "Yiyang" women's pants have a simple and independent design style. In 2011, the company seized the development opportunities of clothing e-commerce, laid out e-commerce channels, and realized the channel pattern of coordinated development of "traditional store merchants + new e-commerce". Currently, the company has more than 800 sales terminals offline. In addition, the company has passed the IS09001 quality management system, IS014001 environmental management system, and ohsas18001 occupational health and safety system certification. Genting Clothing has continuously set high standards to promote industry transformation and upgrading with standards and help the clothing industry move towards the mid-to-high end of the value chain. To this day, Genting Clothing has developed into a comprehensive group enterprise integrating e-commerce, physical business units, and women's pants industry Internet. In the future, it will create a diversified brand with a more grand blueprint.
Zhengzhou Yunding Garments Co., Ltd.
The "Yiyang" brand is one of the brands under Zhengzhou Genting Clothing Co., Ltd. Zhengzhou Genting Clothing Co., Ltd. was founded in 2001 and is headquartered in the West Fourth Ring Textile Industrial Park, Zhongyuan District, Zhengzhou City, Henan Province. It is a modern clothing enterprise integrating R&D, design, production and marketing. The company currently has about 1,100 employees, the factory covers an area of 44,000 square meters, with a output value of 360 million yuan, has a core R&D team and a clothing production assembly line, and has cultivated "Yiyang", "Xishu", "Yijia" and "Yiyang Men's Clothing" and other brands. Among them, the "Yiyang" women's pants have a simple and independent design style. In 2011, the company seized the development opportunities of clothing e-commerce, laid out e-commerce channels, and realized the channel pattern of coordinated development of "traditional store merchants + new e-commerce". Currently, the company has more than 800 sales terminals offline. In addition, the company has passed the IS09001 quality management system, IS014001 environmental management system, and ohsas18001 occupational health and safety system certification. Genting Clothing has continuously set high standards to promote industry transformation and upgrading with standards and help the clothing industry move towards the mid-to-high end of the value chain. To this day, Genting Clothing has developed into a comprehensive group enterprise integrating e-commerce, physical business units, and women's pants industry Internet. In the future, it will create a diversified brand with a more grand blueprint.
Guangzhou Gefeng Garment Co., Ltd.
GLORIA was founded in 1995. It is the first Chinese women's clothing brand to combine global travel with fashion. I believe that "travel is to live a beautiful life. Travel more live more" GLORIA's global travel lasts for nearly 20 years and has been in more than 30 countries. With the city, inject motivation and inspiration into the brand, share the natural and civilized fashion life experience, and inspire women to live a beautiful life. Brand logo Gloria's English name has been using "GLORIA" since its inception. Later, due to the delay in international trademark registration due to business expansion, it has temporarily replaced it with "GOELIA" since 2017. Since 2017, GLORIA has reused the "GLORIA" symbolizing glory and odes, using the Chinese and English combination of "GLORIA". GLORIA created GLORIA’s exclusive English font based on the brand LOGO. The small corners on the font are inspired by high heels. High heels allow women to show more charm and symbolize that consumers of the brand have more beauty. Brand positioning Gloria is the first Chinese women's clothing brand to combine global travel with fashion. Consumers are 28-year-old women as their core customers, targeting women aged 25-35 who are mid-to-high-end. High cost performance, create a "sincere clothes" suitable for modern women to wear on different occasions, and is committed to creating an image of elegant manners, soft temperament and extremely romantic feelings for modern women who love travel and life. Brand Features Gloria's "Since-Yi" fashion aesthetic is sincere, honest and sincere clothes. It uses high-quality and comfortable conscientious auxiliary materials to design and produce with sincere attitude, sells decent, pleasing and comfortable fashion at an honest price, and at a popular price. , the concept of high quality with high cost performance and high quality, provides women of different ages with [Heiyi] for different occasions. Gloria's sincerity is high quality and cost-effective. Its quality is very real and the price is very sincere. It does not make ambush on the price, but uses the quality of big brands and the affordable price to give back to consumers. Shopping and flowers: Galia is the first brand in the industry to bring flowers into the fashion industry, providing women with a romantic experience of buying clothes and giving flowers. GLORIA florist, the GLORIA florist, combines GLORIA's soft, elegant and romantic qualities, is based on the natural nature of the Australian Kangaroo Island plants, and condenses into an unfathomable and full of vitality.
Guangzhou Gefeng Garment Co., Ltd.
GLORIA was founded in 1995. It is the first Chinese women's clothing brand to combine global travel with fashion. I believe that "travel is to live a beautiful life. Travel more live more" GLORIA's global travel lasts for nearly 20 years and has been in more than 30 countries. With the city, inject motivation and inspiration into the brand, share the natural and civilized fashion life experience, and inspire women to live a beautiful life. Brand logo Gloria's English name has been using "GLORIA" since its inception. Later, due to the delay in international trademark registration due to business expansion, it has temporarily replaced it with "GOELIA" since 2017. Since 2017, GLORIA has reused the "GLORIA" symbolizing glory and odes, using the Chinese and English combination of "GLORIA". GLORIA created GLORIA’s exclusive English font based on the brand LOGO. The small corners on the font are inspired by high heels. High heels allow women to show more charm and symbolize that consumers of the brand have more beauty. Brand positioning Gloria is the first Chinese women's clothing brand to combine global travel with fashion. Consumers are 28-year-old women as their core customers, targeting women aged 25-35 who are mid-to-high-end. High cost performance, create a "sincere clothes" suitable for modern women to wear on different occasions, and is committed to creating an image of elegant manners, soft temperament and extremely romantic feelings for modern women who love travel and life. Brand Features Gloria's "Since-Yi" fashion aesthetic is sincere, honest and sincere clothes. It uses high-quality and comfortable conscientious auxiliary materials to design and produce with sincere attitude, sells decent, pleasing and comfortable fashion at an honest price, and at a popular price. , the concept of high quality with high cost performance and high quality, provides women of different ages with [Heiyi] for different occasions. Gloria's sincerity is high quality and cost-effective. Its quality is very real and the price is very sincere. It does not make ambush on the price, but uses the quality of big brands and the affordable price to give back to consumers. Shopping and flowers: Galia is the first brand in the industry to bring flowers into the fashion industry, providing women with a romantic experience of buying clothes and giving flowers. GLORIA florist, the GLORIA florist, combines GLORIA's soft, elegant and romantic qualities, is based on the natural nature of the Australian Kangaroo Island plants, and condenses into an unfathomable and full of vitality.
Be younger and wear Handu! Founded in 2008, Handu Yishe focuses on young and fashionable women's clothing brands, with high sales across the entire network for seven consecutive years. Handu Yishe has become the recognition of young consumers with nearly 30,000 new models launched every year and an average of nearly 100 new models available every day. Let love and beauty bloom here! Handu Charity is endless and was launched in 2013. It is a beautiful plan for children in China to wear fashionable school uniforms and support the growth of outstanding students. The project is a social service public welfare, aiming to gather caring people who are interested in public welfare in the whole society, widely gather social resources, and make valuable contributions to the society together. As long as love is always there, flowers will bloom every day.
Handu Group Co., Ltd.
Be younger and wear Handu! Founded in 2008, Handu Yishe focuses on young and fashionable women's clothing brands, with high sales across the entire network for seven consecutive years. Handu Yishe has become the recognition of young consumers with nearly 30,000 new models launched every year and an average of nearly 100 new models available every day. Let love and beauty bloom here! Handu Charity is endless and was launched in 2013. It is a beautiful plan for children in China to wear fashionable school uniforms and support the growth of outstanding students. The project is a social service public welfare, aiming to gather caring people who are interested in public welfare in the whole society, widely gather social resources, and make valuable contributions to the society together. As long as love is always there, flowers will bloom every day.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
Tommy Hilfiger (Shanghai) Apparel Co., Ltd.
Since its establishment in 1985, Tommy Hilfiger has been a highly recognizable international designer brand, constantly evolving traditions, creating diverse and individual lifestyles and classic cool trends. Tommy Hilfiger includes two brands: TOMMY HILFIGER and TOMMY JEANS, and is one of the widely recognized design and talk style groups in the world. Its focus is on designing and marketing high-quality custom clothing and sportswear for men; women's clothing and sportswear, children's clothing, denim series, underwear (including robes, pajamas and home clothing), footwear and accessories. Tommy Hilfiger also offers lifestyle products such as glasses, watches, perfumes, swimsuits, socks, small leather goods, household items and suitcases. TOMMY JEANS product line includes jeans and men's and women's shoes, accessories and perfumes. TOMMY HILFIGER and TOMMY JEANS offline stores, department stores, and Palace.com provide products and services to consumers around the world.
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
Kering Group
PUMA® is a world-renowned sports brand that designs, develops, sells and promotes a variety of footwear, clothing and accessories products. After more than 70 years of brilliant footprints, PUMA adheres to the brand philosophy of "Forever.Faster." and is committed to using the value concept of courage, confidence, firmness and pleasure to influence the sports industry and street fashion culture. PUMA offers sports products including football, running, training, basketball, golf and racing, and a sports-inspired life series. PUMA works hand in hand with world-renowned designers and brands to inject its influence in the sports world into the fields of street culture and fashion. The brands under the PUMA Group include: PUMA, Cobra Golf and Stichd. PUMA is headquartered in Herzogen, Germany. It has about 13,000 employees worldwide and its products are exported to more than 120 countries and regions.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
Co., Ltd.
Under Armour, a sports equipment brand in the United States. Under Armour (NYSE code-named UA) is headquartered in Baltimore, Maryland, and the company mainly produces sports equipment. UA mainly produces tight underwear worn in sports team uniforms (such as under basketball uniforms and baseball uniforms) or shoulder pads (such as shoulder pads for American football or hockey), but in addition, UA also produces sweatshirts, ordinary Tee, long Sport pants and so on. Under Armour leads the trend of producing tight sports equipment that uses sweat-absorbing polyester yarn (moisture-wicking) as its material. Subsequently, Nike (dri-fit pro series) and Reebok (NFL equipment series) followed suit. In June 2006, Under Armour released a football brand with the slogan "Click-Clack".
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Ralph Lauren Trading (Shanghai) Co., Ltd.
Ralph Lauren is constantly expanding its reputation and building a unique brand image in the growing global products, brands and international markets. Its brands include Ralph Lauren Purple Label, Ralph Lauren Boutique Collection, Double RL, Polo Ralph Lauren, Polo Ralph Lauren Children's Clothing, Ralph Lauren Home, Lauren Ralph Lauren, RLX, Chaps and Club Monaco, which together create a globally renowned consumer brand family. . We firmly believe that a wide global presence, abundance of product categories and a variety of sales channels are the key to our victory in all luxury and apparel companies. As a lifestyle brand with lofty ambitions, it demonstrates a unique American style. Led by the internationally renowned designer Ralph Lauren, we have brought a profound impact on people's dressing and fashion promotion methods, and have won praise from the whole world. We integrate consumer needs into our design, sales and brand image, and work with our partner brands to improve our lifestyle product series.
Levi Strauss & Co. (Shanghai) Commercial Co., Ltd.
People often say that the most popular and often the easiest to date, but Lev's has created an immortal legend. Since the birth of the first pair of jeans in 1853 , the world has experienced 150 years of turmoil, and Leⅵs has interpreted the 150-year bull king myth. As jeans become a fashion logo around the world, with the evolution of denim culture, Levs maintains its original spirit and courage and is still recognized as a world-renowned denim brand. In 1853, LEVI STRAUSS founded LEVI STRAUSS&CO (LS&CO) in San Francisco, which was in the gold rush. In 1873, he and JACOB DAVIS in Reno City, Nevada successfully obtained the patent for the use of copper rivets on men's work pants. The first blue Colorful jeans were born. Since the double horse leather label in 1886 confirmed the durability of rivet clothing, LS&CO was founded in 1890. Among all the products, one of the button jeans called WAIS OVERALLS is divided into 501, which is the classic jeans Levs501 jeans. Over the past 150 years, Levs' continuous creativity has maintained the original traditional design of LEVI STRAUSS, and has created an international brand suitable for both young and old according to trends and people's needs. While providing customers with comprehensive service, they also bring their jeans to the world. Because of its strong tolerance, jeans play an elusive role in the fashion industry: on the one hand, they are always popular classics, and have never faded for 150 years, but on the other hand, they are praised by consumers of all countries and ages, becoming the essence of civilian fashion. , always appearing with an unruly expression, becoming a representative of anti-popularity. Different brands of jeans have their own expressions, and the classics in the lock are still the Leⅵs brand that just celebrated its 150th anniversary. I don’t know if LEV STRAUSS dreamed that such sturdy pants would walk into everyone’s wardrobe. Now, Levi’s has become synonymous with American jeans. Les has many jeans series, and 501 is the legend of the legend.
Levi Strauss & Co. (Shanghai) Commercial Co., Ltd.
People often say that the most popular and often the easiest to date, but Lev's has created an immortal legend. Since the birth of the first pair of jeans in 1853 , the world has experienced 150 years of turmoil, and Leⅵs has interpreted the 150-year bull king myth. As jeans become a fashion logo around the world, with the evolution of denim culture, Levs maintains its original spirit and courage and is still recognized as a world-renowned denim brand. In 1853, LEVI STRAUSS founded LEVI STRAUSS&CO (LS&CO) in San Francisco, which was in the gold rush. In 1873, he and JACOB DAVIS in Reno City, Nevada successfully obtained the patent for the use of copper rivets on men's work pants. The first blue Colorful jeans were born. Since the double horse leather label in 1886 confirmed the durability of rivet clothing, LS&CO was founded in 1890. Among all the products, one of the button jeans called WAIS OVERALLS is divided into 501, which is the classic jeans Levs501 jeans. Over the past 150 years, Levs' continuous creativity has maintained the original traditional design of LEVI STRAUSS, and has created an international brand suitable for both young and old according to trends and people's needs. While providing customers with comprehensive service, they also bring their jeans to the world. Because of its strong tolerance, jeans play an elusive role in the fashion industry: on the one hand, they are always popular classics, and have never faded for 150 years, but on the other hand, they are praised by consumers of all countries and ages, becoming the essence of civilian fashion. , always appearing with an unruly expression, becoming a representative of anti-popularity. Different brands of jeans have their own expressions, and the classics in the lock are still the Leⅵs brand that just celebrated its 150th anniversary. I don’t know if LEV STRAUSS dreamed that such sturdy pants would walk into everyone’s wardrobe. Now, Levi’s has become synonymous with American jeans. Les has many jeans series, and 501 is the legend of the legend.
Armani Exchange is a fashion brand offering stylish and affordable watches, including waterproof models that cater to a modern lifestyle.
Giorgio Armani S.p.A.
Armani Exchange is a fashion brand offering stylish and affordable watches, including waterproof models that cater to a modern lifestyle.
Lululemon Trading (Shanghai) Co., Ltd.
Since its establishment in Vancouver's picturesque Kislano in 1998, lululemon has adhered to the original intention of conveying the "Red Khan Lifestyle Philosophy". Through various hot sweat forms other than yoga and yoga , real conversations with community members, sharing the core brand values and brand culture, helping people achieve more meaningful life goals. After more than 20 years of growth, lululemon has not only become the source of inspiration to inspire and inspire people to achieve a better life, but also shares the brand's philosophy of reshen life with more community partners to jointly open up a positive and healthy sports lifestyle and welcome the Surprises and infinite possibilities in life .
Lululemon Trading (Shanghai) Co., Ltd.
Since its establishment in Vancouver's picturesque Kislano in 1998, lululemon has adhered to the original intention of conveying the "Red Khan Lifestyle Philosophy". Through various hot sweat forms other than yoga and yoga , real conversations with community members, sharing the core brand values and brand culture, helping people achieve more meaningful life goals. After more than 20 years of growth, lululemon has not only become the source of inspiration to inspire and inspire people to achieve a better life, but also shares the brand's philosophy of reshen life with more community partners to jointly open up a positive and healthy sports lifestyle and welcome the Surprises and infinite possibilities in life .
VF Apparel (China) Co., Ltd.
DICKIES was born in Texas, USA in 1922. In the spirit of tribute, we provide generations of creators with more tenacious and durable work clothes, and protect the creators and their creative spirit. As a member of VF Group, DICKIES has developed into a representative brand and spiritual leader for global creators. Continuously inspire creators to create their own unique style. Until today, DICKIES has been manufacturing tooling for a hundred years and is sold in more than 100 countries around the world. From a small tooling manufacturing plant, it has become a world-renowned brand. After a century of experience, DICKIES has not forgotten its original intention. Based on the spirit of classic workwear, it has continuously absorbed new cultural trends, created a new world of workwear, redefined classic workwear, and made it more modern, fashionable and trendy with a sense of design.
VF Apparel (China) Co., Ltd.
DICKIES was born in Texas, USA in 1922. In the spirit of tribute, we provide generations of creators with more tenacious and durable work clothes, and protect the creators and their creative spirit. As a member of VF Group, DICKIES has developed into a representative brand and spiritual leader for global creators. Continuously inspire creators to create their own unique style. Until today, DICKIES has been manufacturing tooling for a hundred years and is sold in more than 100 countries around the world. From a small tooling manufacturing plant, it has become a world-renowned brand. After a century of experience, DICKIES has not forgotten its original intention. Based on the spirit of classic workwear, it has continuously absorbed new cultural trends, created a new world of workwear, redefined classic workwear, and made it more modern, fashionable and trendy with a sense of design.
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
Nike Commercial (China) Co., Ltd.
NIKE is headquartered in Portland, Oregon, USA. The company produces sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-renowned sports brand. It originally means the Greek goddess of victory in English and translated as Nike in Chinese. Nike is a sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, people think of the speed and explosive power generated after using Nike sports goods. In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with trend experts from all walks of life to launch joint limited editions. In the United States, up to 70 % of teenagers dream of having a pair of Nike shoes . "Sports" is Nike's language Nike has always regarded inspiring every athlete in the world and offering good products to it as a glorious task. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and development of new products. Nike's first air cushion technology has brought a revolution to the sports world. Sports shoes made using this technology can protect athletes' bodies, especially their ankles and knees, prevent them from spraining during intense exercise, and reduce impact and wear on the knees. Sports shoes with air cushion technology became very popular once they were launched. In 2001, after developing the air cushion technology, Nike launched a new shock-proof technology called Shox. Sports shoes produced using this technology are also very popular, with sales rising steadily. In addition to sports shoes, Nike's clothing is also innovative. For example: High-performance textiles manufactured using FIT technology can effectively help athletes train and compete in any weather conditions. Other sports goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology. Just do it In 1988, Dan Wieden, founder of Wieden+Kennedy advertising company, created the loud slogan of " Just Do It " for Nike's new round of advertising. Sign Meaning The name NIKE is very auspicious in the eyes of Westerners, and is easy to read and remember, and can be very famous. The Nike trademark symbolizes the feathers of the Greek goddess of victory, representing speed, and also representing dynamic and gentleness. Nike's Nike trademark has a small hook with a simple and powerful shape, as fast as lightning. It reminds people of the speed and explosive power generated after using Nike sports goods. The sneakers named after "Nike" have square convex soles to enhance stability, and there are knife-shaped curved hooks on both sides of the shoe body, symbolizing the goddess' wings.
adidas Sports (China) Co., Ltd.
adidas is a sports goods manufacturer. Named after its founder Adolf Adi Dassler, Adidas began producing footwear products in 1920 in Herzogenaurach , near Nuremberg. Registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker design usually shows 3 parallel strips, which can also be seen on its logo. The 3 strips are the characteristics of Adidas. In the world of sports goods, adidas has always represented a special status symbol, which some people call "the three lines of victory." Since its establishment in 1948, adidas has helped countless athletes achieve great achievements and achieved many great achievements. Therefore, adidas can also be said to be a model that brings together trust and respect to everyone. Adidas is the initiator of many technological breakthroughs, and has obtained more than 700 patents in total. Adidas's screw-in studs in particular are a very revolutionary concept, and people even think that it made great contributions to the German football team's World Cup in 1954. In addition, since the 1970 World Cup, Adidas has become the official FIFA ball sponsor and provides game balls for each subsequent World Cup. Adidas also sponsors many sports teams, such as some football teams, rugby teams and the NBA league. The national football teams designed by Adidas include China , Hong Kong, Nigeria , Argentina, France, Spain, Japan, etc. Adidas sponsors football league teams include Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, AC Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai, etc. Today, adidas still adheres to the concept of Adi Dassler shoes, constantly exchanging experiences and needs with athletes and coaches. After a series of repeated tests and tests, it has developed various ergonomic products, which can not only help all kinds of athletes. Improve sports performance and better meet the needs of general market consumers for high-quality sports products. In recent years, adidas not only has new breakthroughs in design and function, but also the representative three-line design concept has set off another trend in the fashion trend, sweeping the young generation today to form a new fashion style, leading global sports products toward More diversified vision. Adidas sports goods have never lacked excellent high-tech products, because Adidas has always regarded "sports technology" as the original driving force and foundation of brand development, which is also an important reason why the Adidas brand resisted the war of war sports goods market. Just like the application of a3, T-MAC3, Y-3 and other technologies developed by the brand in recent years. At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities. For example: In 2004, Adidas launched the a3 shoe model based on the concept of shock absorption, guidance and transmission, using the concept of "three-in-one energy management" of shock absorption, guidance and transmission, and once again revolutionized the "a3 ULTRA with wear resistance, temperature resistance and shock absorption. RIDE running shoes.” In the same year, the Adidas "ClimaCool" series of 360-degree breathable sports shoes were launched. Adidas new and old logo In 1972, adidas adopted the trademark "Three Leaf Crocodile". "Three-leaf clover" represents the Olympic spirit and is also the goal that athletes have always pursued - higher, faster and stronger. Many people think that the design of "Three Leaf Crocodile" represents a blooming flower. In fact, it originally represented a world map, connecting three continental plates together, which also symbolizes Adidas founder Adidas, in sports shoes. Three straps sewn on it. In 1996, adidas chose to begin the 100th anniversary of the birth of the Modern Olympics to commemorate and celebrate the great achievements made in the past and look forward to the future. "Three-leaf clover" will only appear on the classic series of products, and all other products are replaced by the new "Three-leaf" trademark, representing the brand's high-quality connotation and future prospects.
adidas Sports (China) Co., Ltd.
adidas is a sports goods manufacturer. Named after its founder Adolf Adi Dassler, Adidas began producing footwear products in 1920 in Herzogenaurach , near Nuremberg. Registered on August 18, 1949 under the name adidas AG. Adidas' clothing and sneaker design usually shows 3 parallel strips, which can also be seen on its logo. The 3 strips are the characteristics of Adidas. In the world of sports goods, adidas has always represented a special status symbol, which some people call "the three lines of victory." Since its establishment in 1948, adidas has helped countless athletes achieve great achievements and achieved many great achievements. Therefore, adidas can also be said to be a model that brings together trust and respect to everyone. Adidas is the initiator of many technological breakthroughs, and has obtained more than 700 patents in total. Adidas's screw-in studs in particular are a very revolutionary concept, and people even think that it made great contributions to the German football team's World Cup in 1954. In addition, since the 1970 World Cup, Adidas has become the official FIFA ball sponsor and provides game balls for each subsequent World Cup. Adidas also sponsors many sports teams, such as some football teams, rugby teams and the NBA league. The national football teams designed by Adidas include China , Hong Kong, Nigeria , Argentina, France, Spain, Japan, etc. Adidas sponsors football league teams include Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, AC Milan, Liverpool, and our domestic Dalian Shide, Beijing Hyundai, etc. Today, adidas still adheres to the concept of Adi Dassler shoes, constantly exchanging experiences and needs with athletes and coaches. After a series of repeated tests and tests, it has developed various ergonomic products, which can not only help all kinds of athletes. Improve sports performance and better meet the needs of general market consumers for high-quality sports products. In recent years, adidas not only has new breakthroughs in design and function, but also the representative three-line design concept has set off another trend in the fashion trend, sweeping the young generation today to form a new fashion style, leading global sports products toward More diversified vision. Adidas sports goods have never lacked excellent high-tech products, because Adidas has always regarded "sports technology" as the original driving force and foundation of brand development, which is also an important reason why the Adidas brand resisted the war of war sports goods market. Just like the application of a3, T-MAC3, Y-3 and other technologies developed by the brand in recent years. At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities. For example: In 2004, Adidas launched the a3 shoe model based on the concept of shock absorption, guidance and transmission, using the concept of "three-in-one energy management" of shock absorption, guidance and transmission, and once again revolutionized the "a3 ULTRA with wear resistance, temperature resistance and shock absorption. RIDE running shoes.” In the same year, the Adidas "ClimaCool" series of 360-degree breathable sports shoes were launched. Adidas new and old logo In 1972, adidas adopted the trademark "Three Leaf Crocodile". "Three-leaf clover" represents the Olympic spirit and is also the goal that athletes have always pursued - higher, faster and stronger. Many people think that the design of "Three Leaf Crocodile" represents a blooming flower. In fact, it originally represented a world map, connecting three continental plates together, which also symbolizes Adidas founder Adidas, in sports shoes. Three straps sewn on it. In 1996, adidas chose to begin the 100th anniversary of the birth of the Modern Olympics to commemorate and celebrate the great achievements made in the past and look forward to the future. "Three-leaf clover" will only appear on the classic series of products, and all other products are replaced by the new "Three-leaf" trademark, representing the brand's high-quality connotation and future prospects.
ZARA Commercial (Shanghai) Co., Ltd.
In 1975, Amancio Ortega, an apprentice, opened a small clothing store called ZARA in a remote town in northwest Spain. Now, ZARA, which was once unknown, has grown into a global fashion clothing brand, covering 86 countries and regions around the world, with 1,808 stores. Group Profile Inditex's global sales in 2005 were 6.741 billion euros, with sales of 429 million units and a net profit of 803 million euros. As of June 2006, it has opened 2,899 stores in 64 countries and regions around the world, with a total of 8 clothing retail brands, including ZARA, Pull and Bear, Kiddy's Class, Massimo Dutti, Bershka, Stradivarius, Oysho, and ZARA Home. ZARA was founded in 1975 and currently has 1,757 specialty stores in 72 countries around the world (self-operated specialty stores account for 90%, and the rest are joint ventures and franchised specialty stores). As the world's largest fashion retail company, Inditex has more than 4,600 stores in 76 countries in Europe, America, Asia and Africa. In addition to the retail chain Zara, Inditex also owns seven other brands: Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. In addition, the group also has more than 100 companies engaged in textile and clothing design, production and sales related businesses.
ZARA Commercial (Shanghai) Co., Ltd.
In 1975, Amancio Ortega, an apprentice, opened a small clothing store called ZARA in a remote town in northwest Spain. Now, ZARA, which was once unknown, has grown into a global fashion clothing brand, covering 86 countries and regions around the world, with 1,808 stores. Group Profile Inditex's global sales in 2005 were 6.741 billion euros, with sales of 429 million units and a net profit of 803 million euros. As of June 2006, it has opened 2,899 stores in 64 countries and regions around the world, with a total of 8 clothing retail brands, including ZARA, Pull and Bear, Kiddy's Class, Massimo Dutti, Bershka, Stradivarius, Oysho, and ZARA Home. ZARA was founded in 1975 and currently has 1,757 specialty stores in 72 countries around the world (self-operated specialty stores account for 90%, and the rest are joint ventures and franchised specialty stores). As the world's largest fashion retail company, Inditex has more than 4,600 stores in 76 countries in Europe, America, Asia and Africa. In addition to the retail chain Zara, Inditex also owns seven other brands: Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. In addition, the group also has more than 100 companies engaged in textile and clothing design, production and sales related businesses.
Gap (Shanghai) Commercial Co., Ltd.
Founded in 1969, the American fashion brand Gap has always adhered to the reshaping of classics and interpreted the exquisite American style. After landing in China in 2010, Gap will continue to carry forward its original classic and creative fashion style, and convey the "bold, simple and real" fashion culture to more people! GAP once used the Chinese name: "Gap". The brand officially entered China in October 2010 and was renamed "Gapap". Gap was born in California, USA. Gap brand clothing brings people a casual temperament, allowing unrestrained American youth to enjoy a natural and comfortable life. In 1969, Don Fisher, the founder of Gap, was in a fashion store in California, USA, choosing jeans that suited her, but she couldn't find a suitable one after another. Driven by this motivation, Don Fisher created this historic American brand - Gap. Gap's first store was sold side by side with jeans and audio tapes, but the results were not ideal. Many people are interested in just audio tapes. As for jeans, due to their wear resistance and wearability, people will choose Levi's, a famous denim brand tycoon at that time. Therefore, nearly 4 tons of Gap jeans can only be sold at purchase prices. Until the second Gap store opened, when Don Fisher turned his focus to young people, emphasizing a younger shopping atmosphere, and the products sold only include casual clothing, such as round collars. T-shirts, short and lean pure cotton tops, jeans, etc. In the 1980s and 1990s, Gap developed rapidly. Gap's brands include: Gap, Old Navy, Banana Republic (acquired by GAP in 1983), Piperlime and Athleta, and the product series ranges from The initial denim expanded to women's clothing (GAP Men), various accessories, children's clothing (Gap Kids), maternity clothing (GapMaternity), baby clothing (babyGap), and occupied the American casual brand in the shortest time. The market has been recognized by the United States and overseas. Gap has more than 3,100 direct-operated stores in the United States, the United Kingdom, Japan and other countries.
Gap (Shanghai) Commercial Co., Ltd.
Founded in 1969, the American fashion brand Gap has always adhered to the reshaping of classics and interpreted the exquisite American style. After landing in China in 2010, Gap will continue to carry forward its original classic and creative fashion style, and convey the "bold, simple and real" fashion culture to more people! GAP once used the Chinese name: "Gap". The brand officially entered China in October 2010 and was renamed "Gapap". Gap was born in California, USA. Gap brand clothing brings people a casual temperament, allowing unrestrained American youth to enjoy a natural and comfortable life. In 1969, Don Fisher, the founder of Gap, was in a fashion store in California, USA, choosing jeans that suited her, but she couldn't find a suitable one after another. Driven by this motivation, Don Fisher created this historic American brand - Gap. Gap's first store was sold side by side with jeans and audio tapes, but the results were not ideal. Many people are interested in just audio tapes. As for jeans, due to their wear resistance and wearability, people will choose Levi's, a famous denim brand tycoon at that time. Therefore, nearly 4 tons of Gap jeans can only be sold at purchase prices. Until the second Gap store opened, when Don Fisher turned his focus to young people, emphasizing a younger shopping atmosphere, and the products sold only include casual clothing, such as round collars. T-shirts, short and lean pure cotton tops, jeans, etc. In the 1980s and 1990s, Gap developed rapidly. Gap's brands include: Gap, Old Navy, Banana Republic (acquired by GAP in 1983), Piperlime and Athleta, and the product series ranges from The initial denim expanded to women's clothing (GAP Men), various accessories, children's clothing (Gap Kids), maternity clothing (GapMaternity), baby clothing (babyGap), and occupied the American casual brand in the shortest time. The market has been recognized by the United States and overseas. Gap has more than 3,100 direct-operated stores in the United States, the United Kingdom, Japan and other countries.
Fast Retailing (China) Trading Co., Ltd.
UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.
Fast Retailing (China) Trading Co., Ltd.
UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.
