In 1997, Ailei launched a wave of down fashion in China with its eclectic down lifestyle, and Ailei's brand entered a period of rapid development. Fashion products that keep pace with the times are deeply loved by consumers, and their innovative business thinking that breaks through themselves has won the respect of the industry. At present, Ailei is a benchmark brand in the domestic fashion down jacket field. In 2004, Ailei launched the four-season brand strategy. Ailei's women's clothing became more and more prosperous. Ailei was sprinting on the track to become a "top domestic and internationally renowned" fashion brand. Ailey provides consumers with a brand value proposition that "starting from the aesthetics of life of Asian women, outlines the flexibility of women from the inside out, allowing them to maintain tension in different scenarios and switch freely in different roles", providing consumers with more comfortable and more comfortable Products with personalized expression.

Ailei Fashion Co., Ltd. was founded in 1997 and is a joint-stock company with the fashion industry as the main body. The business covers the entire textile and clothing industry chain, mainly including three major sectors: clothing, home textiles and manufacturing. Ailei has always regarded scientific and technological innovation as the driving force for corporate development, and has established digital factories, scientific research laboratories and international design teams in Zhejiang, Shanghai, Anhui and other places to form a national linkage innovation system.

Ailei adheres to his mission, firmly adheres to his innovative concept, constantly makes breakthroughs, is willing to feel life and understand life, creates new life experiences for users, and thus brings value to the whole society. Ailei believes that all the technology, experience, beauty and imagination that the times have given people will eventually be given back to life.