Hollister
Hollister
A&F, a high-end casual clothing brand for young men and women, focuses on the surfing style of lazy beaches in Southern California, and is a cost-effective fast fashion brand that young people love.
The Hollister Co. brand, generally called "Hollister", or HCO, abbreviated as Seagull. It is a sub-line brand under the American casual clothing brand A&F (Abercrombie Fitch). Hollister is aimed at young men and women, striving to reflect the surfing style of Southern California beaches. It uses a more affordable material than A&F. The corresponding Hollister's price is also lower than A&F. .
In July 2000, the concept of Laid-back California Surf Lifestyle was created and a brand story that fascinated shoppers more - Hollister Co. by JM Hollister Mr. JM Hollister was founded in 1922 in a place like SoCal.
Hollister Co. began to internationalize in January 2006 and expanded to Canada and the United Kingdom. Today, Hollister Co. has more than 500 stores around the world. The Hollister store is decorated in a typical California beach house. The clerks are all young handsome men and beautiful women, all wearing foot-clip slippers and Hollister casual clothes.
Although Hollister clothing is not very different from main brand A&F, it has successfully created market separation with different brand positioning and market communication, and has won the love of many 10 generations of young people. It is prepared in Hong Kong, Taiwan and other places in China Favorite among young people.
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