Hodo Home
Hodo Home
Hongdou Home, a standard setter for comfort lingerie industry. Since adhering to user thinking and launching the "Red Bean Fleece Soft Underwear", Hongdou Home has upgraded technology to various categories such as underwear, bras, pajamas, underwear, socks, etc. around soft and comfortable characteristics.
Hongdou Home cooperates with excellent international raw material units, and takes advantage of its own advantages in the weaving, printing and dyeing garment industry chain, independently researched and developed, and has 242 comfort patents. Through continuous research on underwear science, "Red Bean Fleece Soft Underwear" sold more than 150 million pieces nationwide, "Baby Sweet Soft Bra" has become a comfortable choice for tens of millions of women, and "Red Bean Red Underwear Series" has also become a must-buy product for consumers during festivals.
As of June 30, 2023, Hongdou Home has more than 1,500 offline stores, covering 155 large and medium-sized cities and cities and counties at all levels in 19 provinces, municipalities and autonomous regions across the country; all major online platforms are at the top of the TOP list of underwear brands. . In recent years, Hongdou Home has become a brand that attempts smart retail, opening up online and offline marketing scenarios, empowering brands with digital intelligence, deepening channels, and refined operations, and gaining over 55 million users across the entire channel.
Backed by Hongdou Group, Hongdou Home is a domestic underwear brand developed. Nowadays, the positioning of soft and comfortable underwear and the upgrade of brand strategy have allowed the 66-year-old brand to re-show the "national trend" and move towards a well-known brand in the Chinese underwear industry.
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