
MiiOW

MiiOW
Founded in 1998, Cat Ren specializes in tech underwear for 25 years, and is committed to creating skin-friendly, fashionable and comfortable underwear products, becoming a world-renowned technology underwear brand. As of now, Maoren Technology Underwear has sold more than 1 billion pieces worldwide, leading the country in sales, becoming a 10 billion technology underwear brand in China. Catman has multiple categories such as thermal underwear, bras, home clothing, underwear, socks, etc. Independently developed technology underwear products such as cat man hot velvet, light-burning clothes, hot octaves, and honeycomb cups. Maintain strategic partnerships with fabric suppliers and R&D manufacturers such as Lycra, Lanjing, and Virginia.
In 1998, Mr. You Lin registered and established Maoren (International) Hong Kong Co., Ltd. in Hong Kong. In 2001, Catman joined forces with DuPont, the United States and Lanjing, Austria, to make arrangements in the field of underwear technology fabrics, interpreting the "fashionable and sexy" brand personality. In 2002, Cat Ren spent a huge amount of money to develop the "four-dimensional one" full-diamond cashmere underwear that amazed the industry. In 2006, the sexy and fashionable "cat" culture was created, with the group's brand value exceeding 1 billion.
In 2008, we spent 100 million yuan to create the brand culture of "Cat Man, let you be sexy and reborn". In 2010, Maoren launched a multi-brand and multi-category strategy, and officially entered the e-commerce industry, opening up a diversified sales channel model. In 2011, it was reshaped after ten years of zero and brand upgrade, and sub-brands such as MIIOW CLASSIC, MIIOW SECRET, and MIIOW SPARKPIE were established. In 2012, the underwear industry created a one-stop shopping mall in multiple categories to further determine the Catman’s multi-category strategy. In 2014, the Maoren Fashion Industrial Park was officially completed in Wuhan; the French, Hong Kong and Shanghai design teams jointly developed new categories and new products to further determine the fashion and sexy position of the Maoren brand.
In 2016, we will build the Maoren brand ecosystem and open up all-brand authorization cooperation; we will enter the micro-business industry with strong strength and achieve omni-channel layout. In 2017, the Maoren hot product model was launched, creating a "Masterman" circle of manufacturers, retailers + Internet + brands. In 2018, the "Mr. Catman" brand was born, and the Catman brand added a new member MIIOW MEN to meet the consumption needs of urban elite men's underwear and strive to create a charming and fashionable trendy and quality life.
In 2020, the Catman Light Sports Fashion Underwear Store was born, and the Catman Life Museum was one-stop shopping experience for all categories of healthy underwear for fashionable and beautiful urban women. In 2021, brand power will be upgraded and strategic upgrades such as products, terminals, channels, etc. In 2022, the strategic positioning of technology and visual image will be upgraded, and the brand will transform to a younger age. Catman has obtained the certification of international consulting agency Frost Sullivan's position in the technology underwear market. Catman has carried out strategic cooperation with global fabric suppliers and R&D manufacturers such as Virginia, Lanjing, Leica, and Huafu Fashion. The large-scale technology underwear flagship store in Maoren has been launched, opening up the core business district layout.
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