FENTENG
FENTENG
The abbreviation of Fenten is based on the letters of "FT". It uses smooth lines to combine letters in a fashionable visual sense, making the brand logo clearer and clearer, and it is easy to remember the Chinese and English logo of "Fenten" with soft curves. It is decorated with a simple and modern atmosphere, and it appeals to a yearning for fashionable life. The combination of pink and purple and logos reflect the unique charm of the brand and is more in line with Fenten's product positioning.
FENTENG was founded in 1997 and is a listed brand of Chinese residential service. Fenten inherits the oriental home life concept, integrates diversified design concepts, advocates the home culture of "Let Aifenten", aiming to create a "free and free" dressing experience and a "romantic and beautiful" home life. As the inventor of "High-quality Five Good Home Wears", Fenten participated in the formulation of national standards for home wear, and specialized in providing skin-friendly, comfortable, breathable, durable and environmentally friendly home wear and underwear products, and continued to gain insight into market trends. "Professional design, IP joint branding, and technological research and development" empowers product innovation, develop diversified new products in line with the times, and promote the new fashion trend of Chinese household clothing and underwear.
In 2022, Fenten officially launched the brand upgrade strategy, launched a new brand slogan "Wear Fenten if you don't go to work", and opened the "all-category era", conveying the relationship between "Fenten" and "comfortable life" to consumers. Meet consumers' needs for comfort and health.
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