Long Johns Brand Ranking

Huaou Yutai (Beijing) Trading Co., Ltd.

A brand is a commitment, it is aimed at customers and towards the future. Since its inception, SCHIESSER has been given four brand values: quality, natural, beautiful and fashionable. As underwear, you should be considerate and comfortable like the second skin. This is Mr. Jaques Schiesser's creed and the concept that the SCHIESSER brand has not changed so far. Wisdom means being calm in the face of wind and rain; taste will not change due to the world. Everything is changing, what remains unchanged is the beautiful feeling of the skin.

Dingguagua Color Cotton Apparel Co., Ltd.

Dingguagua is a national clothing brand that integrates appearance and practicality, and is in a leading position in the home underwear industry. At the beginning of its establishment in 2002, Dingguagua advocated the brand spirit of "comfortable and healthy" and is a domestic technology-based brand specializing in the research, development and large-scale production of colored cotton. We have been deeply engaged in the field of personal clothing for 20 years, created a super supply chain system, possessing many patented fabric technologies, and comprehensively developing categories such as home clothing, thermal underwear, bras and underwear. Faced with the new lifestyle changes, Dingguagua put forward a new concept - a new home and a new comfort, creating new experiences, new designs, and new products for consumers.

Hodo Group Co., Ltd.

Hongdou Home, a standard setter for comfort lingerie industry. Since adhering to user thinking and launching the "Red Bean Fleece Soft Underwear", Hongdou Home has upgraded technology to various categories such as underwear, bras, pajamas, underwear, socks, etc. around soft and comfortable characteristics. Hongdou Home cooperates with excellent international raw material units, and takes advantage of its own advantages in the weaving, printing and dyeing garment industry chain, independently researched and developed, and has 242 comfort patents. Through continuous research on underwear science, "Red Bean Fleece Soft Underwear" sold more than 150 million pieces nationwide, "Baby Sweet Soft Bra" has become a comfortable choice for tens of millions of women, and "Red Bean Red Underwear Series" has also become a must-buy product for consumers during festivals. As of June 30, 2023, Hongdou Home has more than 1,500 offline stores, covering 155 large and medium-sized cities and cities and counties at all levels in 19 provinces, municipalities and autonomous regions across the country; all major online platforms are at the top of the TOP list of underwear brands. . In recent years, Hongdou Home has become a brand that attempts smart retail, opening up online and offline marketing scenarios, empowering brands with digital intelligence, deepening channels, and refined operations, and gaining over 55 million users across the entire channel. Backed by Hongdou Group, Hongdou Home is a domestic underwear brand developed. Nowadays, the positioning of soft and comfortable underwear and the upgrade of brand strategy have allowed the 66-year-old brand to re-show the "national trend" and move towards a well-known brand in the Chinese underwear industry.

Shanghai Three Guns (Group) Co., Ltd.

Shanghai Sangu (Group) Co., Ltd. is a brand group formed by Shanghai Knitting Factory No. 9, which is famous for the production of Sangu underwear. Founded in November 1994. In 1998, it entered Shanghai Leading Co., Ltd. as a whole with high-quality assets. Its brands include Sanguqi, Goose, chrysanthemum, and Jinbei (socks). Adhering to the corporate culture of "raising the soul of the nation and climbing to the top of famous products" and the brand development concept of "leading the development trend of underwear and advocating a warm life of unity of body and mind". The three-gun category is mainly underwear, with casual and comfortable Product features incorporate fashion elements into traditional style. Sangu Group has passed the three certifications of ISO9001 quality management system, ISO14001 environmental management system and OHSASI8001 occupational health and safety management system. The perfect quality assurance system and strict quality management have effectively guaranteed Sangu’s brand advantages and product quality. Strong R&D and production capabilities, technological innovation that keeps pace with fashion trends, and strategic cooperation with many world companies. In recent years, the baby and children's clothing and teenagers' underwear series developed and produced in cooperation with Walt Disney Company has also won wide attention in the market for its high-quality fabrics, excellent production and fashionable styles. The company currently has 29 sales branches, more than 400 specialty stores and more than 3,000 sales outlets, and its marketing network is spread across major provinces and cities in China.

Langsha Holding Group Co., Ltd.

Langsha Group was established in 1995. After 20 years of continuous innovation and hard work by Langsha people, it now has many branches such as Hongguang Knitting, Lifu Textile, Langsha Real Estate, and two subsidiaries, Sichuan Langsha and Anhui Langsha, becoming an industry a big brand manufacturer. Langsha has nearly 8,000 sets of advanced digital equipment in the world, including cotton sock machines, stockings medical sock machines, seamless machines, etc. It is one of the world's super-large-scale manufacturers, with an average daily production capacity of more than 4 million pairs. Langsha It has an industrial park covering an area of ​​500 acres, integrating design, development and production. It is currently the largest needle cotton textile and clothing manufacturer in the world. With its advanced and scientific management advantages, Langsha has achieved a reduction in production costs, created a situation where the textile industry has relatively ideal benefits, and its performance ranks among the top. Langsha has everything from products, including more than 100 categories, spring, summer, autumn and winter, more than thousands of varieties. It is a company with a wide variety and complete specifications in the industry. Langsha has strong development strength and can launch dozens of new varieties every day to timely supplement new market demands and meet the different needs of consumers around the world.

Shanghai Paldoo Textile Technology Development Co., Ltd.

Shanghai Palando Textile Technology Co., Ltd. was established in 2001 (formerly known as Shanghai Palando High-end Clothing Co., Ltd.). Over the past 20 years, the company has developed from an unknown enterprise to a very technological strength and a market reputation. and technology-based textile enterprises with development prospects. At present, Palando has more than 5,000 marketing terminals, spread across the country, and its brand influence is almost well-known. It has profound brand culture connotation, unique innovative concepts, a unique scientific and technological research and development team, and a broad product and market resources. Faced with yesterday's achievements, the company did not stop moving forward, but further extended the tentacles of success. Combined with its brands such as "Paranto", "Lando", "Magic Card", and "Milange" to develop into a brand product matrix covering underwear, men's clothing, women's clothing, home textiles, mother and baby, etc., and enter multiple brands and multiple brands. The development path of composite brand with multiple product lines. In the future, Palanto will further transform to a composite brand management development strategy including "brand authorization services", "e-commerce operation comprehensive services", "flexible supply chain development and support", and "online and offline simultaneous development".

ZTE Investment (China) Co., Ltd.

Yiersun started in 1973 and has been committed to providing comfortable, healthy and beautiful underwear to the whole family for 50 years. Inheriting the master-level craftsmanship, through the pursuit of quality and craftsmanship and strict selection of raw materials, we create a high-quality and durable "fitting companion" to meet the public's continuous pursuit of underwear comfort, fashion trends and personalized needs. ZTE Investment (China) Co., Ltd. was registered and established in Shanghai on December 10, 1993. It is an investment business developed by Taiwan ZTE Enterprise Group in mainland China. After more than ten years of development, it has invested in textiles, leisure and entertainment, and real estate in China. and other fields. The company's total investment amount has reached US$180 million, the number of employees of the company has reached more than 4,000, and its related enterprises and branches are spread across 30 provinces (cities) across the country. In the highly competitive underwear industry, the well-known brand of the nation has been successfully marketed. Through the sales network of marketing branches and agents, the products have been sold all over the country, which is highly favored by consumers. On the basis of developing environmentally friendly and functional underwear, with strong design power, a single underwear series has been extended to major series such as outerwear underwear, casual clothing, home clothing, socks, etc., to meet consumers' improvement of their life taste. In January 2008, it officially obtained the authorization of the United States [Jeep®] and [JEEP® SPIRIT] brand to carry out its agency business for men and women's home clothing, pajamas, socks and underwear. While strengthening the development of new products and expanding the domestic sales market, we pay great attention to operating exported products, opening up markets in countries and regions such as the United States, Germany, Japan, and Asia, and establishing trade relations with our customers. The company will make unremitting efforts to realize the purpose of "sustainable business and benefit people", and continuously develop new element materials and R&D and design agent international brands, so as to give consumers more comfortable, healthy and fashionable taste under the environmental protection concept. .

Arctic Velvet (Shanghai) Textile Technology Development Co., Ltd.

Arctic Winter has been founded in 1997 and has been polished and baptized by the Chinese consumer market for more than 20 years. It has in-depth cooperation covering more than 300 platforms and channels including Pinduoduo, Douyin, Taobao, Tmall, JD.com, etc., and has widely deployed online and offline businesses. More than 6,000 terminal stores including super, monopoly, mixed and matched, have tens of thousands of SKUs, and their products span men's clothing, women's clothing, underwear, mother and baby, accessories, outdoor, home textile, home decoration, department stores, washing and care, shoes, luggage, fabric, curtains , household appliances, etc. are constantly expanding, bringing users a full category and multi-dimensional consumption experience.

Bestseller Fashion (Tianjin) Co., Ltd.

JACK&JONES is designed for men aged 18 to 30 who like to wear casual, fashionable and stylish. JACK&JONES' design caters to the taste of life of men in the international metropolitan areas, who prefer a unique, distinctive and plain style while garments made of high-quality, fashionable and novel fabrics. Jack Jones has become one of the best denim ready-to-wear brands in Europe, committed to providing the best quality denim fashion to the widest customer base. We have done this successfully. Today, you can find traces of Jack Jones cowboys in any European city’s street. Jack Jones represents the most popular styles and the most competitive price. BESTSELLER launched the JACK&JONES brand in 1990, and its first JACK&JONES store opened in Trondheim, Norway in 1991. Since then, JACK&JONES has opened 341 direct stores and 1,720 agent stores in Europe and the Middle East. You can meet JACK&JONES stores in Australia, Denmark, Finland, Belgium, Germany, the United Kingdom, Ireland, Ireland, Kuwait, Latvia, Lebanon, the Netherlands, Norway, Spain, Sweden, Switzerland, the United Arab Emirates, Northern Ireland and China. Ayama Fashion introduced the JACK&JONES brand to China in 1999, and has opened nearly 200 specialty stores in large and medium-sized cities such as Beijing and Shanghai in China.

PVH Corp

CalvinKlein is a global lifestyle brand that embodies bold and enterprising ideas, embodying modern fashion styles while maintaining authentic purity, naturalness and the most minimalist aesthetic. As a global fashion lifestyle brand, Calvin Klein has four major brands: CK Calvin Klein (high-end garments), Calvin Klein Jeans (jeans), Calvin Klein Underwear (underwear), Calvin Klein Performance (fashion and sports), and also operates perfumes. , watches, jewelry, glasses, pajamas, swimsuits, socks, shoes, home accessories and other third-party products. Calvin Klein is the largest designer brand in the United States. It has won four consecutive well-known clothing awards; its related products are emerging one after another, with an amazing momentum. Calvin Klein has always adhered to perfectionism, and every Calvin Klein fashion looks perfect. Because it embodies a full New York lifestyle, Calvin Klein's clothing has become a favorite among the brand choices of a new generation of professional women. Calvin Klein is known for its urban simplicity. Since its rise in the 1970s, its usual modern urban style has been loved by the taste community. The clean and perfect image is made of natural materials and neatly tailored to present a noble style, and it has not changed until today. Calvin Klein has three major brands: "Calvin Klein Collection", "CK Calvin Klein" (high-end clothing), and "CKJ" (denim), and also operates casual wear, socks, underwear, pajamas, swimsuits, perfumes, and glasses. , watches/home decorations, etc. Calvin Klein, founder of Calvin Klein, was born in New York, USA in 1942 and studied at the famous New York Fashion Institute (FIT). In 1968, Calvin Klein "Caven Klein" company. Calvin Klein is well deserved to be the most well-known fashion designer in the United States. In addition to high-end and high-quality classics, Klein is also an advocate for fashionable genderless perfumes and denim clothing that targets young people. Calvin Klein has three major brands: Calvin Klein (High Fashion), CK Calvin Klein (High Clothing), and Calvin Klein Jeans (Denim), and also operates casual wear, socks, underwear, pajamas, swimsuits and perfumes. , glasses, home decoration products, etc. In 2010, Calvin Klein launched the ck one brand again. Make it a comprehensive lifestyle brand. Calvin Klein, a global franchise company that operates Calvin Klein underwear and Calvin Klein jeans and swimwear, will cooperate with Warnaco, a brand new lifestyle brand, including men's and women's denim clothing, underwear and The brand name of the swimsuit series continues to be based on the brand name of the original perfume brand ck one. Since establishing its own company in 1968, Calvin Klein has been in the fashion industry for forty years, enjoying a reputation and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual and elegant, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style is also international. Just like New York, it is not a typical American city, but a typical international city. The same is true for London, Tokyo or Seoul. Living in People in these cities will respond to my designs because their lives and needs are very similar. Modern people have their commonalities no matter where they live. "In 1968, Calvin Klein first launched women's coats, and immediately Favored by New York department stores and placed a large number of orders, Calvin Klein became famous; afterwards, Calvin Klein's clean lines and restrained design not only won the recognition of buyers and fashion media, but also a comfortable and pleasant dressing. Attitude lays the foundation for the huge fashion industry in the future. Calvin Klein likes a clean and perfect image, so it is also reflected in clothing. It uses natural materials such as silk, satin, linen, cotton and wool, and is neatly tailored to present a noble style, which has never changed to this day. Calvin Klein is quite keen on fashion. In the late 1970s, Calvin Klein launched an original denim suit series, with Brooke Silk as the spokesperson. She said in a TV commercial: "There is nothing between me and my Calvin!" Provocative words immediately stimulate sales. Similarly, the Underwear underwear series published in 1982, paired with highly provocative advertisements (such as Mark Waberg), changed the global view of underwear and became a fashion that everyone pursued. Perfume is undoubtedly also a representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s added many topics to Calvin Klein. The cK One neutral perfume, first launched in 1994 and the cK be later, broke the concept of gender barriers. Let the brand career reach its peak again. Minimalist style is a registered trademark of Calvin Klein in design and is also a popular trend today. But when minimalist style is no longer a trend, will it change? Regarding this question, the confident Calvin Klein once said that I feel that my design philosophy is more modernist, and I will continue to focus on aesthetics, one by one, tend to emphasize a pure, simple, relaxed and elegant spirit. I always try to be pure, sexy, elegant, and I also try to be consistent in style and be true to my dreams. I think people will understand more about what I want to present because of this, and they will appreciate and respond positively. Advertising is the best focus of Calvin Klein's creativity. Since its launch, the "sexy" presented by a strong visual impression has always been synonymous with Calvin Klein's advertising. Calvin Klein is also very good at shaping characters, and he has made it famous by himself. Models such as Christy Turlington and Kate Moss are both popular. Calvin Klein prefers nude images. Whether in underwear, fashion or perfume advertisements, models can often be seen as having a naked or semi-nude posture. The visual impression of being provocative is very sexy and not vulgar, so Calvin Klein remains the first place in the fashion industry at any time. Wire. One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertising: his advertising often uses nude portraits, aiming to create perfect, artistic images; but sometimes Klein can Playing some edge balls, such as using a female model who looks like a minor in her underwear advertisement to pose with a erotic underwear, has caused a lot of controversy and has been interfered by the British Advertising Standards Agency. In Calvin Klein's concept, sexy is diverse, so recently his advertisements have disappeared from the skin and decadence of the past, replaced by a group of energetic, youthful and healthy young people with bright smiles. The enthusiasm of enthusiasm easily captured the hearts of consumers. Calvin Klein said he wants to design clothing for modern women who are active in social and family life and seek balance in it. They are a group of women who value their souls and look kind and don’t spend much time in front of the dressing mirror. They want a relaxing, casual and elegant outfit, which I believe is what fashion trends in the future. In terms of appearance, Calvin Klein women are fresh, natural and beautiful, not an unreal charm.

Patagonia, Inc.

The world-famous fleece, rib down jacket and C-series functional underwear are from the American outdoor sports brand - PATAGONIA . Founder Yvon Chouinard began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He learned from French climbing technology and improved the icebreaker, which became the basis for the design of modern icebreaker. In 1973, he founded PATAGONIA Clothing Company, which has now developed into a comprehensive high-end brand including clothing, backpacks, and shoes. Patagonia is a brand with a high sense of social responsibility. During the production process, its products pay great attention to the use of various environmentally friendly materials including recyclable and recyclable fabrics. PATAGONIA insists on its original intention: "Use low damage to produce good products." No matter from any perspective, PATAGONIA is like a willful child in the business world.

Hezeng (Shanghai) Fashion Trading Co., Ltd.

Founded in the United States in 1876, it is a best-selling underwear brand in the United States and a world-renowned high-end underwear brand. It entered the Chinese market in 2001, and Hezeng Company represented its domestic market. For 130 years, JOCKEY, as a world-renowned underwear brand, has always implemented quality, innovation and fashion. Back in the 1870s, retired priest Samuel T. Cooper discovered that the wool socks worn by Minnesota lumberjacks had a poor texture, which inspired him to open his own socks in 1876. company. After a while, the company invented a men's underwear called The Brief, called JOCKEY. From then on, this world-renowned brand officially appeared on the stage of history. Year after year, this company has successively launched men's underwear in different styles and colors, becoming the darling of fashionable men. After successfully occupying the men's underwear market, the company launched the JOCKEY women's underwear series in 1982. The sales volume exceeds expectations, JOCKEY's cotton pants have become a symbol of quality, fit and elegance in the hearts of female consumers. JOCKEY follows the consistent high standards and then launches a full range of products including women's knitted supplies, pajamas and home clothes. Today, JOCKEY is a best-selling underwear brand in the United States, with more than 14,000 distribution points in the United States and its footprints are spread across more than 120 countries. In recent years, JOCKEY has successfully launched the women's shadow-shaped panties and memory bra series, as well as the men's series of classic Y-Front and Next to Nothing. Over the years, UCCAL has expanded a huge retail network in the Chinese clothing market by introducing multiple international fashion brands from all over the world. So far, UCCAL has successfully retail agents and implemented the ST.JOHN, M MISSONI, NIKE GOLF, NIKE 360, KUHLE, FOX, and JOCKEY brands, and will continue to seek more international brands to meet the ever-changing Chinese market. Since 2005, JOCKEY United States Corporation has authorized and promoted UCCAL to represent its sales in China; and has signed a 20-year long-term agreement with UCCAL to authorize and promoted UCCAL to become an agent of the JOCKEY brand in the entire Chinese market. JOCKEY United States The head office allows and increase UCCAL while maintaining J's overall image and product positioning, while developing some products unique to China to diversify their products in order to better adapt to the consumption needs of the Chinese market and accelerate the expansion of the Chinese market.

Jack Wolfskin Trading (Shanghai) Co., Ltd.

Jack Wolfskin's head office is located in Idstein, Taunus, Germany. As a major brand in the European outdoor products market and a large distributor in the German sports products retail industry, Jack Wolfskin's success relies on not only excellent innovation capabilities, product concepts based on quality and customer needs, but also advanced products in the market Online and distribution strategies and include continuous investment in brand image. After building a high brand awareness among outdoor enthusiasts, Jack Wolfskin has begun to discover new potential customers in recent years: for example, those who like the outdoor feeling, like going out in any weather, but have not been used frequently so far Outdoor products for people. The basic principle of every product at Jack Wolfskin is to perfectly combine functionality and comfort. Jack Wolfskin firmly believes that outdoor sports should be fun and that products should help users get a comfortable outdoor experience. The entire product line includes functional clothing, utensils and shoes specially designed for outdoor sports, tourism and leisure, which are divided into series such as "outdoor mountaineering", "tour and hiking", "urban outdoor", and "recreational wild fun".

L.L. Bean, Inc.

L.L. Bean is an American company specializing in outdoor gear and apparel. Their wool pants are known for their quality and durability, designed for outdoor activities and rugged environments.

Columbia Sportswear Trading (Shanghai) Co., Ltd.

Founded in 1938, Columbia Sportswear originated from Portland, Oregon, USA. As a pioneer in outdoor clothing brand technology, the company's philosophy is Connect active people with their passwords. We are committed to conveying the essence of its brand through its products and through various original technologies, allowing consumers to enjoy the outdoor fun for a longer time. In the autumn and winter of 2015, Columbia promoted its brand to consumers worldwide under the new slogan "Tested Tough". It is not just an advertising slogan, it is the brand commitment of Columbia to every customer in the past 80 years since its establishment. After in-depth research on the main audience groups in the Chinese market, in the spring and summer of 2017, the new Chinese brand slogan "Tested Tough If You Want to Play" officially met with consumers. Columbia's consistent field testing culture ensures that the product is in a real outdoor environment. Countless tests have been conducted to ensure high quality of the product and the functions of keeping warm and waterproofing, allowing consumers to enjoy the outdoor fun for a longer time.

VF Apparel (China) Co., Ltd.

Timberland's origins are inseparable from the harsh climate in New England, the United States. Since its birth, the brand has been designed to help outdoor workers withstand the arduous natural environment. Timberland was founded by the Swartz family. Senior shoemaker Nathan Swartz and his son Sidney have created the first pair of waterproof work boots, and Sidney has established the brand. Since then, Sidney's son Jeff took over the company and created the brand value today. In 1955, Nathan acquired all shares in Boston-based Abington Shoes Company and moved the company to a humid and airy riverside factory in a quiet town in New England, USA. Big yellow boots are the beginning of all the stories. In 1973, Abington Shoes Company launched the original Timberland® 8-inch boot for the first time, and a classic was born. Three years later, the 6-inch boot version was released and became the classic yellow boot we are familiar with today.

Levi Strauss & Co. (Shanghai) Commercial Co., Ltd.

People often say that the most popular and often the easiest to date, but Lev's has created an immortal legend. Since the birth of the first pair of jeans in 1853 , the world has experienced 150 years of turmoil, and Leⅵs has interpreted the 150-year bull king myth. As jeans become a fashion logo around the world, with the evolution of denim culture, Levs maintains its original spirit and courage and is still recognized as a world-renowned denim brand. In 1853, LEVI STRAUSS founded LEVI STRAUSS&CO (LS&CO) in San Francisco, which was in the gold rush. In 1873, he and JACOB DAVIS in Reno City, Nevada successfully obtained the patent for the use of copper rivets on men's work pants. The first blue Colorful jeans were born. Since the double horse leather label in 1886 confirmed the durability of rivet clothing, LS&CO was founded in 1890. Among all the products, one of the button jeans called WAIS OVERALLS is divided into 501, which is the classic jeans Levs501 jeans. Over the past 150 years, Levs' continuous creativity has maintained the original traditional design of LEVI STRAUSS, and has created an international brand suitable for both young and old according to trends and people's needs. While providing customers with comprehensive service, they also bring their jeans to the world. Because of its strong tolerance, jeans play an elusive role in the fashion industry: on the one hand, they are always popular classics, and have never faded for 150 years, but on the other hand, they are praised by consumers of all countries and ages, becoming the essence of civilian fashion. , always appearing with an unruly expression, becoming a representative of anti-popularity. Different brands of jeans have their own expressions, and the classics in the lock are still the Leⅵs brand that just celebrated its 150th anniversary. I don’t know if LEV STRAUSS dreamed that such sturdy pants would walk into everyone’s wardrobe. Now, Levi’s has become synonymous with American jeans. Les has many jeans series, and 501 is the legend of the legend.

VF Apparel (China) Co., Ltd.

DICKIES was born in Texas, USA in 1922. In the spirit of tribute, we provide generations of creators with more tenacious and durable work clothes, and protect the creators and their creative spirit. As a member of VF Group, DICKIES has developed into a representative brand and spiritual leader for global creators. Continuously inspire creators to create their own unique style. Until today, DICKIES has been manufacturing tooling for a hundred years and is sold in more than 100 countries around the world. From a small tooling manufacturing plant, it has become a world-renowned brand. After a century of experience, DICKIES has not forgotten its original intention. Based on the spirit of classic workwear, it has continuously absorbed new cultural trends, created a new world of workwear, redefined classic workwear, and made it more modern, fashionable and trendy with a sense of design.

Gap (Shanghai) Commercial Co., Ltd.

Founded in 1969, the American fashion brand Gap has always adhered to the reshaping of classics and interpreted the exquisite American style. After landing in China in 2010, Gap will continue to carry forward its original classic and creative fashion style, and convey the "bold, simple and real" fashion culture to more people! GAP once used the Chinese name: "Gap". The brand officially entered China in October 2010 and was renamed "Gapap". Gap was born in California, USA. Gap brand clothing brings people a casual temperament, allowing unrestrained American youth to enjoy a natural and comfortable life. In 1969, Don Fisher, the founder of Gap, was in a fashion store in California, USA, choosing jeans that suited her, but she couldn't find a suitable one after another. Driven by this motivation, Don Fisher created this historic American brand - Gap. Gap's first store was sold side by side with jeans and audio tapes, but the results were not ideal. Many people are interested in just audio tapes. As for jeans, due to their wear resistance and wearability, people will choose Levi's, a famous denim brand tycoon at that time. Therefore, nearly 4 tons of Gap jeans can only be sold at purchase prices. Until the second Gap store opened, when Don Fisher turned his focus to young people, emphasizing a younger shopping atmosphere, and the products sold only include casual clothing, such as round collars. T-shirts, short and lean pure cotton tops, jeans, etc. In the 1980s and 1990s, Gap developed rapidly. Gap's brands include: Gap, Old Navy, Banana Republic (acquired by GAP in 1983), Piperlime and Athleta, and the product series ranges from The initial denim expanded to women's clothing (GAP Men), various accessories, children's clothing (Gap Kids), maternity clothing (GapMaternity), baby clothing (babyGap), and occupied the American casual brand in the shortest time. The market has been recognized by the United States and overseas. Gap has more than 3,100 direct-operated stores in the United States, the United Kingdom, Japan and other countries.

Fast Retailing (China) Trading Co., Ltd.

UNIQLO is a powerful core brand under the FAST RETAILING Group. We insist on providing modern, simple, natural, high-quality and easy-to-match products to consumers around the world. The "versatile" concept advocated is also well known to the world. The full name of UNIQLO is UNIQUE CLOTHING WAREHOUSE. Its inherent meaning refers to providing the products that customers want at reasonable and credible prices by abandoning unnecessary decoration warehouse-type stores and adopting supermarket-type self-service shopping methods. UNIQLO brand Fast Retailing Company was established in 1963 and was a small clothing store selling suits. The company's current chairman and general manager, Tada Yanai graduated from Waseda University in his early years. He joined Fast Sales Company in August 1972 and became the company's chairman and general manager in September 1984. In 1982, Yanai, who was already a specialized director of the company, was in the United States when he was in the United States. Inspired by the warehousing-style sales methods on American university campuses, he proposed to try to sell clothing in a clothing store in a storage-style self-service shopping method, and introduced it. The hypermarket-style clothing sales method achieves low cost in store operations through a unique product planning, development and sales system. In June 1984, UNIQLO storage clothing store officially opened in Hiroshima, Japan. At that time, when the Japanese economy was in a recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at low prices. In order to gather popularity and attract customers, when the business was first opened, UNIQLO also provided a free breakfast to customers who came to shop: bread and milk. This trick really attracted a large number of customers. Every morning, there are always many people gather in front of UNIQLO's store, line up to get breakfast, and then go to the store to choose. In 1991, the company quickly began to launch chain business and proposed the development plan to establish 1,000 branches to realize the UNIQLO chainization. Stores such as Limited and GAP in the United States, which have their own characteristics, have become a model for UNIQLO expansion; in 1994, UNIQLO was in Hiroshima. It was listed on the stock exchange and then listed on the Tokyo Stock Exchange; in 1998, UNIQLO Harajuku store opened, and the wool sweater promotion was successful, and the era of "casual clothing is directly for consumers". The so-called "casual clothing is directly for consumers" is to correct business processes such as planning, production, circulation, and sales, and strive to establish a business model suitable for consumers. The key is to mass production according to consumers' needs. In this way, relying on its uniqueness. UNIQLO has developed its business philosophy and business model.