Guisanhong Food Co., Ltd. was founded in 1998 in Xiazi Town, Zunyi, the chili capital of China. The company plans to build an area of ​​120 mu, has more than 300 employees, has an annual production capacity of 50,000 tons of chili products, and can store 20,000 tons of fresh peppers at one time. It is a modern chili food processing enterprise integrating chili base construction, product research and development, production and processing and sales. Its products cover six major series: soaked chili, oil chili, chili sauce, chili noodles, casual chili and dried chili. The company has grown into a national key leading enterprise in agricultural industrialization, a provincial leading enterprise in poverty alleviation and a provincial specialized, special and new small giant enterprise.

Guisanhong Company has always adhered to the original entrepreneurial aspiration of "enriching the people and promoting agriculture, and three reds for a hundred years". Adhere to the core values ​​of customer first, honesty, teamwork, and pragmatism and enterprising, take it as its mission to drive the development of the local pepper industry, give full play to the leading role of leading enterprises, adopt the "enterprise + cooperative + farmers" model, and develop pepper order planting throughout the province The base has a base of 300,000 mu, which has led 200,000 pepper farmers to increase their income and become rich through pepper planting, creating more than 100 new jobs each year.

Guisanhong Company has always adhered to the "food safety bottom line" and insisted on using "Guizhou Ecological Chili Raw Materials". Established a product development concept with food safety as the core, delicious nutrition as the requirement, and consumer satisfaction as the goal, and passed ISO9001 quality management system certification, ISO22000 food safety system certification, hazard analysis and key control point HACCP system certification, occupation Health and safety management system certification and environmental management system certification. The production workshop has been mechanized, standardized and cleaned to ensure that every bottle of pepper can be traceable, verified, and accountable.

The company currently has two brands, "Gui Sanhong" and "Spicy Sanniang". Among them, Guisanhong brands have 6 major series: pickled pepper, oil chili, side sauce, chili noodles, casual chili and dried chili. It mainly provides offline circulation markets and OEM customized product services. The offline circulation channels have covered 26 provinces (municipalities directly under the central government) across the country, accounting for about 70% of the revenue. OEM customers include Haitian Group, Liziqi, China Eastern Airlines, Xibei Group and other companies; La Sanniang, as the company's newly cultivated terminal consumer brand in recent years, uses pasteurization and high-end chopped peppers as the main category, focusing on online and commercial layout Super channel, currently has opened flagship stores and franchise stores on platforms such as Tmall, JD.com, Taobao, Pinduoduo, Douyin, and Kuaishou. The mall is mainly sold in KA stores such as Walmart, RT-Mart, and Yonghui Supermarket, with revenue accounting for 20%.

In order to maintain product market competitiveness, the company has increased its investment in product research and development and product inspection and testing, and established a series of R&D platforms. Through cooperation with China Agricultural University, Jiangnan University, Guizhou Academy of Agricultural Sciences and other institutions, the provincial engineering technology research center and Zunyi Chili Industry Technology Research Institute have been established, and have become a provincial chili processing talent base. In terms of technical standards, more than 80 patents of various types have been obtained, including 9 invention patents. Drafted and formulated 5 provincial local standards and won the second prize of provincial scientific and technological achievements. In terms of the construction of pepper bases, 300,000 mu of bases are developed across the province, mainly planting Zunyi Chaotian pepper series varieties, and 1,000 mu of organic certification bases are passed. It is a large-scale organic pepper planting base in China. In terms of production scale, the planned construction area is 120 mu, and the construction area has been 60 mu. More than 30,000 tons of chili products are produced annually. In terms of talent team building, Chairman Hu Guangfen was named a national model of labor in 2015. The company currently has more than 300 employees, including 106 with college degree or above, accounting for 50% of the total number of employees. There are 94 managers, 35 technical researchers, 20 deputy senior professional titles, 22 intermediate professional titles, 24 junior professional titles, 20 industry experts, and more than 50 professional sales teams in various online and offline channels.

"The three reds of preciousness" means "red Zunyi, red peppers, and red industry". As a national leading enterprise, the company will continue to grasp the industry's driving force, play an example and leading role, seize opportunities, seize opportunities, seize opportunities, continue to develop, strive to seek new breakthroughs, reach a new level, and achieve new glory.