Shaanxi Xinnongren E-Commerce Co., Ltd. was established in 2014 and was founded by Qiao Binbin, a young man who returned to his hometown to start a business. It is located in Yangjia Village, Zhuangli Experimental Zone. It has a fixed asset investment of 20 million yuan and covers an area of ​​35 acres. The company relies on the development of the persimmon industry and adopts the development model of Internet + company + cooperative + farmers, with large-scale planting, standardized management, dust-free drying, standardized processing, automated packaging, and branded operation. It is now the focus of agricultural industrialization in Weinan City. Leading enterprises.

The company has registered multiple trademarks such as "Fuji", "Zuimeizhuangli", "Shanzhen", "Zhuangli Heercake", and "Perma Chang". In 2021, the company's sales volume is 85 million yuan, and agricultural products are sold 5,500 tons, and seasonal With more than 300 workers, the company has reached cooperation with more than 20 platforms including Hema, JD.com, Yunji, Tmall, etc. The cooperation with Yunji has created a high daily sales record for Fuping persimmon cakes, and sold 50,000 orders of 4.5 million.

The company and seven professors including Northwest A&F University have established a new farmer expert workstation. Persimmon cake processing is exploring and researching sterile, dust-free and vulcanized, and continuously developing persimmon extension products to make the entire persimmon industry chain bigger, stronger and better. . The company has passed ISO9001 and happy food safety system certification and green food certification.

Purchase persimmon cakes, work, charity to help poverty alleviation, and participate in poverty alleviation throughout the process. At the same time, the sale of persimmon cakes on behalf of others drives the collective economy of 11 villages in the county with an income of 24 million yuan, and builds a youth entrepreneurship incubation base. Jianye and Construction Group has led more than 200 young people. It was investigated and affirmed by the Secretary of the Secretariat of the Central Committee of the Communist Youth League.

The Fuping Persimmon Cake produced by CCTV News host Kang Hui Live Streaming Company, the Internet celebrity Zhongyuan Fruit Farmer, actor Hu Ke, and Kuaishou officially held a 100 village cadres to show off their New Year's goods together, and the popularity of Fuping Persimmon Cake has been greatly improved.

More than 150 media including CCTV2, CCTV7, CCTV17, People's Daily, the official website of the State Administration of Rural Revitalization, the State Administration of Taxation, and Agricultural Economics Magazine have reported on the company.

The company has won the science popularization demonstration base, employment poverty alleviation base, agricultural science and technology demonstration base, entrepreneurship incubation base, two new team building demonstration base, live broadcast demonstration base, advanced e-commerce enterprise, outstanding new business entity, rural revitalization demonstration business entity, and large persimmon cake sales owner. Municipal-level safe consumption demonstration units, Weinan famous food, municipal-level May Fourth Red Banner League Branch, municipal-level leading agricultural industrialization enterprises, municipal-level e-commerce agricultural leading enterprises, municipal-level demonstration cooperatives, and provincial-level 100 agricultural brands.

The company insists on the path of industrial poverty alleviation and helps the development of the persimmon industry. At the same time, sales each year grow at a rate of 60%, making the characteristic industry of Fuping persimmon cake bigger and stronger, driving the villagers to get rid of poverty and become rich together, take root in the countryside, rely on agriculture, and unite with farmers. Help rural revitalization.