LLBEAN is the abbreviation of the founder Leon Leon WoodBean, Chinese name: Lyon Bean. LLBEAN is a famous outdoor products brand in the United States. It was founded in 1912 and has a long history of 99 years. Its founder LLBEAN is an outdoor sports enthusiast, so his products are designed and produced specifically for this type of consumer group. After nearly a hundred years of struggle, LLBEAN has become a world-renowned brand, and has established 17 sales stores in the United States. LLBEAN first met with Chinese consumers in 2008, and all products are designed according to the characteristics of the Chinese market. There are more than 60 stores in China, covering more than 20 cities, including men's and women's clothing, accessories, shoes, luggage and outdoor equipment, etc., which have entered the Chinese market.

LLBean is a leading outdoor brand in the United States, we always follow our core values: integrity, service, respect, perseverance, safe and healthy lifestyle. This is why American writer Hemingway, former US President Roosevelt Mrs. Eleanor Roosevelt, Admiral Donald McMelen, etc., are all loyal customers of LLBean. Although Mr. Leon Leonwood, the founder of our brand, has passed away for more than 30 years, he is one of the top ten entrepreneurs of the 20th century by the Wall Street Journal. Today, LLBean is an industry leader in both brand management, customer loyalty, and marketing. We are also recognized as the world leader in the mail order and retail industry and have developed more channels to provide customers with the same high level of service in China as the United States. LLBeanChina Beijing Binyong Outdoor Products Trading Co., Ltd. is a US-Korea joint venture jointly funded by LLBeanUSA and the South Korean YoungOne Group.

For nearly a century, LLBean, Inc. has been a trusted supplier of quality clothing, reliable outdoor sports equipment and expert advice. In 1912, Leon LeonwoodBean founded LLBean, Inc. A century is almost over, and the company grew from a one-person business model when it was just starting out to a world-renowned company with annual sales of US$1.5 billion. The company is headquartered in Freeport, Maine, USA, on the same road as the original old store.

In 2007, LLBean's net sales, $1.62 billion – a 5.5% growth rate on the 2006 basis. The National Retail Association's annual customer service survey gave LLBean's 'first' evaluation in customer service; LLBean's website sales volume On a 2006 basis, more than 81 million users visited the website; contributed to the development of nature conservation, entertainment, health and human services, education and the arts, including the development of Leon Gorman Park in Freeport; Helping Maineans who need to cope with the ever-increasing fuel costs, contribute $250,000; receiving the 2008 Green Building Bonus from the U.S. Green Building Council in Connecticut, Massachusetts and New York State, a new 30,000 square foot hunting/fishing store is built, in Maine, including two new stores in Japan, with a total of 15 new stores worldwide.

LLBean's board of directors grants $18.5 million to reward qualified employees, and an additional $10 million allocated to the pension plan to enable them to be fully implemented. “These bonuses are worthy of everyone,” said Leon Gorman (Chairman of LLBean’s Board of Directors), “On behalf of the Board, I congratulate LLBean employees on their outstanding performance this year. We have a great team and are happy to be rewarded here for their achievements. ”. At present, the opening of LLBean's three stores in Pennsylvania and Chicago, New York, is under preparation, and the opening of the flagship store in Beijing is about to come to an end. At that time, outdoor enthusiasts can finally see LLBean in Beijing SOLANA Blue Harbor International Community. The Chinese style of an outdoor expert.