Lin Qingxuan is a brand under Shanghai Lin Qingxuan Biotechnology Co., Ltd. Since its establishment in 2003, it has been committed to using Chinese local plants as raw materials to produce natural, safe and effective skin care products. From a 30-square-meter direct-operated store in Shanghai to nearly 400 direct-operated stores across the country, Lin Qingxuan firmly believes in the power of nature, enhances scientific research strength, and upholds the values ​​of "customer first, collaboration and win-win, openness and innovation, and trust in hard work".

Lin Qingxuan adheres to the development model of the entire industrial chain and achieves control of the entire chain from the raw material end, product end, sales end, etc. It is a cosmetics brand in China that adheres to the direct sales model. On February 1, 2014, Lin Qingxuan spent more than two years of dedicated research and development and selected alpine red camellia tea with an altitude of more than 800 meters in Zhejiang, Jiangxi and other places in China to create camellia moisturizer. As an important celebrity item, due to the careful selection and strict control of the ingredients, it is a skin care item in China that has been certified by the EU natural cosmetics for three consecutive times.

In order to control precious plant raw materials from the source, Lin Qingxuan cooperated to plant more than 10,000 acres of red camellia in Zhejiang, Jiangxi and other places; the scientific research center built in accordance with national laboratory standards brings together more than 40 botany, biology, dermatology, and applied chemistry. As of December 21, 2022, scientific researchers with master's and doctoral degree or above have obtained a total of 81 patents, of which 33 are invention patents.

On the channel side, as of the end of 2021, Lin Qingxuan opened nearly 400 direct-operated stores in business districts and shopping centers in first-tier and new first-tier cities across the country, including Shanghai Raffles, Meiluo City, Global Port, Daning Jiuguang, Guangzhou Zhengjia, and other first-tier cities. Start the joint venture cooperation mode. While providing good store services, Lin Qingxuan actively deploys digitalization, creates digital smart stores in the beauty industry, and has actively carried out online omni-channel sales since 2014, forming a consumer-centric online and offline amphibious operation capability.

Lin Qingxuan insists on green and sustainable development and is committed to "making the skin of mankind and the earth more beautiful." In December 2021, Lin Qingxuan officially launched the construction of a new R&D and production base. It is a modern beauty research and manufacturing base integrating digitalization, carbon neutrality and high-tech research. The total construction area of ​​the project is 45,000 square meters, and the goal is to build it into a leading carbon in China. Zhonghe Factory and Research Center.

Lin Qingxuan cooperates with Goldwind Technology Group to jointly build a "carbon neutral energy efficiency platform" at the base to achieve "zero emissions" of carbon dioxide. Relying on the new factory and scientific research center, Lin Qingxuan will continue to focus on quality innovation and upgrading in the future, and practice sustainable development in enterprises. While social responsibility, it brings more high-quality products to consumers.