Chinese people often call it "back-to-back". It started in Italy in 1916. It is an international sports and casual clothing brand. Its products are positioned at the vibrant young and fashionable people aged 18-35. It is famous all over the world for its sports, fashion, sexy and taste brand concepts.

Kappa is an Italian sports and casual clothing company established in 1916 in Turin, northwestern Italy. It was formerly a small company called mct. The company's full name is "societa anonima calzificio torinese". In 1993, Kappa Kappa was acquired by a consortium called basic properties and received strong financial support from fashion brand Benetton, making Kappa stronger and has become a privately owned sports product group in Europe. On February 9, 1999, Kappa went to a higher level and won the favor of the world team Italian national football team, which greatly increased Kapa Kappa's reputation.

The origin of KAPPA trademark LOGO

In 1969, a pair of male and female models sat down to rest between work, and the photographer accidentally captured this picture, thus giving birth to this world-renowned brand LOGO. This romantic character mark has been used to this day and has become a visual symbol that has become popular all over the world. Kappa is the 10th word of the Greek alphabet. Kappa's LOGO pronunciation is Omini (Gemini). The reason why the couple sits back to back is because Kappa believes that men and women can share the joy of exercise together. And both men and women should support each other in order to achieve their goals, both on and off the court.

Chinese market - KAPPA

China Trends (Group) Co., Ltd., Hong Kong United Trading Shares Listing No. 3818, together with its subsidiary "The Group"), is an international sportswear brand enterprise. The Group is mainly engaged in the design, development, marketing and distribution of sportswear brands. Since May 30, 2006, China Trends has been the entire equity holder of the Kappa brand in China and Macau.

The Group took another important step in April 2008, acquiring PHENIX, which owns the KAPPA brand and the PHENIX brand in Japan, opening a new chapter in China's multi-brand strategy. China Trends will enrich the regional brand portfolio, expand the product categories of the Group, and open up opportunities for developing China's skiing and outdoor sportswear markets. By integrating Japan's PHENIX's design and R&D capabilities and experienced R&D specialists, we will further strengthen China. Trends to the existing R&D technology and capabilities, and provides a solid platform for the long-term development of KAPPA and other brands in the Chinese market.

Brand positioning

KAPPA's brand positioning is sporty, fashionable, sexy, and taste. The target consumers are people aged 18 to 35, who are full of vitality, youth and fashion in life and clothing.

KAPPA was born in Italy in the late 1950s and gradually developed into a European sports and casual clothing brand in the 1960s and 1970s. KAPPA is marked as two men and women sitting back to back, representing a sporty, youthful and enthusiastic lifestyle.

In early 2002, China's trend brought KAPPA, which was full of Mediterranean blue romance and passion, to China, and passed on the new sports fashion concept to Chinese consumers. Since May 2006, China Trend has owned KAPPA's brand ownership in mainland China and Macau, and has independent product research and development, marketing promotion, sales organization and pipeline strategy.