
Chen Jianping Mahua
Chen Jianping Mahua originated from Qiannian Ciqikou and was founded in 1947. It is one of the representative brands of Chen Mahua in Chongqing. The company insists on strictly selecting materials, fresh delivery, and makes a warm twist. Chen Jianping Mahua is a comprehensive food company integrating R&D, production and sales services.
Chen Jianping's mohua has gone from a small shop of his ancestors to workshops, factories, and now corporate. With the development of the mountain city for decades, it has become a food business card in Chongqing and a memory of generations of Chongqing people. Chen Jianping currently has fifteen direct-operated stores, namely Ciqikou, Liziba and Jiefangbei, with more than 100 employees. Chen Jianping Mahua's newly put into production in 2021 has an area of about 10,000 square meters. It has deployed online multiple channels such as Tmall, JD.com, Douyin, Youzan, etc., and has gradually opened up markets outside Chongqing.
Chen Jianping's mohua has been passed down for many years and insists on inheriting and not conservative. There are more than 20 flavors of Chongqing mohua, which constitute the famous and special snacks of the ancient town with its unique style. The company follows the product concept of "green, healthy and delicious", and has created a technological innovation system that deeply integrates production, academic and research, and a "laboratory + factory" R&D mechanism, starting with Chen Jianping's mohua products with local characteristics, and innovating.
Looking to the future, Chen Jianping Mahua takes consumers as God, makes food with all her heart, constantly innovates processes, optimizes management, and improves services, and continuously launches new products that are green, natural, healthy, nutritious, fashionable and casual. The company takes promoting traditional food culture as its mission and strives to create an international brand.