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Bull brand

Haodiyi Food Co., Ltd.
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Brand Introduction

Shacha is a seasoning with local characteristics in Chaozhou, China. Mr. Liu Laiqin, the founder of NiuTou Brand, traveled across the ocean to Taiwan. In order to provide family plans, he set up a noodle stall and relied on his taste memory to make his own "shacha powder" to allow customers to add it to their own. The noodles were so delicious that they were very popular. After that, Mr. Liu Laiqin made sand tea powder into sand tea sauce, founded "Haodieyi Food Co., Ltd." in 1958, and used the "Niutou Brand" as the brand. In this way, Mr. Liu Laiqin's small change caused a new change in the taste of Taiwanese cuisine.

The ox head card originated from Mr. Liu Laiqin's Ox, so it is named "Niu Head Card"; the "Five-petal Plum Blossom" symbolizes the five blessings, namely happiness, happiness, longevity, smoothness and peace; white represents corporate culture "law-abiding and honesty"; red means metaphor for the red Passionate represents the corporate philosophy of "diligence, quality and sharing with others".

After the establishment of Haodiyi Food Co., Ltd., for more than 60 years, it has been adhering to the business management of "diligent and precise, sharing with others" based on caring for the needs and service quality of the eaters, so that every product can be To achieve authenticity and excellence, and to produce high-quality products, consumers can eat with peace of mind.

In recent years, Taiwan's food industry has developed rapidly. In response to the trend of internationalization, trade liberalization and specialization, the company has continuously improved the quality of production equipment, products and safety and hygiene. Through strict control of the manufacturing process and safety and hygiene management of operation, It has successively won the domestic and foreign quality certifications such as HACCP, SQF, FSSC22000, TQF and double clean standards.

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