BLISS
BLISS
Shanghai Belice Home Textile Co., Ltd. is a wholly-owned subsidiary of Mercury Holdings Group, a large domestic home textile enterprise. In 2002, Belice Home Textile was established in Shanghai and has quickly become a professional integrating R&D, design, production, sales and focusing on home textiles. Branded and branded enterprises.
The company implemented a brand operation strategy earlier in the same industry. Since 2006, it has hired the film and television star "Chen Hao" as the brand spokesperson. At the same time, it has invested a lot of advertising in CCTV and major media, which has greatly enhanced the brand's popularity and has also been recognized by consumers. Since 2012, the fashion-popular "Wu Peici" has been hired as the brand spokesperson, and the brand image has become younger and more fashionable. Since 2016, the popular Korean girl group "Dal★Shabet" has been hired as the spokesperson for the new brand, making the brand international.
The company is in line with the world's leading process technology and is supported by a strong R&D team, with first-class production technology and equipment. After 15 years of development, Belice Home Textile Sales Online Stores have spread across 29 provinces and cities and more than 400 large and medium-sized cities across the country, with nearly 600 specialty stores or counters, and maintaining rapid growth. In 2015, through comprehensive rectification and upgrading, Belice O2O's new model online shopping experience store increased by 30% year-on-year. Currently, Belice Home Textiles has become a more competitive home textile brand in China.
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