Ningbo Boyang Holdings Group Co., Ltd.
Ningbo Boyang Holding Group Co., Ltd. is a large comprehensive group integrating brand retail, industrial investment, and capital operations, holding more than 30 companies. It currently has nearly 6,000 employees and has billions of assets, and is involved in home textiles. The two major industries of clothing and four major projects: real estate, tourism, finance and industrial investment. Ningbo Boyang Holding Group Co., Ltd. was the predecessor of Yongfeng Fabric Factory. It was founded in 1958 and was reorganized as a demonstration enterprise for textile industry reform in the early 1990s and established Boyang Group. In 1994, Boyang Holding Group proposed the concept of "home textiles" in China and entered the domestic market as an independent brand, which also led the China Textile Industry Association to introduce the industry name "home textiles" in 1995. In 2009, e-commerce was in full swing, and Boyang vigorously promoted e-commerce business and incorporated non-traditional channel businesses such as e-commerce into the group's long-term development strategy. After 7 years of development, more than 100 brand online retail stores have been opened in China's major comprehensive B2C platforms, independent business B2C and C2C platforms. Home textiles and clothing have always been the core industries of Boyang Holdings Group, and branded management is the main strategy of Boyang Holdings' development. Home Textile Group operates brands with different positioning positions such as Boyang Home Textile, Boyang Home Furnishing, Aiwei, Cotton, Boyang Baby, Xibuno, BEYOND1958. The Clothing Group manages and operates many independent brands such as Tangshi, Ives, GUKOO, Demana, Shequ, YSO, etc. Regarding the layout of brand retail business, since 1994, Boyang began to launch brand retail chain business. Relying on years of insight into the textile and clothing industry and its own unique business philosophy and business methods, the group's brands are located in more than 30 provinces and cities across the country. More than 5,000 sales outlets have been established in Class II business districts. Boyang Holdings' industrial investment has also begun to take shape. In recent years, it has invested in the textile and clothing industry, tourism, finance, real estate and other fields, "purchase and build" asset operations, and achieved leapfrog development of the enterprise. At present, we have invested in the establishment of textile fabrics, clothing, home textile production and logistics distribution bases in surrounding areas such as Zhejiang, Anhui, and Shanghai to optimize the industrial investment structure. At the same time, Boyang Holdings is also actively developing tourism, finance, space products and other fields, and investing in various industries has formed good interactions. Brand strategy has always been the core part of Boyang's strategic planning. In the next few years, the brands under Boyang Group will further increase investment in design and research and development, channel construction, marketing, and supply chain management to maintain a good momentum of industry development.
Ningbo Boyang Holdings Group Co., Ltd.
Ningbo Boyang Holding Group Co., Ltd. is a large comprehensive group integrating brand retail, industrial investment, and capital operations, holding more than 30 companies. It currently has nearly 6,000 employees and has billions of assets, and is involved in home textiles. The two major industries of clothing and four major projects: real estate, tourism, finance and industrial investment. Ningbo Boyang Holding Group Co., Ltd. was the predecessor of Yongfeng Fabric Factory. It was founded in 1958 and was reorganized as a demonstration enterprise for textile industry reform in the early 1990s and established Boyang Group. In 1994, Boyang Holding Group proposed the concept of "home textiles" in China and entered the domestic market as an independent brand, which also led the China Textile Industry Association to introduce the industry name "home textiles" in 1995. In 2009, e-commerce was in full swing, and Boyang vigorously promoted e-commerce business and incorporated non-traditional channel businesses such as e-commerce into the group's long-term development strategy. After 7 years of development, more than 100 brand online retail stores have been opened in China's major comprehensive B2C platforms, independent business B2C and C2C platforms. Home textiles and clothing have always been the core industries of Boyang Holdings Group, and branded management is the main strategy of Boyang Holdings' development. Home Textile Group operates brands with different positioning positions such as Boyang Home Textile, Boyang Home Furnishing, Aiwei, Cotton, Boyang Baby, Xibuno, BEYOND1958. The Clothing Group manages and operates many independent brands such as Tangshi, Ives, GUKOO, Demana, Shequ, YSO, etc. Regarding the layout of brand retail business, since 1994, Boyang began to launch brand retail chain business. Relying on years of insight into the textile and clothing industry and its own unique business philosophy and business methods, the group's brands are located in more than 30 provinces and cities across the country. More than 5,000 sales outlets have been established in Class II business districts. Boyang Holdings' industrial investment has also begun to take shape. In recent years, it has invested in the textile and clothing industry, tourism, finance, real estate and other fields, "purchase and build" asset operations, and achieved leapfrog development of the enterprise. At present, we have invested in the establishment of textile fabrics, clothing, home textile production and logistics distribution bases in surrounding areas such as Zhejiang, Anhui, and Shanghai to optimize the industrial investment structure. At the same time, Boyang Holdings is also actively developing tourism, finance, space products and other fields, and investing in various industries has formed good interactions. Brand strategy has always been the core part of Boyang's strategic planning. In the next few years, the brands under Boyang Group will further increase investment in design and research and development, channel construction, marketing, and supply chain management to maintain a good momentum of industry development.
LUOLAI LIFE TECHNOLOGY CO., LTD.
LOVO is a home textile brand that was early in e-commerce. It has always adhered to the cost-effective price of first-line quality and mass consumption, focused on the Internet, and provided young consumers with a more tasteful, aesthetic and ritual lifestyle. "LOVO" interprets the new attitude towards life of young consumer groups today. The four English letters represent: Life (happy life), Onward (upward and forward), Valuable (value identity), and Oasis (natural health). The design style is in line with the current lifestyle and fashion trends of young urban people, and also presents consumers with a more fashionable new trend of bedding aesthetics. LOVO Home Textiles is a home textile that is launched in March 2009 by a domestic listed company and B2C home textile company, Luolai Life (stock code: 002293), which is positioned as "designed by new European designers, direct selling of bedding products on the Internet, without intermediate links". brand. After several years of development, the LOVO home textile brand has become a larger e-commerce brand under Luolai Life, and has gradually grown into a vertical field of China Textile Home Furnishing, which is very popular among consumers and has a very influential brand. LOVO Home Textiles sells products online including sets, quilts, pillows, mattresses, blankets, home clothing, cushions, wool bath towels, and summer supplies, with more than a thousand high-quality products. LOVO Home Textiles will launch a cooperation plan for new European designers, and will transform into a creator of a more high-end and tasteful life scene, bringing not only natural and comfortable daily necessities to the new generation of consumers, but also a life with texture and style. Way.
LUOLAI LIFE TECHNOLOGY CO., LTD.
LOVO is a home textile brand that was early in e-commerce. It has always adhered to the cost-effective price of first-line quality and mass consumption, focused on the Internet, and provided young consumers with a more tasteful, aesthetic and ritual lifestyle. "LOVO" interprets the new attitude towards life of young consumer groups today. The four English letters represent: Life (happy life), Onward (upward and forward), Valuable (value identity), and Oasis (natural health). The design style is in line with the current lifestyle and fashion trends of young urban people, and also presents consumers with a more fashionable new trend of bedding aesthetics. LOVO Home Textiles is a home textile that is launched in March 2009 by a domestic listed company and B2C home textile company, Luolai Life (stock code: 002293), which is positioned as "designed by new European designers, direct selling of bedding products on the Internet, without intermediate links". brand. After several years of development, the LOVO home textile brand has become a larger e-commerce brand under Luolai Life, and has gradually grown into a vertical field of China Textile Home Furnishing, which is very popular among consumers and has a very influential brand. LOVO Home Textiles sells products online including sets, quilts, pillows, mattresses, blankets, home clothing, cushions, wool bath towels, and summer supplies, with more than a thousand high-quality products. LOVO Home Textiles will launch a cooperation plan for new European designers, and will transform into a creator of a more high-end and tasteful life scene, bringing not only natural and comfortable daily necessities to the new generation of consumers, but also a life with texture and style. Way.
Dohia Home Textiles Co., Ltd.
Duoxieai was founded in 1999 and is a comprehensive home textile company integrating R&D, design, production and marketing. The company implements a multi-brand and multi-channel development strategy, and has five major brands including "Duoxie", "Meimiankang", "Xi Rose", "Lebekang" and "HB". As a well-known domestic home textile company, Duoxie has opened many chain flagship stores across the country, becoming a representative of light luxury home textiles. In 2017, Duoxiei's brand was fully upgraded, committed to becoming a fashion benchmark for mass bedding consumption, locking in the modern urban women's market, meeting its pursuit of light luxury and exquisite life, comprehensively improving product quality, and put forward the brand proposition of "light luxury fashion Slightly lux Life". With its unique product characteristics and advanced brand awareness, Duoxie has become a popular brand among consumers in the domestic home textile industry.
Dohia Home Textiles Co., Ltd.
Duoxieai was founded in 1999 and is a comprehensive home textile company integrating R&D, design, production and marketing. The company implements a multi-brand and multi-channel development strategy, and has five major brands including "Duoxie", "Meimiankang", "Xi Rose", "Lebekang" and "HB". As a well-known domestic home textile company, Duoxie has opened many chain flagship stores across the country, becoming a representative of light luxury home textiles. In 2017, Duoxiei's brand was fully upgraded, committed to becoming a fashion benchmark for mass bedding consumption, locking in the modern urban women's market, meeting its pursuit of light luxury and exquisite life, comprehensively improving product quality, and put forward the brand proposition of "light luxury fashion Slightly lux Life". With its unique product characteristics and advanced brand awareness, Duoxie has become a popular brand among consumers in the domestic home textile industry.
Hengyuanxiang (Group) Co., Ltd.
Shanghai Hengyuanxiang Home Textile Co., Ltd. was established in 1998. Relying on Hengyuanxiang Group's strong brand management capabilities, it has developed to this day and has become a product with three categories of natural fiber products, improved fiber products, independent intellectual property rights, and related supporting facilities. Comprehensive household goods enterprise that extends products. In 2009, with the adjustment of the organizational structure of Hengyuanxiang Group, it became Hengyuanxiang Home Textile Industry Group (hereinafter referred to as Hengyuanxiang Home Textile). Currently, Hengyuanxiang Home Textiles owns series of brands such as Hengyuanxiang, Youshilan, and SenSleep. The company insists on establishing a brand image, enhancing brand value, and promoting a multi-brand operation model. As of the end of 2014, Hengyuanxiang home textile brand sales exceeded 700 million yuan. While increasing the performance, Hengyuanxiang Home Textiles established a new development idea with "sensory sleep" as the core in early 2012, that is, it is committed to the research and promotion of the concept of sensory sleep, and gradually guides consumers to establish a life concept of sensory sleep lifestyle. Since 2012, Hengyuanxiang Home Textiles has simultaneously launched a series of brands such as Hengyuanxiang, Youshilan, and SenSleep. At the same time, Hengyuanxiang Home Textiles has also made new breakthroughs in e-commerce, shopping malls, TV shopping and other channels.
Hengyuanxiang (Group) Co., Ltd.
Shanghai Hengyuanxiang Home Textile Co., Ltd. was established in 1998. Relying on Hengyuanxiang Group's strong brand management capabilities, it has developed to this day and has become a product with three categories of natural fiber products, improved fiber products, independent intellectual property rights, and related supporting facilities. Comprehensive household goods enterprise that extends products. In 2009, with the adjustment of the organizational structure of Hengyuanxiang Group, it became Hengyuanxiang Home Textile Industry Group (hereinafter referred to as Hengyuanxiang Home Textile). Currently, Hengyuanxiang Home Textiles owns series of brands such as Hengyuanxiang, Youshilan, and SenSleep. The company insists on establishing a brand image, enhancing brand value, and promoting a multi-brand operation model. As of the end of 2014, Hengyuanxiang home textile brand sales exceeded 700 million yuan. While increasing the performance, Hengyuanxiang Home Textiles established a new development idea with "sensory sleep" as the core in early 2012, that is, it is committed to the research and promotion of the concept of sensory sleep, and gradually guides consumers to establish a life concept of sensory sleep lifestyle. Since 2012, Hengyuanxiang Home Textiles has simultaneously launched a series of brands such as Hengyuanxiang, Youshilan, and SenSleep. At the same time, Hengyuanxiang Home Textiles has also made new breakthroughs in e-commerce, shopping malls, TV shopping and other channels.
Violet Home Textile Technology Co., Ltd.
Violet Home Textile Technology Co., Ltd. is located in Tongzhou District, Nantong City, the textile capital of China. It was formerly known as "Jiangsu Violet Home Textile Co., Ltd.". It was first established on May 16, 1995 and was established on October 18, 2010 on the basis of the original company. Co., Ltd., registered capital is RMB 102.5777 million. The company is one of the earliest home textile enterprises in China to operate in accordance with the modern enterprise system. It has now become a large-scale joint-stock enterprise integrating home textile fabrics and finished products research and development, sales and services. Its products cover all kinds of bedding kits, core pads, blankets, There are ten major series of towels, quilts, summer bedding, household products, children's home textiles, etc., with complete product categories and specifications, forming a complete and reasonable product structure. The company has a distinct brand positioning, forming a strong brand influence and reputation. Since 2010, the company has been committed to the research and development of new textile materials and new fabrics, and the research and development, production and sales of scientific and healthy products. The company's current functions The home textile product research and development level and market share are both among the top in the country, and they are a well-known brand of domestic science and technology and health home textiles. In 2012, it was recognized as a "high-tech enterprise" in Jiangsu Province, and it has built "Jiangsu Province Enterprise Technology Center", "Jiangsu Province Engineering Technology Research Center", "Enterprise Academician Workstation", "Jiangsu Province Enterprise Graduate Workstation", and "Jiangsu Province Postdoctoral College Innovation practice base”. The company undertakes the transformation project of Jiangsu Province's scientific and technological achievements, and realizes the application and industrialization of the independently developed negative pressure flash explosion technology in the functional finishing of textiles. The "anti-bacterial, deodorized and clean home textile fabric" and "negative pressure flash explosion method to achieve antibacterial Anti-mites functional fabrics" and "probiotics, anti-mites, anti-mites, and anti-mites, home textile products" have both reached the international advanced level. The company has rich intellectual property achievements. Up to now, 37 invention patents have been authorized, 17 utility model patents have been authorized, 343 appearance design patents, 880 flower copyrights, 15 high-tech products, 2 people have won the gold medal in China Textile Design Competition, and silver There were 4 awards, 12 awards for bronze and individual awards. The company has successively undertaken the "General Project of Jiangsu Province Intellectual Property Strategy Promotion Plan" and the "Key Project of Jiangsu Province Intellectual Property Strategy Promotion Plan". In 2017, it was rated as a national intellectual property advantage enterprise and a national intellectual property demonstration enterprise in 2018.
Violet Home Textile Technology Co., Ltd.
Violet Home Textile Technology Co., Ltd. is located in Tongzhou District, Nantong City, the textile capital of China. It was formerly known as "Jiangsu Violet Home Textile Co., Ltd.". It was first established on May 16, 1995 and was established on October 18, 2010 on the basis of the original company. Co., Ltd., registered capital is RMB 102.5777 million. The company is one of the earliest home textile enterprises in China to operate in accordance with the modern enterprise system. It has now become a large-scale joint-stock enterprise integrating home textile fabrics and finished products research and development, sales and services. Its products cover all kinds of bedding kits, core pads, blankets, There are ten major series of towels, quilts, summer bedding, household products, children's home textiles, etc., with complete product categories and specifications, forming a complete and reasonable product structure. The company has a distinct brand positioning, forming a strong brand influence and reputation. Since 2010, the company has been committed to the research and development of new textile materials and new fabrics, and the research and development, production and sales of scientific and healthy products. The company's current functions The home textile product research and development level and market share are both among the top in the country, and they are a well-known brand of domestic science and technology and health home textiles. In 2012, it was recognized as a "high-tech enterprise" in Jiangsu Province, and it has built "Jiangsu Province Enterprise Technology Center", "Jiangsu Province Engineering Technology Research Center", "Enterprise Academician Workstation", "Jiangsu Province Enterprise Graduate Workstation", and "Jiangsu Province Postdoctoral College Innovation practice base”. The company undertakes the transformation project of Jiangsu Province's scientific and technological achievements, and realizes the application and industrialization of the independently developed negative pressure flash explosion technology in the functional finishing of textiles. The "anti-bacterial, deodorized and clean home textile fabric" and "negative pressure flash explosion method to achieve antibacterial Anti-mites functional fabrics" and "probiotics, anti-mites, anti-mites, and anti-mites, home textile products" have both reached the international advanced level. The company has rich intellectual property achievements. Up to now, 37 invention patents have been authorized, 17 utility model patents have been authorized, 343 appearance design patents, 880 flower copyrights, 15 high-tech products, 2 people have won the gold medal in China Textile Design Competition, and silver There were 4 awards, 12 awards for bronze and individual awards. The company has successively undertaken the "General Project of Jiangsu Province Intellectual Property Strategy Promotion Plan" and the "Key Project of Jiangsu Province Intellectual Property Strategy Promotion Plan". In 2017, it was rated as a national intellectual property advantage enterprise and a national intellectual property demonstration enterprise in 2018.
Hongdou Home Textile Co., Ltd. is one of the subsidiaries of Hongdou Group. Since its establishment in 1998, Hongdou Home Textile has continuously promoted brand building and achieved transformation and upgrading, and has gradually formed four major industries: HOdo Hongdou Home Textile Chain Monopoly, e-commerce, home textile production, and small commodities. For a long time, Hongdou Home Textiles has taken the creator of healthy sleep as its corporate goal, continuously promoted brand building, scientifically used modern technology and high-quality material selection, and combined healthy sleep, ergonomic design and comfortable touch to meet the sleep needs of Chinese people, providing users with Healthy sleep solutions, launching a range of health products. With "Healthy Life Home" as the core of the brand, we have created a complete range of home products covering quilt cores, kits, pillow cores, weddings, velvet blankets, mattresses, summer coolers and other categories, meeting the one-stop home textiles Consumption method. Hongdou Home Textiles has always adhered to the principle of "quality first", integrating design, production and sales, insisting on providing users with healthy sleep solutions, and actively creating "healthy and comfortable" home textile products. Today, Hongdou Home Textiles has become a new representative force in the home textile industry with its brand advantages and refined, professional and institutionalized management advantages. Currently, Hongdou home textile bedding is mainly medium and high-end products, and its product series covers almost all home textile varieties. It has been built in 29 provinces, cities, and autonomous regions across the country and major and medium-sized cities. While relying on the brand advantages, Hongdou Home Textiles has set up a professional home textile R&D center with a high-quality design team, striving to provide professional supporting services to the company. Now, a full-featured design center has been formed from pattern design, style design to overall brand positioning, product image design and marketing planning. In the future, HOdo Hongdou Home Textiles will continue to uphold its original aspiration, adhere to user-centeredness, and provide users with a healthy and comfortable family lifestyle.
Hodo Group Co., Ltd.
Hongdou Home Textile Co., Ltd. is one of the subsidiaries of Hongdou Group. Since its establishment in 1998, Hongdou Home Textile has continuously promoted brand building and achieved transformation and upgrading, and has gradually formed four major industries: HOdo Hongdou Home Textile Chain Monopoly, e-commerce, home textile production, and small commodities. For a long time, Hongdou Home Textiles has taken the creator of healthy sleep as its corporate goal, continuously promoted brand building, scientifically used modern technology and high-quality material selection, and combined healthy sleep, ergonomic design and comfortable touch to meet the sleep needs of Chinese people, providing users with Healthy sleep solutions, launching a range of health products. With "Healthy Life Home" as the core of the brand, we have created a complete range of home products covering quilt cores, kits, pillow cores, weddings, velvet blankets, mattresses, summer coolers and other categories, meeting the one-stop home textiles Consumption method. Hongdou Home Textiles has always adhered to the principle of "quality first", integrating design, production and sales, insisting on providing users with healthy sleep solutions, and actively creating "healthy and comfortable" home textile products. Today, Hongdou Home Textiles has become a new representative force in the home textile industry with its brand advantages and refined, professional and institutionalized management advantages. Currently, Hongdou home textile bedding is mainly medium and high-end products, and its product series covers almost all home textile varieties. It has been built in 29 provinces, cities, and autonomous regions across the country and major and medium-sized cities. While relying on the brand advantages, Hongdou Home Textiles has set up a professional home textile R&D center with a high-quality design team, striving to provide professional supporting services to the company. Now, a full-featured design center has been formed from pattern design, style design to overall brand positioning, product image design and marketing planning. In the future, HOdo Hongdou Home Textiles will continue to uphold its original aspiration, adhere to user-centeredness, and provide users with a healthy and comfortable family lifestyle.
Zhejiang Sleepable Sleep Technology Co., Ltd.
Silibo Sleep Technology (stock code: 835910) was founded in 2007 and is committed to improving human sleep and providing a variety of healthy sleep solutions. The company was successfully listed in 2016 and is a listed company with early health sleep in China. It was selected as the "100 Sub-Healthy Traditional Chinese Medicine Conditioning Techniques" of the Chinese Society of Traditional Chinese Medicine. The company introduced healthy sleep concepts and products in China earlier. Its brands include: "Aisleep Sleep Doctor", "Baijuan", "Mermaid Legend", "Dreamlight", "Dream Spirit", "Sleep" and many other series of brands. The company continues to gather global design power and innovation essence, and has successively reached strategic cooperation with Dow, DuPont, and Sanningtai, Switzerland, and set up product R&D centers in Japan, enjoying many international resources such as design, R&D, manufacturing and procurement. In China, the company has joined hands with professional teams such as Zhejiang University of Technology, China Academy of Fine Arts and Red Dot Design Award winners to continuously innovate and subvert. The company owns more than 140 patent research and development technologies, has obtained more than 200 trademark registrations, and has registered more than 100 intellectual property protections. In order to synchronize the world's advanced technologies, the company has also established a "Sleep Alliance" and "Pillow Code System" - a user-driven operation system, allowing users to participate in trial sleep from R&D to design, and improve products based on feedback. The company has a professional attitude and an international perspective, adheres to the understanding of consumer needs and the support of world excellent design and innovation, and has created a new concept of modern sleep in China, spreading a healthy and comfortable sleep life to hundreds of millions of Chinese families.
Zhejiang Sleepable Sleep Technology Co., Ltd.
Silibo Sleep Technology (stock code: 835910) was founded in 2007 and is committed to improving human sleep and providing a variety of healthy sleep solutions. The company was successfully listed in 2016 and is a listed company with early health sleep in China. It was selected as the "100 Sub-Healthy Traditional Chinese Medicine Conditioning Techniques" of the Chinese Society of Traditional Chinese Medicine. The company introduced healthy sleep concepts and products in China earlier. Its brands include: "Aisleep Sleep Doctor", "Baijuan", "Mermaid Legend", "Dreamlight", "Dream Spirit", "Sleep" and many other series of brands. The company continues to gather global design power and innovation essence, and has successively reached strategic cooperation with Dow, DuPont, and Sanningtai, Switzerland, and set up product R&D centers in Japan, enjoying many international resources such as design, R&D, manufacturing and procurement. In China, the company has joined hands with professional teams such as Zhejiang University of Technology, China Academy of Fine Arts and Red Dot Design Award winners to continuously innovate and subvert. The company owns more than 140 patent research and development technologies, has obtained more than 200 trademark registrations, and has registered more than 100 intellectual property protections. In order to synchronize the world's advanced technologies, the company has also established a "Sleep Alliance" and "Pillow Code System" - a user-driven operation system, allowing users to participate in trial sleep from R&D to design, and improve products based on feedback. The company has a professional attitude and an international perspective, adheres to the understanding of consumer needs and the support of world excellent design and innovation, and has created a new concept of modern sleep in China, spreading a healthy and comfortable sleep life to hundreds of millions of Chinese families.
Shanghai Mercury Home Textiles Co., Ltd.
Shanghai Belice Home Textile Co., Ltd. is a wholly-owned subsidiary of Mercury Holdings Group, a large domestic home textile enterprise. In 2002, Belice Home Textile was established in Shanghai and has quickly become a professional integrating R&D, design, production, sales and focusing on home textiles. Branded and branded enterprises. The company implemented a brand operation strategy earlier in the same industry. Since 2006, it has hired the film and television star "Chen Hao" as the brand spokesperson. At the same time, it has invested a lot of advertising in CCTV and major media, which has greatly enhanced the brand's popularity and has also been recognized by consumers. Since 2012, the fashion-popular "Wu Peici" has been hired as the brand spokesperson, and the brand image has become younger and more fashionable. Since 2016, the popular Korean girl group "Dal★Shabet" has been hired as the spokesperson for the new brand, making the brand international. The company is in line with the world's leading process technology and is supported by a strong R&D team, with first-class production technology and equipment. After 15 years of development, Belice Home Textile Sales Online Stores have spread across 29 provinces and cities and more than 400 large and medium-sized cities across the country, with nearly 600 specialty stores or counters, and maintaining rapid growth. In 2015, through comprehensive rectification and upgrading, Belice O2O's new model online shopping experience store increased by 30% year-on-year. Currently, Belice Home Textiles has become a more competitive home textile brand in China.
Shanghai Mercury Home Textiles Co., Ltd.
Shanghai Belice Home Textile Co., Ltd. is a wholly-owned subsidiary of Mercury Holdings Group, a large domestic home textile enterprise. In 2002, Belice Home Textile was established in Shanghai and has quickly become a professional integrating R&D, design, production, sales and focusing on home textiles. Branded and branded enterprises. The company implemented a brand operation strategy earlier in the same industry. Since 2006, it has hired the film and television star "Chen Hao" as the brand spokesperson. At the same time, it has invested a lot of advertising in CCTV and major media, which has greatly enhanced the brand's popularity and has also been recognized by consumers. Since 2012, the fashion-popular "Wu Peici" has been hired as the brand spokesperson, and the brand image has become younger and more fashionable. Since 2016, the popular Korean girl group "Dal★Shabet" has been hired as the spokesperson for the new brand, making the brand international. The company is in line with the world's leading process technology and is supported by a strong R&D team, with first-class production technology and equipment. After 15 years of development, Belice Home Textile Sales Online Stores have spread across 29 provinces and cities and more than 400 large and medium-sized cities across the country, with nearly 600 specialty stores or counters, and maintaining rapid growth. In 2015, through comprehensive rectification and upgrading, Belice O2O's new model online shopping experience store increased by 30% year-on-year. Currently, Belice Home Textiles has become a more competitive home textile brand in China.
Offers adjustable air beds with foam comfort layers for personalized sleep.
Sleep Number Corporation
Offers adjustable air beds with foam comfort layers for personalized sleep.
Provides luxury mattresses with eco-friendly foam and coil systems.
Saatva, Inc.
Provides luxury mattresses with eco-friendly foam and coil systems.
Specializes in organic and natural latex foam mattresses.
Avocado Green Mattress
Specializes in organic and natural latex foam mattresses.
Offers cooling gel memory foam mattresses.
Nature's Sleep, LLC
Offers cooling gel memory foam mattresses.
Bearaby is known for its weighted pillows made from organic cotton, providing a calming and comfortable sleep experience.
Bearaby
Bearaby is known for its weighted pillows made from organic cotton, providing a calming and comfortable sleep experience.
Brooklinen offers premium beach towels made from Turkish cotton, known for their softness, absorbency, and minimalist, elegant designs.
Brooklinen, Inc.
Brooklinen offers premium beach towels made from Turkish cotton, known for their softness, absorbency, and minimalist, elegant designs.
Parachute’s beach towels are crafted from premium Turkish cotton, offering a plush and luxurious feel, perfect for those who value comfort and quality.
Parachute Home, Inc.
Parachute’s beach towels are crafted from premium Turkish cotton, offering a plush and luxurious feel, perfect for those who value comfort and quality.
Amerisleep is known for its eco-friendly foam mattresses, designed to provide pressure relief and support for a restful sleep.
Amerisleep
Amerisleep is known for its eco-friendly foam mattresses, designed to provide pressure relief and support for a restful sleep.
Tuft & Needle provides affordable foam mattresses with a simple design, focusing on comfort and value for money.
Tuft & Needle
Tuft & Needle provides affordable foam mattresses with a simple design, focusing on comfort and value for money.
Leesa offers premium foam mattresses with a focus on comfort, support, and social responsibility, donating one mattress for every ten sold.
Leesa Sleep
Leesa offers premium foam mattresses with a focus on comfort, support, and social responsibility, donating one mattress for every ten sold.
Purple is famous for its unique Hyper-Elastic Polymer foam mattresses, offering exceptional support and pressure relief.
Purple Innovation, LLC
Purple is famous for its unique Hyper-Elastic Polymer foam mattresses, offering exceptional support and pressure relief.
Casper is a direct-to-consumer brand known for its innovative foam mattresses and sleep products, designed for comfort and convenience.
Casper Sleep Inc.
Casper is a direct-to-consumer brand known for its innovative foam mattresses and sleep products, designed for comfort and convenience.
