Ningbo Boyang Holding Group Co., Ltd. is a large comprehensive group integrating brand retail, industrial investment, and capital operations, holding more than 30 companies. It currently has nearly 6,000 employees and has billions of assets, and is involved in home textiles. The two major industries of clothing and four major projects: real estate, tourism, finance and industrial investment.

Ningbo Boyang Holding Group Co., Ltd. was the predecessor of Yongfeng Fabric Factory. It was founded in 1958 and was reorganized as a demonstration enterprise for textile industry reform in the early 1990s and established Boyang Group. In 1994, Boyang Holding Group proposed the concept of "home textiles" in China and entered the domestic market as an independent brand, which also led the China Textile Industry Association to introduce the industry name "home textiles" in 1995. In 2009, e-commerce was in full swing, and Boyang vigorously promoted e-commerce business and incorporated non-traditional channel businesses such as e-commerce into the group's long-term development strategy. After 7 years of development, more than 100 brand online retail stores have been opened in China's major comprehensive B2C platforms, independent business B2C and C2C platforms.

Home textiles and clothing have always been the core industries of Boyang Holdings Group, and branded management is the main strategy of Boyang Holdings' development. Home Textile Group operates brands with different positioning positions such as Boyang Home Textile, Boyang Home Furnishing, Aiwei, Cotton, Boyang Baby, Xibuno, BEYOND1958. The Clothing Group manages and operates many independent brands such as Tangshi, Ives, GUKOO, Demana, Shequ, YSO, etc.

Regarding the layout of brand retail business, since 1994, Boyang began to launch brand retail chain business. Relying on years of insight into the textile and clothing industry and its own unique business philosophy and business methods, the group's brands are located in more than 30 provinces and cities across the country. More than 5,000 sales outlets have been established in Class II business districts. Boyang Holdings' industrial investment has also begun to take shape. In recent years, it has invested in the textile and clothing industry, tourism, finance, real estate and other fields, "purchase and build" asset operations, and achieved leapfrog development of the enterprise. At present, we have invested in the establishment of textile fabrics, clothing, home textile production and logistics distribution bases in surrounding areas such as Zhejiang, Anhui, and Shanghai to optimize the industrial investment structure. At the same time, Boyang Holdings is also actively developing tourism, finance, space products and other fields, and investing in various industries has formed good interactions.

Brand strategy has always been the core part of Boyang's strategic planning. In the next few years, the brands under Boyang Group will further increase investment in design and research and development, channel construction, marketing, and supply chain management to maintain a good momentum of industry development.