
Beibingyang

Beibingyang
Beijing Beibingyang Food Co., Ltd. (hereinafter referred to as "Beijingyang Company") is a subsidiary of Beijing Yiqing Holdings Co., Ltd. and was separated from Beijing Yiqing Food Group Co., Ltd. in March 2022. It is mainly engaged in beverage manufacturing and sales related businesses, and its main products include juice-type beverages such as orange juice ale, orange juice ale, sour plum soda and natural gas-containing mineral water. Currently, it has four major production bases: Beijing Daxing, Beijing Changping, Anhui Ma'anshan, and Chongqing Jiangjin (under construction), and has completed six regional marketing layouts: Beijing, North China, East China, South China, Central China and Southwest.
Arctic Ocean Company actively caters to the fashionable, healthy and diversified consumption concepts of young people, optimizes and improves classic soda products, and develops a variety of flavors of juice and ale products to meet consumers' choices. In 2022, the company closely combines traditional Chinese festivals and develops orange and orange double-paired soda gift boxes suitable for consumption scenarios during the Chinese festival to meet consumers' needs for a better life. In 2023, the company launched new products of lemon soda, fermented orange juice soda, low-sugar orange juice soda, and PET300mL upgraded products, successfully renovating and upgrading the product family.
Arctic Ocean Company has made innovations in brand promotion, promotes brand upgrades with younger visual content and multi-faceted marketing methods, innovatively positioning the "juice ale" category, and takes "juice ale to drink Arctic Ocean" as the brand Slogan, seizes the juice ale segment track, Become a guide to the new segment track in the beverage industry. The company and Beijing Light Research Institute strengthened industry-university-research cooperation, carried out research on key technologies for red orange processing and industrial application, forming the professional and technical advantages of Arctic Ocean Company in the domestic red orange industry; carried out research on the applicability of high-barrier PET bottle coating technology, and made Arctic Ocean Support the company's new product improvement direction.
Facing the 14th Five-Year Plan, Arctic Ocean Company adheres to the general working tone of high-quality development, plans its own work under the overall situation of the country and the capital, focusing on the two strategic themes of "rapid growth" and "infrastructure", and "operating multiple categories," "For the development positioning, the beverage group company of multi-brand mid-to-high-end beverage products continues to increase product innovation and research and development efforts, focus on providing consumers with high-quality products, and focus on building a domestic 10 billion beverage industry group.
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