Xi'an Bingfeng Beverage Co., Ltd. was founded in 1948. It is a large leading beverage manufacturer in Shaanxi Province. The "Bingfeng" soda has a history of more than 70 years. As a leading product of Shaanxi's famous local beverages, "Bingfeng" focuses on the marketing concept of localization and family ties. "Bingfeng" soda market share in Xi'an's glass bottled beverages has always maintained at more than 80%, making it the industry leader.

In 1948, a businessman introduced soda production equipment from Tianjin and built the first soda plant in Xi'an - the Northwest Soda Plant, in Machang, Dongdajie, to produce "foreign air water". In 1953, a soda workshop was established on Xiguan Zheng Street, and the Bingfeng brand was born. In 1986, the German O+H fully automatic soda production line was introduced, with a production and sales volume of 30 million bottles per year. The following year, Bingfeng won the Ministry and Provincial Double Excellent Products. In 1993, due to the invasion of foreign brand beverages, the market competition was fierce, and Bingfeng's market share dropped sharply to 30%, falling into a depression.

In 1995, due to business difficulties, the lack of funds was caused. All Bingfeng employees united and raised funds to solve the problems at that time, and Bingfeng was reborn. In 1998, Bingfeng vigorously developed new products and launched Apple-flavored and Coke-flavored Bingfeng soda. In 2008, Bingfeng completed the relocation of the entire factory to the Sugar and Wine Industrial Park, entering the fast lane of high-quality development. The sales of the relocation doubled the year, with annual sales exceeding 100 million bottles. In 2012, Orange Flavor Can Bingfeng was successfully launched, expanding sales channels and extending the product chain. Bingfeng embarked on a new trajectory of innovative development.

In 2015, Bingfeng canned sour plum soup was born. It is based on the product concept of "it is only delicious when boiled" and uses pure plant extraction, which is more natural, greener and healthier. In 2016, Bingfeng kept pace with the times and developed and launched a number of "Fruit and Fruit" series of steam-containing juice drinks, setting a precedent for disposable bottled juice ale in China. In 2019, in order to inherit and carry forward the classic Bingfeng flavor, glass bottled sour plum soup, apple-flavored soda, and "green", "nutrition" and "healthy" Bingfeng plant protein drinks were launched. In 2020, we will cater to the needs of the people's health, and launch three healthy tea drinks: sugar-free orange-flavored soda and low-sugar-acid plum soup; sugar-free, greasy-free, and "Por"-shared Pure Tea, grapefruit jasmine Pure Tea, and rose lychee Pure Tea. In 2021, Bingfeng Soda PET Package was launched. In the same year, Bingfeng became a supplier and sponsor of the 14th Games of the People's Republic of China, launching the "Bingfeng 14th Games Inspiration Can", as a business card for Xi'an, contributing to urban development.

Now, Bingfeng has put out the slogan of "I have been drinking it since I was a child", which hits the heart of Xi'an's kids. Whether it is a barbecue stall, a souvenir restaurant, or a street shop, Bingfeng's figure has never disappeared again.